Maddie Eye
Atlanta,GA
Summary
Creative and results-driven social media professional with a deep passion for lifestyle brands and hospitality marketing. Experienced in crafting compelling digital content, engaging audiences, and developing strategic campaigns that elevate brand storytelling. Skilled in managing multi-platform social media efforts, community engagement, and performance analysis to drive measurable success. Excited to bring my expertise in hospitality, food & beverage, and lifestyle branding to Green Olive Media as a Senior Social Media Coordinator.
Overview
3
3
years of professional experience
Work History
Founder & Lead Content Strategist
Eye Story Co.
03.2024 - Current
- Develop and execute multi-platform social media strategies for lifestyle and food & beverage brands.
- Manage content calendars, ensuring alignment with brand voice, audience engagement, and marketing goals.
- Create, edit, and publish high-quality social media content (short-form videos, graphics, and copy).
- Monitor social media trends and implement innovative content strategies for increased visibility.
- Track and analyze key performance metrics to optimize engagement and campaign effectiveness.
Sales & Marketing Manager
Hotel Indigo Atlanta Downtown
01.2023 - 08.2024
- Conducted market research to identify new business opportunities and stay ahead of industry trends.
- Analyzed sales and marketing data for improved strategies.
- Improved brand visibility with well-executed promotional campaigns and engaging social media content.
- Developed marketing collateral and promotional strategies to increase brand visibility.
- Collaborated cross-functionally with marketing, operations, and food & beverage teams to execute brand-aligned campaigns.
Sales & Marketing Manager
Le Meridien Atlanta Perimeter
04.2022 - 01.2023
- Managed and executed seasonal event campaigns for increased brand awareness and guest engagement.
- Developed and refined brand-aligned messaging for social media and digital marketing campaigns.
- Coordinated with creative teams to maintain brand integrity across all promotional content.
- Analyzed sales and marketing data for improved strategies.
Education
Bachelor of Arts - Communications
University of Colorado Boulder
Boulder, CO05-2020
Skills
- Social Media Strategy & Execution (Instagram, TikTok, Facebook, LinkedIn)
- Content Creation (Short & Long-Form Copy, Reels, Stories, Graphics)
- Community Management & Engagement
- Social Media Analytics & KPI Reporting (Meta Insights, Google Analytics)
- Digital Marketing & Paid Social Strategies
- Partnership Collaborations
- Graphic & Video Editing (Canva, Adobe Creative Suite, CapCut)
- Hospitality & Lifestyle Brand Marketing
Timeline
Founder & Lead Content Strategist
Eye Story Co.
03.2024 - Current
Sales & Marketing Manager
Hotel Indigo Atlanta Downtown
01.2023 - 08.2024
Sales & Marketing Manager
Le Meridien Atlanta Perimeter
04.2022 - 01.2023
Bachelor of Arts - Communications
University of Colorado Boulder