Summary
Overview
Work History
Education
Skills
Volunteer Experience
Timeline
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Maddison Wilson

Maddison Wilson

Fort Lauderdale,FL

Summary

I am passionate about driving growth, building high-performing teams, and delivering value to customers. I have a strong background in SaaS startups and enterprise sales. Call me crazy, but I love that no two days look the same in startup land. In my 9 years of sales and management experience, I have been a part of dozens of venture rounds and helped 2 companies achieve meaningful exists. I find the most fulfillment in having the opportunity to create significant impact at startups and have been fortunate to work alongside and learn from absolutely brilliant colleagues in my career.


I am a true ENFJ (for the Myers Briggs fans out there) and in my spare time I love all things health and fitness, being outdoors and learning new things.

Overview

8
8
years of professional experience

Work History

Director of Sales

Nautical Commerce
04.2022 - Current


  • Founding sales hire, post seed funding and reporting directly to the CEO
  • Joined to help ascertain ideal customer profile, develop a repeatable sales process and hire our first sales team
  • Closed our first $1.6 million in MM sales led deals.
  • Closed our first 7 figure enterprise manufacturing deal in 11 months
  • Hired and trained our first solutions engineer, 3 account executives and 2 business development representatives
  • Built our headcount planning, sales budget and commission plans for 2023
  • Implemented Gong, Seamless, Sales Nav and Apollo
  • Managed our CRM deployment (Hubspot) and implemented process for pipeline data hygiene and forecasting
  • Worked closely with other GTM leaders (Marketing & CE) to improve funnel conversion rates, retention and map our first buyer's journey
  • Heavily collaborated with the product team to build our roadmap based on market demand and competitive intelligence
  • Member of the leadership team involved in quarterly strategic planning and board updates

Sales Manager

Lane Technologies
03.2021 - 04.2022
  • Promoted into a management role on the revenue leadership team
  • Hired, trained, and managed a team of 3 additional AE's
  • Continued to close deals while managing and leveraged these cycles as training opportunities for my new reps
  • Throughout my tenure at Lane, I contracted 15 net new logos including Hines, Ivanhoe Cambridge, Tishman Speyer, Pembroke, Brooklyn Navy Yard & Grupo Patio (225% FY21)
  • Team exceed 250% new business revenue bookings growth in 2021
  • Lane was acquired by VTS in October 2021 for $200M

Account Executive

Lane Technologies, Inc
10.2020 - 03.2021
  • Hired as one of the first of two account executives at Lane on the heels of a Series A raise. Was recruited by a former RVP from Top Hat
  • Helped build out our sales process, identify our ideal customer profile, identify our differentiators in a highly competitive space and run enterprise cycles with commercial real estate landlords and operators in North America, APAC, and Latin America.

Enterprise Account Manager

ScribbleLive
10.2019 - 10.2020
  • Member of the task force internally developing the structure for the new Account Manager Program
  • Individual contributor role
  • Responsible for managing a complex, enterprise solution sale with a 2-12 month cycle from start to finish
  • Notable logos included Citrix, Trimble, Nasdaq (Intrado), Symantec, Dun and Bradstreet
  • Worked with CMO's and executive level marketers to help map out quarterly content strategy and implement our software
  • As a tenured rep, I served as a mentor to newly ramping GTM employees to assist them with onboarding, prospecting, preparing customer presentations and creating proposals to drive new company revenue

Mid Market Account Executive

Scribble Live
06.2017 - 09.2019
  • Was recruited to ScribbleLive by a former Top Hat VP of Sales
  • Joined the team to sell Visual.ly (a Scribblelive acquired entity) into the mid market segment
  • Sold SaaS, as well as one time professional services SOWs
  • Involved in the acquisition of Boca Raton based Ion Interactive. Company was purchased in 2017 and we began to merge the business operations in 2018. Heavily involved in sales enablement with the newly acquired sales team.

Account Executive

Top Hat
04.2016 - 02.2017
  • Promoted to worked under the VP Enterprise Sales to manage a complex, enterprise solution sale with a 6-12 month cycle
  • Managed an expanded territory, with new expanded scope of closing deals at institutional-wide levels (New York University key account)
  • Prepare written presentations, reports and price quotations
  • Only missed quota in one campaign. Quota to date upon departure was 117%

Sr. Account Director

Top Hat
08.2015 - 04.2016
  • Responsible for owning a territory of higher education institutions (universities and colleges) across North America
  • Worked directly with professors in Canada and the United States
  • Grew campus user base of our software through lead generation, referrals and development/maintenance of key relationships
  • Ran demonstrations via screen share and in person (travelling on campus across North America)
  • Performed 220% to annual quota

Education

Bachelor of Science - Biology and Psychology

University of Western Ontario
05.2015

Skills

  • Business Development
  • Negotiation
  • Sales Training and Leadership
  • Forecasting and Budgeting
  • Start-up GTM Strategy

Volunteer Experience

  • Lab Assistant, University of Western Ontario, 2014-2015
  • Global Brigades Medical and Dental Brigade, London, Ontario Medical and Dental Brigade, 2012-2015 Founder and President of the London, Ontario Medical and Dental Brigade chapter, Organized free medical and dental clinics in Panama and Ghana, Recruitment and management of an executive team, Coordination with pharmacists, dentists and physicians to obtain necessary supplies and provide care within the clinics, Management of budgets in excess of $100,000, Currently serving as a mentor to the upcoming president to allow for a smooth transition upon my graduation
  • President, Canadian Cancer Society Youth Division, 2009-2011 Founded and managed a city-wide chapter of the Canadian Cancer Society in Fredericton, New Brunswick that encouraged the active participation of youth in an annual Relay for Life event, This volunteer opportunity provided an avenue to young people to begin participating in non-profit organizations

Timeline

Director of Sales

Nautical Commerce
04.2022 - Current

Sales Manager

Lane Technologies
03.2021 - 04.2022

Account Executive

Lane Technologies, Inc
10.2020 - 03.2021

Enterprise Account Manager

ScribbleLive
10.2019 - 10.2020

Mid Market Account Executive

Scribble Live
06.2017 - 09.2019

Account Executive

Top Hat
04.2016 - 02.2017

Sr. Account Director

Top Hat
08.2015 - 04.2016

Bachelor of Science - Biology and Psychology

University of Western Ontario
Maddison Wilson