Dynamic professional with expertise in hospitality and beverage management, team leadership, marketing and advertising, and public relations. Proven ability to lead teams, manage brands, and create impactful marketing campaigns. Conscientious leader enjoys connecting people and promoting positive change. Familiar with creating positive and memorable experiences for stakeholders through events, campaigns, or informal interactions. Collaborative and eager to use skills to represent and promote organization in professional and effective manner. Charismatic leader with strong history of success in building relationships, promoting brands and representing organizations in different settings. Knowledgeable about any audience and communicates key messaging effectively. Committed to driving brand awareness and achieving organizational goals. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy. To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.
Hi, I’m
Macy Watson
Miami,FL
Summary
Overview
11
years of professional experience
Work History
Royal Palm Hotel
Hospitality Bar, Mixologist
2021.01 - Current (3 years & 8 months)
Job overview
- Crafted and served a variety of beverages to guests
- Maintained high standards of hospitality and customer service
- Assisted in training new staff members on bar operations.
- Established a loyal customer base by consistently providing exceptional service and memorable experiences, leading to repeat business and positive word-of-mouth referrals.
- Provided exceptional customer service by engaging patrons in conversation while preparing their drinks efficiently and accurately.
- Promoted a positive work environment through effective communication and teamwork among colleagues.
- Managed cash handling procedures, ensuring accurate accounting of daily sales transactions.
- Prepared classic, modern, and unique cocktails for each customer.
- Maintained cleanliness and organization of the bar area, adhering to health code standards at all times.
- Coordinated with event planning teams to design custom cocktail menus tailored specifically for private parties or special occasions.
- Participated in industry events to stay current with mixology trends, incorporating innovative ideas into the bar program.
- Received cash, made change, and issued receipts.
- Trained new bartenders on mixology techniques, customer service skills, and workplace safety guidelines.
- Input orders into system at point of sale and created guest checks.
- Collaborated with kitchen staff to create pairings between cocktails and menu items, enhancing overall dining experience.
- Spearheaded promotional events to drive business growth by attracting new customers to the establishment.
- Streamlined bar operations by implementing efficient work processes and systems for bartenders.
- Managed bar inventory, restocked supplies and placed orders for spirits, beer, wines, and mixers.
Global Face Group
HR, Team Leader, Inventory Manager
2021.02 - 2024.01 (2 years & 11 months)
Job overview
- Managed HR functions including recruitment, onboarding, and employee relations
- Led team of sales agents, providing guidance and support
- Oversaw inventory management and logistics to ensure smooth operations.
- Reduced employee turnover rates by fostering positive work environment and addressing staff concerns promptly.
- Conducted regular performance evaluations, identifying areas for improvement and providing constructive feedback for professional growth.
- Assisted in development of strategic workforce planning initiatives to align talent acquisition with organizational objectives.
- Oversaw payroll processing activities, guaranteeing accurate compensation disbursement according to established timelines.
- Managed all aspects of benefits administration, ensuring access to competitive offerings while containing costs for organization.
Constellation
Customer Liaison, Ambassador
2019.01 - 2020.03 (1 year & 2 months)
Job overview
- Acted as the primary point of contact for customer inquiries and issues
- Represented the company at industry events and trade shows
- Assisted in expanding the company's presence in Georgia.
- Spearheaded successful fundraising campaign, raising more than $250k in donations.
Blux Salon
Brand Manager
2019.03 - 2020.02 (11 months)
Job overview
- Developed and implemented brand strategies to increase market presence
- Organized promotional events and managed social media campaigns
- Collaborated with designers and vendors to enhance brand image.
- Researched market trends to identify customer needs and preferences for strategic planning.
- Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
- Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.
- Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Developed strategic partnerships with complementary brands, expanding market reach and driving collaborative promotions.
- Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
- Streamlined brand messaging by creating and maintaining consistent visual identity across all platforms.
- Conducted market research to identify key trends, ensuring brand remained competitive in its industry.
- Boosted product sales with innovative promotional strategies and attractive packaging designs.
- Optimized social media presence to engage customers, resulting in higher online visibility and interaction rates.
- Researched and identified new opportunities for product and brand development.
Target
Sales Lead
2013.04 - 2016.01 (2 years & 9 months)
Job overview
- Led sales initiatives and team efforts to achieve store targets
- Trained and mentored new sales associates
- Managed inventory and ensured optimal stock levels.
- Used POS system to process sales, returns, online orders, and gift card activations.
- Organized store merchandise racks and displays to promote and maintain visually appealing environments.
- Collaborated with cross-functional teams to develop integrated sales strategies, driving overall company growth.
- Trained, coached, and mentored new sales associates for maximum performance.
Education
Georgia State University Atlanta, GA
Bachelor of Science from Marketing
01.2021
University Overview
Minor: Psychology
Skills
- Hospitality Management
- Leadership
- Marketing and Advertising
- Management
- Delegating
- Organizational Skills
- Mediation
- Customer Engagement
- Team Management
- Brand Awareness
- Social Media Management
- Diverse cultural understanding
- Event Coordination
- Business Development
- Cross-cultural collaboration
- Problem-Solving
- Customer Service
- Community Relations
- Team Development
- Creative Strategies
- Digital Communications
- Event Networking
- Community Relationship Building
- Corporate Events Planning
- Project Management
- Brand Image Alignment
- Image consulting
- Social Media Marketing
Awards
Awards
- Recognized as Leader of the Month at Global Face Group.
- Awarded Ms. Consistency of the Year at Global Face Group.
References
References
- Dan Felix, CEO, Global Face Group, 786-704-6208
- Pierre Leroy, CEO, Centre Group Miami, Real Estate - Hospitality, 305-733-9444
- Arlecia Sewell, Principal, 478-361-8031
- Naseem Duval, Medical Sales, 478-955-6109
Projects
Projects
Spearheaded the development and growth of Blux Salon. Planned and executed multiple successful events. Played a key role in launching a new product line. Contributed to the expansion of Constellation Energy's market presence in Georgia.Quote
I feel that luck is preparation meeting opportunity.
Work Preference
Work Type
Full TimeContract WorkWork Location
RemoteOn-SiteHybridImportant To Me
Company CultureWork-life balanceCareer advancementStock Options / Equity / Profit SharingFlexible work hoursTimeline
HR, Team Leader, Inventory Manager
Global Face Group
2021.02 - 2024.01 (2 years & 11 months)
Hospitality Bar, Mixologist
Royal Palm Hotel
2021.01 - Current (3 years & 8 months)
Brand Manager
Blux Salon
2019.03 - 2020.02 (11 months)
Customer Liaison, Ambassador
Constellation
2019.01 - 2020.03 (1 year & 2 months)
Sales Lead
Target
2013.04 - 2016.01 (2 years & 9 months)
Georgia State University
Bachelor of Science from Marketing
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