Madelaine Alkire

Client: The Coca Cola Company

• Oversee the successful management of >$5MM in budget for Coca Cola's Paid Social Commerce team leading day-to-day supervision of performance media from inception, planning, & goal-setting to billing, reconciliation, & campaign wrap reporting
• Implement campaigns across multiple Lines of Business (LOBs), including a successful collaboration with Sprite and 7/11 that results in a TikTok campaign garnering over $123M in sales.
• Pioneer the adoption of Augmented Reality (AR) technology within the team, staying at the forefront of industry trends and ensuring Coca Cola's campaigns remain innovative and cutting-edge.
• Foster strong vendor relationships with key platforms including Meta, TikTok, Pinterest, and Snapchat, ensuring strategic collaboration and optimal utilization of each platform's capabilities.
• Execute daily campaign optimizations, demonstrating a keen eye for detail and a commitment to continuous improvement in performance metrics.
• Present client-facing decks to communicate campaign strategies and results, facilitating productive discussions and aligning efforts across various lines of business.

Clients: Tailored Brands (Men's Wearhouse, Jos. A. Bank, Men's Wearhouse Rental, Moores, K&G), GFB (Harry and David, Cheryls Cookies, Wolfermans, Vital Choice, 1800 Baskets), Rothys, eBay, Minted

• Managed >$15MM in digital ad spend across Facebook, Instagram, Snap, Pinterest, and Tik Tok for apparel, consumer goods, and e-commerce clients
• Owned client relationships for multiple accounts, providing strategic recommendations, in-depth reporting, and end-to-end campaign management across various channels with a focus on Paid Social
• Partnered cross-functionally and externally to provide data driven solutions like spend forecasting models, bid strategy testing, and creative iteration to optimize account performance and drive strategy
• Directed project work for three associates, train and develop team members, and actively create new, robust process documentation

• Managed 5 promotional channels to generate leads for future sales