Macy Klosterman
Loveland,OH
Summary
Dynamic marketing professional with the ability to leverage market research and data analysis to enhance brand positioning. Skilled in digital marketing and social media management, I excel in developing strategic initiatives that drive consumer engagement and increase market share. Adept at content creation and e-commerce, I deliver impactful results.
Upbeat and adaptable with strong problem-solving abilities and proactive mindset. Possesses valuable insights into market trends and strategic planning, coupled with skills in financial management and business development. Dedicated to driving innovation and achieving measurable outcomes.
Overview
3
3
years of professional experience
Work History
Entrepreneur and Social Media Manager
Miami University
01.2025 - Current
- Created a print-on-demand (POD) business, generating and creating product design, and overseeing marketing, and sales.
- Managed social media accounts and blog posts to drive engagement and brand awareness
Marketing Consultant
Lipton Tea
01.2025 - 05.2025
- Conducted market research and data analysis to define the target market for Lipton Tea in the Greater Cincinnati Region
- Designed a retail endcap display to promote Lipton Tea bags in the Greater Cincinnati Region
- Developed a marketing strategy focusing on seasonal demand and consumer engagement
Marketing Consultant
Abbott
01.2025 - 05.2025
- Analyzed market trends and consumer behavior to develop strategies for defending and growing Pedialyte's market share in the hydration segment by 2026
- Evaluated competitive positioning and recommended targeted marketing tactics
Marketing Strategist
FC Cincinnati
08.2022 - 12.2022
- Developed customer personas to better understand target demographics, enabling more focused marketing initiatives tailored to their needs and preferences.
- Conducted market research to identify strategies to increase game attendance
- Developed promotional recommendations based on consumer insights and competitor analysis
Education
Bachelor of Science - Marketing
Miami University
Oxford, OH05-2026
Skills
- Market research
- Digital marketing
- Content creation
- Social media management
- Data analysis
- Strategic marketing
- Promotional Strategy
- Leadership
- E-commerce
- SEO Certified
- Knowledgeable in Excel, Java, Python, and JMP
Timeline
Entrepreneur and Social Media Manager
Miami University
01.2025 - Current
Marketing Consultant
Lipton Tea
01.2025 - 05.2025
Marketing Consultant
Abbott
01.2025 - 05.2025
Marketing Strategist
FC Cincinnati
08.2022 - 12.2022
Bachelor of Science - Marketing
Miami University
Similar Profiles
Zoey ZimmerZoey Zimmer
Member of Kappa Delta Sorority at Miami UniversityMember of Kappa Delta Sorority at Miami University
Iris PriceIris Price
Resident Assistant at Miami UniversityResident Assistant at Miami University
Kate McCannKate McCann
Associate Director of Development, Corporate and Foundation Relations at Miami UniversityAssociate Director of Development, Corporate and Foundation Relations at Miami University
Andrew Bryce SamsAndrew Bryce Sams
Grounds Crew Member at Miami UniversityGrounds Crew Member at Miami University
Nailah GrantNailah Grant
Front Desk Receptionist at Blue Ash Recreation CenterFront Desk Receptionist at Blue Ash Recreation Center