Maddison Connelly
Tampa,FL
Summary
Results-driven marketing leader born to build strategic, successful campaigns to drive profits, increase market share and cement industry dominance for demanding customers. Focused, performance-minded manager with proven skills in project management, team building, stakeholder relations and campaign optimization. Well-versed in tracking market trend and capitalizing on opportunities.
Overview
10
10
years of professional experience
Work History
Owner
Sea Change Marketing LLC
Tampa, FL
08.2022 - Current
- Created content for websites, blogs, social media accounts, newsletters, and other digital channels for clients.
- Conducted market research to identify target markets and develop effective campaigns.
- Monitored website traffic and analytics data to optimize performance of online initiatives.
- Developed strategies to maximize search engine optimization visibility on major search engines such as Google and Bing.
- Collaborate with design teams to create visually appealing graphics for use in digital marketing initiatives.
- Leveraged social media platforms such as Facebook, Twitter, Instagram, YouTube, LinkedIn, to promote products and services.
- Oversaw budget allocations for various online marketing efforts and monitored ROI metrics.
Director of Marketing and Public Relations
Ridge Top Exteriors, Inc
Madison, WI
11.2019 - 06.2024
- Planned, managed, analyzed and prepared strategies, budgets, KPI's and dashboards for all departments in the company to track goals and growth in the company.
- Directed internal communications efforts and fostered development of proactive and comprehensive communications programs between leadership team and employees.
- Continually maintained and improved company's reputation and positive image by engaging with community members and addressing issues head-on.
- Analyzed data from Google Analytics, Adwords, and other sources to track performance of campaigns.
- Developed and maintained a team of call center representatives to meet performance standards.
- Establishing market share by managing contracts with online and offline sources and creating brand consistency by staying in the market with advertisement and presences.
- Strategized and implemented public relations and promotional programs to strengthen brand and support business goals. Building brand awareness in communities with home shows, festivals, community gatherings, and charity outings.
- Strengthened product branding initiatives by developing communication campaigns, promotional materials, market intelligence information and databases for Florida and Wisconsin markets to maximize outreach.
- Directed preparation of marketing collateral, including descriptions, photographs and copy for print and digital needs to generate new creative monthly for various offline and online aggregates.
- Developed and executed digital marketing campaigns to drive website traffic and increase brand awareness.
Manager
PLS Financial Services
Madison, WI
01.2018 - 02.2020
- Recruited, hired and trained qualified candidates to fill open positions.
- Established and created training programs to enhance employee knowledge of best practices, resulting in improved customer satisfaction.
- Collaborated with staff to maximize customer satisfaction, streamline procedures, and improve bottom-line profitability.
- Decreased risk by analyzing loan submissions and implementing established guidelines and procedures.
Catering Coordinator
Sahm's
Indianapolis, IN
01.2015 - 04.2018
- Directed food delivery and presentation to maintain catering operations.
- Maintained records to orchestrate event details, customer requests and billing information.
- Customized menus and managed food preparation for special events.
- Executed scheduling, logistics and follow-ups with event staff.
- Consistently maintained high levels of cleanliness, organization, storage, and sanitation of food and beverage products to ensure quality.
- Trained front-of-house staff on restaurant policies and procedures, guest service techniques and communication skills to promote positive experiences.
- Managing events for Corporate and Wedding parties with the average event size of 800 guests.
Education
Bachelor of Science - Business Administration
IUPUI
Indianapolis, IN05.2019
Skills
- Relationship Building
- Training and Onboarding
- Marketing Strategy Development
- Trade Show Coordination
- Market Research Analysis
- Brand Messaging and Development
- Budgeting and Allocation
- Social Media Campaigns
- Business Needs Analysis
- Lead Generation Campaigns
- Seo Best Practices
- Promotional Planning
Additional Information
- Willing to relocate: Anywhere, Authorized to work in the US for any employer
References
References available upon request.
Timeline
Owner
Sea Change Marketing LLC
08.2022 - Current
Director of Marketing and Public Relations
Ridge Top Exteriors, Inc
11.2019 - 06.2024
Manager
PLS Financial Services
01.2018 - 02.2020
Catering Coordinator
Sahm's
01.2015 - 04.2018
Bachelor of Science - Business Administration
IUPUI
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