Madara Jayasena
Los Angeles,CA
Summary
Experienced and versatile Marketing Coordinator and Copywriter with a talent for diverse writing projects. Equally skilled in producing well-researched articles and compelling promotional copy. Recognized for seamlessly handling the responsibilities typically assigned to multiple writers and editors. Eager to lead brand identity initiatives and engage customers through effective outreach strategies. Backed by 4+ years of experience in both agency and in-house roles. Approachable, team-oriented, and collaborative nature.
Overview
9
9
years of professional experience
Work History
Freelance/Contract Copywriter, Proofreader, and Marketing Coordinator
Self Employed Writer
06.2019 - Current
- Customizes brand messaging to reach and capture target audience interest and drive engagement.
- Writes advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Provides editorial guidance and proofreading to facilitate delivery of top-quality content.
- Conducts research and writes blogs/articles for online publications.
Marketing Coordinator
Aware Products
03.2018 - 06.2019
- Proofread and edited corporate presentations for the Vice President of Sales and Marketing.
- Written sales copy and product profiles for over 50 different cosmetic formulas.
- Collaborated with and managed workflow and feedback between cross-functional teams to establish successful execution of cosmetic formulas and campaigns.
- Worked with tight deadlines and adapted to changing processes and ideas to deliver projects on time.
- Kept up to date and informed on current beauty and consumer trends in hair and skincare.
Marketing Coordinator (Temp)
Sage Goddess
07.2017 - 11.2017
- Efficiently worked within tight deadlines to write accurate, concise, and well-polished copy with strong calls-to-action for Facebook, Instagram, Twitter, and Pinterest.
- Used social and product roadmaps to write, organize, and schedule social content daily for Facebook, Instagram, Twitter, and Pinterest.
- Grew engagement across all social platforms and fostered engagement with the social community.
- Coordinated with design and media teams to develop high-quality creative assets.
Public Relations/Social Media Intern
Wonacott Communications
02.2017 - 06.2017
- Doubled client's Twitter followers and tripled their Instagram followers in three months.
- Created informative and entertaining posts for client's Twitter, Facebook, and Instagram pages.
- Built and executed editorial messaging through research and audience identification.
- Compiled monthly reports analyzing progress using Excel and PowerPoint graphical representations.
- Drafted press releases, pitch letters, monthly reports, and client emails.
- Tracked for coverage following press releases to analyze campaign performance.
Social Media Coordinator
United Digital
08.2015 - 11.2016
- Executed social media campaigns for eight different social media accounts on Facebook, Instagram, Twitter, and Pinterest.
- Wrote six articles on Ayurvedic treatments and concepts that were published in the wellness column for online luxury magazine, Daily Ovation.
- Proofread and edited other articles written for luxury online magazine, Daily Ovation.
Education
B.A in Communications and International Relations (double major) -
UC Davis
Davis, CASkills
- Social media proficiency: Facebook, Twitter, Instagram, Pinterest, TikTok
- Content creation and scheduling software: Hootsuite, Sprout Social, Buffer, Later
- Microsoft Office: Excel, PowerPoint, Word, Outlook
- Project Management: Asana, Slack
- Client Communication
- Proofreading
- Copywriting
- Brand Messaging
- Deadline Adherence
- Languages: Sinhalese (fluent in speaking), Spanish (proficient)
Timeline
Freelance/Contract Copywriter, Proofreader, and Marketing Coordinator
Self Employed Writer
06.2019 - Current
Marketing Coordinator
Aware Products
03.2018 - 06.2019
Marketing Coordinator (Temp)
Sage Goddess
07.2017 - 11.2017
Public Relations/Social Media Intern
Wonacott Communications
02.2017 - 06.2017
Social Media Coordinator
United Digital
08.2015 - 11.2016
B.A in Communications and International Relations (double major) -
UC Davis
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