Madeleine Buckley
Centereach,NY
Summary
Experienced and results-driven marketing professional with a strong background in utilizing analytical tools to derive actionable insights and optimize campaign performance.
Overview
2
2
years of professional experience
Work History
Social Media Analyst
Revlon
New York, NY
08.2023 - Current
- Produced comprehensive weekly, monthly, and yearly social media data reports, incorporating competitive analysis and insights derived from social listening using the Meltwater suite.
- Executed content creation, community management, and strategy development initiatives to enhance brand visibility and engagement across multiple social platforms.
- Achieved significant growth in Instagram impressions by 7% and TikTok impressions by 52%, reflecting effective campaign optimization and audience targeting strategies.
Social Media Coordinator
Kenneth Jay Lane
New York, NY
03.2023 - 08.2023
- Managed Instagram, Facebook, and TikTok pages, overseeing content creation, scheduling, and community management, resulting in an 81% increase in sales from social media channels.
- Increased Instagram engagement by 99% through the development and implementation of creative strategies, including compelling visuals designed using Canva and Lightroom, product photography, and engaging captions.
- Played a key role in coordinating PR efforts and assisting with wholesale sales, collaborating with cross-functional teams to ensure consistent messaging, promotional campaigns, and effective brand representation across all social media platforms.
Social Media and E-Commerce Intern
Selenite Beauty
Charlotte, NC
09.2021 - 12.2021
- Assisted in managing social media accounts (Facebook, Instagram, TikTok, and Pinterest) by creating and scheduling engaging content, leading to a 40% increase in engagement.
- Conducted market research and competitor analysis to identify emerging trends and opportunities, providing valuable insights for targeted social media and e-commerce strategies.
- Supported the e-commerce team in optimizing user experience and streamlining operations.
Education
Bachelor of Science - Marketing Analytics
University of North Carolina At Charlotte
Charlotte, NC05.2022
Skills
- Competitor Analysis
- Performance Tracking
- Reporting and Metrics
- Project Management
- Social Media Strategy
- Social Listening
Languages
Spanish
Professional
Affiliations
- Member of Kappa Delta Sorority, elected Vice President of Membership 2020-2021
Timeline
Social Media Analyst
Revlon
08.2023 - Current
Social Media Coordinator
Kenneth Jay Lane
03.2023 - 08.2023
Social Media and E-Commerce Intern
Selenite Beauty
09.2021 - 12.2021
Bachelor of Science - Marketing Analytics
University of North Carolina At Charlotte
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