Madania Metcalf

Marketing Specialist

Sage Dental

05.2021 - Current

Delivered marketing and integration support for de novo and acquisition practices across multiple states.
Managed project checklists and timelines to ensure cross-departmental coordination and timely task completion.
Led signage and merchandising efforts, ensuring brand and style guide compliance across fixtures, artwork, and patient-facing visuals.
Directed rebranding initiatives for legacy clinics, coordinating signage, décor, and branded material updates.
Provided remote and on-site support during practice launches, including grand openings and day-one readiness.
Procured and delivered branded office accessories to ensure full marketing setup prior to openings.
Traveled to locations as needed to finalize marketing installations and ensure launch readiness, including overnight stays.
Maintained 360° virtual tours and managed online listing pins to support digital visibility and accuracy.
Trained new Office Managers on brand tools and platforms, including Storefront, guidelines, website, and fee schedules.
Standardized marketing material request processes, improving turnaround time and brand consistency across offices.
Collaborated with marketing, field leadership, operations, and construction teams to align on integration goals.
Hosted stakeholder meetings and provided regular updates to track milestones and maintain transparency.
Created internal documentation and maintained a centralized library of templates, resources, and process guides.
Mentored new team members and supported department-wide marketing initiatives aligned with growth objectives.