Summary
Overview
Work History
Education
Skills
LEADERSHIP & RELEVANT EXPERIENCE
Hobbies and Interests
Certification
Websites
Timeline
Maddey McQuaig

Maddey McQuaig

Athens,GA

Summary

Motivated and detail-oriented senior pursuing a degree in Fashion Merchandising and Brand Management, with hands-on experience in fashion marketing, retail strategy, and communications. Skilled in brand storytelling, trend analysis, and client relations, with a proven ability to support successful apparel markets and events. Adept at combining creativity with data-driven insights to enhance customer engagement and drive sales, seeking to contribute to a dynamic fashion or retail brand through marketing, merchandising, or omnichannel strategy roles.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Marketing Intern

Empire South
Athens, GA
06.2025 - Current
  • Conducted market research to identify industry trends and customer preferences.
  • Collaborated with team members on promotional events and product launches.
  • Assisted in developing marketing materials for social media campaigns.

Wholesale Intern

The Smith Agency
Atlanta, GA
05.2025 - Current
  • Supported order processing by preparing documentation and ensuring accuracy.
  • Provided administrative support for the preparation of contracts between buyers and sellers.
  • Analyzed customer needs and preferences, and developed sales strategies.
  • Participated in trade shows as a representative of the company in order to promote products and services.

Merchandising Intern

Homerville Jewelers
Homerville, GA
06.2024 - 08.2024
  • Helped to maintain and organize inventory in the store, track sales, and assist in creating the new website.
  • Implemented a new inventory system using Microsoft Excel and Square to keep track of sales for marketing purposes.
  • Assisted in developing merchandising strategies for seasonal product launches.
  • Conducted market research to identify consumer trends and preferences.

Sales Associate

Buckle
Athens, GA
12.2023 - 05.2024
  • Provided exceptional customer service, assisted shoppers in finding the perfect clothing and accessories, and drove sales through product knowledge and effective communication.
  • Learn the team skills needed to maintain and manage relations with customers effectively, and gain hands-on retail experience.

Personal Assistant to the Owner

Conner Holdings Timber LLC
Homerville, GA
12.2020 - 12.2023
  • Assisted in everyday tasks such as updating inventory, organizing merchandise, business communication, coordinating fundraisers, and formal events, assembling, and dispersing employee gifts, etc.

  • Managed calendars and scheduled appointments for the business owner.
  • Provided administrative support such as preparing letters, memos, faxes.

Education

Bachelors - Fashion Merchandising Brand Management

University of Georgia, GA
05-2026
  • Honors: Presidential Scholar 4.0 (2025), Zell Miller Scholarship (Full Tuition), UGA Certificate of Merit (2022)
  • Relevant Coursework: Apparel and Textile Economics, Creativity in Fashion and Interiors, Principles of Marketing, Global Sourcing and Logistics of Textile Products, Fundamentals of Fashion Merchandising, Trend Analysis and Forecasting

Skills

  • Market research
  • Social media marketing
  • Content creation
  • Visual merchandising
  • Inventory management

LEADERSHIP & RELEVANT EXPERIENCE

Rouge Magazine Marketing and Communications, Coordinator, Athens, GA January 2024 – Present

  • Reports to the Director of Communications regarding all promotions of the Rouge Magazine brand across campus.
  • Develops marketing strategies aimed at increasing Rouge’s outreach to its target audience concerning magazine promotion and club membership recruitment.
  • Assists with internal communications through email.
  • Collaborates with the Digital Content and Social Media teams to engage the online community.
  • Organizes public events, campaigns, and presentations to promote and maintain a positive image for the brand and message of Rouge Magazine.
  • Plans and facilitates guest speakers, professional development workshops, and other engaging events during General Body Meetings.
  • Plans, executes, and promotes the magazine’s release party at the end of the semester to celebrate the new release issue

UGA Heroes, Member, Athens, GA August 2022 - May 2024

  • Member of a group that helps to provide quality of life to kids affected by HIV/AIDS through fundraising

Diversity, Equity, and Inclusion Chair, Member, Athens, GA August 2022 - Present

  • Help to ensure our chapter is progressing towards its DEI goals that are up to standard with Panhellenic
  • Help to create a diverse, comfortable environment within our chapter for all of the members
  • Provide recourses for DEI-related concerns/questions to help members of the chapter
  • Create DEI-related events and percentage nights for sorority members to attend to spread awareness

Women in Business, Member, Athens, GA March 2023 - Present

  • Member of a student organization that promotes women in business and strives for women’s equality in the business world
  • Attend weekly meetings to keep up to date with the business society and connect with other women in business

Body Talks Facilitator, Leader, Athens, GA November 2022- May 2024

  • Lead a group of girls each semester where we promote body positivity and spread awareness/ provide support for women with eating disorders
  • Help teach healthy ways to stray away from comparing yourself to the body image “ideal.”

Destination Dawgs, Peer Mentor, Athens, GA September 2022—May 2024

  • Meet with different Destination Dawgs students a few days a week to help them study, eat lunch, go grocery shopping, etc.
  • Meet with other peer mentors and work together on schedules for the student’s activities of the week

Student Merchandising Association, member, Athens, GA

  • Member of a fashion group where we meet monthly and put on shows relating to the newest fashion trends
  • Committee head of Business Relations, where I reach out to local businesses for sponsorships and collaborations

UGA Miracle Sponsorship Committee, committee member, Athens, GA

  • Help to create and maintain lasting relationships with the sponsors and donors and help fundraise for the Children’s Hospital of Atlanta
  • Helps to gain experience on the financial side of UGA Miracle and create connections with donors

Direct Cape Town, Study Abroad, Cape Town, South Africa May 2024 – June 2024

  • Attended leadership classes focused on entrepreneurship and business skills
  • Engaged in interactive workshops and discussions with local entrepreneurs
  • Volunteered at local schools, assisting with educational activities and supporting teachers, as well as organized and conducted after-school programs, including tutoring and recreational activities
  • Participated in community outreach programs to raise awareness about the importance of education and nutrition by preparing and distributing meals
  • Gained a deeper understanding of the socio-economic challenges faced by local communities. Enhanced teamwork, communication, and problem-solving abilities through hands-on service work

Re-Affiliate Liaison, Leader, Zeta Tau Alpha August 2023 - August 2024

  • Help to guide new members throughout the process of transferring colleges and smoothly transition into a new chapter at UGA
  • Communicate with members of the sorority to create events for members transferring into our chapter
  • Create a mentor relationship with the newly affiliated member to help them smoothly transition into a new school

Hobbies and Interests

Fashion, Running, Wellness, Organizing and Planning, Creating Mood Boards, Trend Forecasting

Certification

  • Certified Microsoft Excel

Timeline

Marketing Intern - Empire South
06.2025 - Current
Wholesale Intern - The Smith Agency
05.2025 - Current
Merchandising Intern - Homerville Jewelers
06.2024 - 08.2024
Sales Associate - Buckle
12.2023 - 05.2024
Personal Assistant to the Owner - Conner Holdings Timber LLC
12.2020 - 12.2023
University of Georgia - Bachelors, Fashion Merchandising Brand Management