Madeleine Fernandez
Tamarac,FL
Summary
Achievements include increasing traffic, market penetration and brand recognition with targeted and highly successful strategies. Successful at identifying bottlenecks, risks and threats to campaign strategies. Attentive, enterprising and tenacious in accomplishing objectives.
Overview
6
6
years of professional experience
Work History
Lead SEO Content Strategist
Princess Cruises
05.2024 - Current
- Boosted brand awareness through the development of engaging and shareable blog posts, articles, and social media updates.
- Increased user engagement by designing visually appealing infographics and multimedia content for web and social media use.
- Managed freelance contributors, ensuring timely delivery of high-quality articles that adhered to brand guidelines.
- Coordinated with public relations team members on press releases and other external communications to ensure consistency in messaging.
- Led brainstorming sessions with internal stakeholders to generate creative ideas for new content initiatives targeting specific audience segments.
- Improved search engine rankings through strategic link building initiatives and on-page optimization efforts.
- Conducted comprehensive content audits to identify gaps and redundancies, leading to improved overall content quality.
- Optimized website traffic by implementing effective SEO techniques and keyword optimization in content creation.
- Mentored junior team members, providing constructive feedback on their work and fostering a positive learning environment for professional growth.
Owner
Madi's Magic Marketing LLC
02.2021 - Current
- Implements SEO optimization techniques for website and blog content, improving search engine rankings and maximizing online visibility, thereby increasing audience reach and website design projects for small businesses within the culinary and fashion sectors, ensuring the platforms were visually appealing, user-friendly, and aligned with each brand's identity
- Spearheads website design projects for small businesses within the culinary and fashion sectors, ensuring the platforms were visually appealing, user-friendly, and aligned with each brand's identity
- Innovates social media content strategies, particularly in the fashion industry, by crafting engaging Reels and TikTok videos with proficient use of CapCut for video editing, significantly increasing online engagement and brand visibility
- Designs distinctive logos for businesses across accounting, fashion, and culinary industries, effectively translating brand values into visual identities that resonate with target audiences
- Develops and manages compelling blogs for the fashion and finance sectors, focusing on creating informative and engaging content that drives traffic and enhances online presence.
Digital Marketing Specialist
BioTissue Holdings, Inc
07.2022 - 02.2024
- Elevated BioTissue Ocular's social media presence, achieving a remarkable 400% year-to-date growth across various platforms, by implementing innovative content strategies and engagement techniques tailored to BioTissue's mission and programs
- Enhanced email marketing initiatives, achieving an impressive 10% increase in open rates and a 30% boost in click-through rates, significantly surpassing industry benchmarks through targeted content creation and optimization strategies
- Increased website visitor engagement by 23% in Q3 2023 compared to the same period in the previous year, through strategic content updates, SEO optimization, and user experience improvements on the BioTissue website
- Proficiently managed a suite of sophisticated marketing tools and applications, including Salesforce Marketing Cloud, Constant Contact, Canva, Brandwatch, Adobe Premiere Pro, SmartSheets, and WordPress, to support content creation, campaign management, and audience engagement strategies.
SEO Lead - Digital Marketing Specialist
Oceania Cruises
09.2019 - 10.2020
- Developed over 50 pieces of digital content, including native and display advertisements, for Oceania Cruises' social media channels and web portal, resulting in a 35% increase in audience engagement and a 25% improvement in brand visibility within a 6-month period
- Leveraged SEO opportunities using BrightEdge, executing over 100 updates on the Oceania Cruises official website to correct site errors and refresh missing or outdated meta information, leading to a 40% enhancement in search engine performance and a 30% increase in user accessibility metrics
- Orchestrated 20 highly effective native and display advertising campaigns in collaboration with third-party travel media partners, driving a 50% uplift in customer engagement through strategic content placement and creative execution, measured over a quarter
- Employed Google Analytics to monitor and analyze the performance of over 30 marketing campaigns, providing detailed insights that contributed to a 20% optimization in current strategies and guided the development of future digital content plans, evidenced by improved engagement rates and conversion metrics.
Digital Marketing Specialist
Chetu, Inc
04.2018 - 09.2019
- Authored over 60 pieces of compelling on-page and off-page SEO content, including microsite content, press releases, and guest blog posts, resulting in a 40% increase in customer engagement for new micro-websites and aligning with strategic growth objectives
- Designed and executed 15 integrated digital marketing campaigns across email, social media, digital platforms, search engines, and direct mail, achieving a 30% increase in audience reach and a 45% uplift in overall engagement metrics within a year
- Monitored web performance across all platforms, analyzing sales leads data from over 200 digital campaigns, ensuring a consistent 25% improvement in key performance indicators
- Employed advanced analytical tools and techniques, contributing to a strategic refinement that led to a 20% increase in efficiency in content strategy and digital engagement efforts.
Education
Master of Science (M.S.) - Marketing -
Florida International University
05.2025
Digital Marketing Certificate -
Florida Atlantic University
04.2018
Bachelors of Science (BS) - Media & Communication Studies -
Florida State University
01.2016
Skills
- Wordpress
- SEO and Web Optimization
- Content Creation and Management
- Stakeholder Communication
- Performance Analytics
- Content Strategy Development
- Overseeing Keyword Placement
- HTML and CSS Basics
- Google Analytics
- Content Strategy
- SEO Strategies
- Website Design
- Adobe Creative Suite
Personal Information
Gender: F
Timeline
Lead SEO Content Strategist
Princess Cruises
05.2024 - Current
Digital Marketing Specialist
BioTissue Holdings, Inc
07.2022 - 02.2024
Owner
Madi's Magic Marketing LLC
02.2021 - Current
SEO Lead - Digital Marketing Specialist
Oceania Cruises
09.2019 - 10.2020
Digital Marketing Specialist
Chetu, Inc
04.2018 - 09.2019
Master of Science (M.S.) - Marketing -
Florida International University
Digital Marketing Certificate -
Florida Atlantic University
Bachelors of Science (BS) - Media & Communication Studies -
Florida State University
Similar Profiles
ANDREW CHIDZIYAANDREW CHIDZIYA
Restaurant Manager at Princess Cruises LinesRestaurant Manager at Princess Cruises Lines
Monika HlinkovaMonika Hlinkova
Hotel Controller at Princess Cruises LtdHotel Controller at Princess Cruises Ltd
Erwin Philip Chan PaniqueErwin Philip Chan Panique
Acting Room Service Supervisor at Princess CruisesActing Room Service Supervisor at Princess Cruises