Content Creation
Madalyn Ferrara
Philadelphia,PA
Summary
Highly motivated Content Creator with proven track record developing engaging content. Works well independently as well as collaboratively. Adept at managing multiple projects while producing successful outcomes. Results-oriented Marketing Specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results.
Overview
3
3
years of professional experience
Work History
Social Media Coordinator
SolarSesame
San Mateo, CA
07.2023 - Current
- Boosted brand visibility by developing and implementing engaging social media campaigns.
- Enhanced online engagement with the creation of compelling content for various platforms.
- Increased website traffic through effective cross-promotion and link sharing on social media channels.
- Strengthened brand identity with consistent messaging, tone, and visual elements across all posts.
- Streamlined social media management by utilizing scheduling tools and analytics software for optimal posting times.
- Expanded audience reach by identifying and connecting with key influencers in the industry.
- Improved customer satisfaction by promptly addressing inquiries and concerns via social media channels.
- Developed a strong online presence for clients through targeted social media strategies tailored to their unique needs.
- Created shareable content that resonated with followers, driving increased engagement rates and audience growth.
- Analyzed performance metrics to identify trends and areas for improvement in future campaigns.
- Cultivated positive relationships with customers, industry professionals, and influencers to increase brand credibility.
- Facilitated collaboration between team members by managing an editorial calendar of planned content across multiple platforms.
- Optimized profiles on various networks to ensure consistency with branding guidelines and improve search engine visibility.
- Conducted regular audits of competitors'' social media presence to stay ahead of industry trends and inform internal strategy adjustments.
- Collaborated closely with marketing teams to align social media initiatives with larger promotional goals.
- Monitored comments sections across platforms to address negative feedback and maintain brand reputation.
- Educated colleagues on social media best practices, including proper use of hashtags, post formatting, and platform-specific features.
- Created social media content with consistent content and tone.
Executive Coordinator
SolarSesame
San Mateo, CA
11.2023 - Current
- Assist with special projects and other work outside of a traditional administrative role as requested, including limited extent of personal assisting
- Manage CEOS, Executives, and Other Company Department heads travels while tracking expenses and budgeting
- Organize and maintain schedules for CEO and other Executives on the team
- Recruiting for both internal and external teams to hit company growth goals.
- Coordinated large-scale events, including conferences and company-wide meetings, resulting in successful outcomes and positive feedback from attendees.
- Developed strong relationships with external partners, fostering collaboration and mutual benefits for all parties involved.
- Increased cost-efficiency by identifying areas for improvement and implementing budgetary controls where necessary.
- Assisted in the development of organizational policies and procedures, promoting consistency across departments.
- Managed vendor relationships to ensure quality service delivery while minimizing costs for the company''s bottom line.
- Participated in workshops and in-service meetings to enhance personal growth and professional development.
- Organized travel arrangements for executives, ensuring seamless itineraries and minimal disruption to their work schedules.
- Collaborated with cross-functional teams to drive projects forward and achieve desired outcomes.
- Maintained up-to-date records of important documentation, improving overall organization within the office environment.
- Served as a liaison between executives and employees, facilitating open lines of communication throughout the organization.
- Studied processes, implemented cost reductions and developed reporting procedures to maintain administrative workflow.
- Hired, managed, developed and trained staff, established and monitored goals, conducted performance reviews and administered salaries for staff.
- Provided high-level administrative support to executives, allowing them to focus on strategic initiatives.
- Managed executive schedules, ensuring optimal productivity and meeting attendance.
Sales and Marketing Representative
SolarSesame
San Mateo, CA
12.2022 - 07.2023
- Boosted sales revenue by implementing effective marketing strategies and building strong client relationships.
- Developed customized sales presentations for key clients, resulting in increased business partnerships.
- Exceeded quarterly sales targets through diligent follow-ups, customer-focused solutions, and persuasive negotiation skills.
- Expanded market reach by conducting thorough industry research and identifying potential new clients.
- Optimized lead generation process through the implementation of targeted marketing campaigns and tracking ROI on promotional activities.
- Collaborated with cross-functional teams to develop comprehensive sales plans addressing customer needs and pain points.
- Streamlined sales processes by utilizing CRM software, improving efficiency and time management skills.
- Increased customer retention rates by providing exceptional post-sales support and maintaining regular communication with clients.
- Attended industry trade shows to network with potential customers, generating new leads and opportunities for business growth.
- Delivered engaging product demonstrations to prospective clients, showcasing features and benefits that aligned with their requirements.
- Improved overall team performance by providing mentorship to junior representatives, sharing best practices, and promoting a positive work environment.
- Conducted competitor analysis to identify gaps in the market and developed strategies to capitalize on those opportunities.
- Organized successful corporate events to showcase products/services while fostering positive relationships with both current clientele and potential prospects.
- Coordinated with department heads in formulating pricing strategies based on market trends and profitability goals; successfully negotiated contracts ensuring mutual benefit for all parties involved.
- Implemented data-driven methodologies to track sales performance metrics which led to more informed decision-making processes for future growth initiatives.
- Partnered with internal stakeholders like product development teams for continuous improvement of offerings based on customer feedback.
- Spearheaded joint marketing initiatives with complementary businesses, expanding reach and driving increased revenue streams.
Operations Supervisor
Solar Exchange
Cherry Hill, NJ
11.2021 - 08.2022
- Improved operational efficiency by streamlining processes and implementing time-saving strategies.
- Managed daily operations for optimal performance, ensuring smooth workflows and timely completion of tasks.
- Enhanced team productivity by providing ongoing training, coaching, and mentoring to staff members.
- Optimized resource allocation through careful planning and monitoring of inventory levels, staffing needs, and equipment maintenance schedules.
- Developed and implemented standard operating procedures to ensure consistency in service delivery across all shifts.
- Achieved cost savings through diligent budget management and negotiation with vendors on pricing and contracts.
- Reduced employee turnover by fostering a positive work environment and addressing employee concerns promptly.
- Collaborated with cross-functional teams to develop innovative solutions for improving overall business performance.
- Oversaw logistics coordination for seamless transportation of goods between various departments and locations.
- Increased production output by optimizing equipment usage and scheduling preventive maintenance programs.
Sales and Marketing Representative
Solar Exchange
Cherry Hill, NJ
07.2021 - 11.2021
- Boosted sales revenue by implementing effective marketing strategies and building strong client relationships.
- Developed customized sales presentations for key clients, resulting in increased business partnerships.
- Attended monthly sales meetings and quarterly sales trainings.
- Contributed to event marketing, sales and brand promotion.
- Collaborated with managers to provide customer feedback and recommend operational changes to meet emerging trends.
- Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
- Met existing customers to review current services and expand sales opportunities.
- Monitored service after sale and implemented quick and effective problem resolutions.
- Recorded accurate and efficient records in customer database.
- Developed, maintained and utilized diverse client base.
- Quoted prices, credit terms and other bid specifications.
- Drove store revenue by offering customers accessories and related purchases to complete selections.
- Kept detailed records of daily activities through online customer database.
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
- Consulted with businesses to supply accurate product and service information.
- Built diverse and consistent sales portfolio.
- Generated advertising brochure for vendor use.
- Exceeded quarterly sales targets through diligent follow-ups, customer-focused solutions, and persuasive negotiation skills.
- Optimized lead generation process through the implementation of targeted marketing campaigns and tracking ROI on promotional activities.
- Conducted competitor analysis to identify gaps in the market and developed strategies to capitalize on those opportunities.
- Organized successful corporate events to showcase products/services while fostering positive relationships with both current clientele and potential prospects.
- Coordinated with department heads in formulating pricing strategies based on market trends and profitability goals; successfully negotiated contracts ensuring mutual benefit for all parties involved.
- Implemented data-driven methodologies to track sales performance metrics which led to more informed decision-making processes for future growth initiatives.
- Spearheaded joint marketing initiatives with complementary businesses, expanding reach and driving increased revenue streams.
- Built local sales and marketing plan for each targeted district within defined territory.
- Stayed current on company offerings and industry trends.
Education
Pre-Med -
Rutgers University
01.2020
Health Science -
Immaculata University
01.2017
Skills
- Resource Allocation
- Data Analysis
- Vendor Relations
- Data Analytics
- SEM Strategy Development
- Content Marketing
- Social Media Expert
- Brand Promotion
- Social Content Planning
- Performance Monitoring
- Customer Engagement
- Client Interaction
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Work Preference
Work Type
Contract WorkFull TimePart TimeLocation Preference
RemoteImportant To Me
Company CultureWork-life balanceCareer advancementHealthcare benefitsTeam Building / Company RetreatsWork from home optionStock Options / Equity / Profit Sharing4-day work weekPersonal development programsInterests
Reading
Community Involvement
Timeline
Executive Coordinator
SolarSesame
11.2023 - Current
Social Media Coordinator
SolarSesame
07.2023 - Current
Sales and Marketing Representative
SolarSesame
12.2022 - 07.2023
Operations Supervisor
Solar Exchange
11.2021 - 08.2022
Sales and Marketing Representative
Solar Exchange
07.2021 - 11.2021
Pre-Med -
Rutgers University
Health Science -
Immaculata University