Results-oriented marketing professional offering outstanding communication strengths and success in engaging and qualifying B2B and B2C prospects. Highly productive professional with a strong foundation in marketing principles and data driven decision making. Employing effective time management and acute detail, contributing substantially to business growth initiatives.
- Developed and managed lead generation strategies to identify and engage potential customers.
- Analyze data and metrics to optimize lead generation campaigns for maximum efficiency.
- Utilize CRM software to track and nurture leads, resulting in increased conversion rates.
- Provide regular reports and insights to management on lead generation performance.
- Overseeing email marketing campaigns while conducting A/B testing for campaign optimization.
- Managing company's social media accounts.
- Assisted in the development and execution of marketing campaigns to promote Toyota vehicles.
- Conducted market research and competitor analysis to identify opportunities and trends.
- Created engaging content for social media platforms and managed online advertising campaigns.
- Participated in event planning and coordination to enhance brand visibility.
- Worked closely with senior marketing professionals to gain valuable industry insights.
- Email Marketing
- A/B Testing
- Microsoft Excel, Google sheets
- Proficiency in CRM tools (eg, Salesforce, HubSpot)
- ROI analysis and performance metrics tracking
- Multi-channel lead acquisition