Macy Morehart
Charleston,SC
Summary
A seasoned Creative Social Media Manager with a demonstrated track record of success in elevating brand visibility, expanding follower base, and cultivating partnerships with prominent influencers through a cohesive digital strategy. Leveraging a captivating storytelling approach honed through award-winning photography and content creation, I craft compelling narratives to resonate with diverse audiences. By envisioning strategic objectives and executing integrated plans, I consistently achieve desired outcomes. A results-oriented Media Manager adept in crafting and delivering impactful communications tailored to various audience segments and requirements. Proactive in identifying and mitigating potential obstacles, I maintain a steadfast commitment to meeting company objectives through methodical and organized practices. Proficient in thriving under pressure and adept at adapting to evolving scenarios to optimize the organizational brand's impact.
Overview
5
5
years of professional experience
Work History
Social Media Manager
Liberty University
01.2020 - Current
- Social media content creation and management; promotional posts and graphic design
- Implemented scheduling strategies
- Maximized engagement and visibility by 50%
- Utilized insights to guide future content creation.
Photographer & Creative Director
Macy Morehart Photography
- Current
- Founder of Macy Morehart Photography
- Manages all client and partnership communications
- Creates content for all platforms, scheduling out diligently
- Showcases content across various social media platforms.
Business Owner
Lynchburg Market
01.2020 - 01.2022
- Pioneered local community events, strategically promoting them through diverse media channels
- Grew foot traffic by 55% In the first 3 Months by content scheduling/informing
- Conducted in-depth research and devised effective promotional strategies, driving business growth.
Digital Content Manager
Outreach Apparel
01.2019 - 01.2020
- Developed and executed content creation strategies
- Digital media scheduling and creation
- Organized photoshoots to capture the vision of the brand.
Education
MASTER BUSINESS ADMINISTRATION -
Liberty University
12.2023
BACHELOR OF STRATEGIC COMMUNICATIONS -
Liberty University
12.2022
Skills
- Digital marketing software: Adobe, Microsoft, Canva, Hootsuite, Meta, and Anchor
- Strengthening online communities: growing followers, enhancing brand engagement
- Professional Photography Skills
- Photo/Video Editing
- Nurturing communities, a focus on promptly and professionally addressing customer queries and concerns
- Ability to stay up-to-date on trends
- Content Creation
- Social Media Copywriting
- Proficient in data analytics and social media insights
- Efficient content Creation through graphics, Videos, and reels
- Strong ability to manage consistent brand messaging across platforms
- Expertise in creating, establishing, and maintaining a compelling social media presence
- Demonstrated creativity and flexible thinking
- Content Development
- Post Optimization
- Effective Organization
- Teamwork and Collaboration
Accomplishments
- Photography Work published in Moevir Magazine in 2023
- Grew Tiktok Account to 30k+ followers
- Advanced Pinterest reach
Timeline
Social Media Manager
Liberty University
01.2020 - Current
Business Owner
Lynchburg Market
01.2020 - 01.2022
Digital Content Manager
Outreach Apparel
01.2019 - 01.2020
Photographer & Creative Director
Macy Morehart Photography
- Current
MASTER BUSINESS ADMINISTRATION -
Liberty University
BACHELOR OF STRATEGIC COMMUNICATIONS -
Liberty University