Madeleine Huff
Arlington,TX
Summary
Enthusiastic and versatile copywriter eager to apply time management and organizational skills in various environments. Motivated to earn my place in a company that contributes to innovation, learning and growth to excel in the world of marketing and advertising. Proven success in conceptualizing, developing and writing content that engages readers and builds interest brand.
Overview
3
3
years of professional experience
Work History
Copywriter
BrandEra
Fort Worth, TX
03.2022 - Current
- Brainstormed new creative concepts for promotional campaigns to increase engagement with target audiences.
- Created engaging headlines that capture reader attention quickly.
- Composed compelling copy for websites, blogs, email campaigns, social media posts, print materials, radio spots, streaming audio and television commercials.
- Reviewed and edited copy to ensure accuracy, clarity, consistency and alignment with brand standards.
- Varied tone and voice in messages based on product and brand identity.
- Edited and proofread copy for grammar, punctuation and spelling, rewriting for clarity and accuracy.
- Drafted promotional content for social media platforms such as Instagram, Facebook, Twitter.
- Directed photo shoots, managed video production crews and oversaw post-production editing.
- Supported projects by developing and producing promotional content such as social media videos and commercials.
Marketing Specialist
A#1 Air
Lewisville, TX
01.2021 - 10.2021
- Coordinated with marketing team in brainstorming ideas for social events, commercial and new specials for each month.
- Created engaging social media calendars and copy that appealed to our target audience.
- Designed and revitalized the copy for the company pricing booklets for each HVAC department.
- Built relationships with customers through phone and email.
- Reconciled and reduced warranty problems by working with direct contact with the vendor or the manufacturer.
Copywriter Intern
SWOOP (Students Working On Our Profession)
Denton, TX
- Campaigned a new strategy for the brand Avyna In-ground Trampolines with the taglines “Bounce into Summer” for the spring sale.
- Reviewed, proofread and wrote copy for for Oak Knoll Wedding Venue website.
- Assisted in developing marketing materials such as goodie bags for Sodexo to help promote upcoming special events.
- Organized and wrote descriptive copy for print / radio advertisements for a body shaming campaign.
- Composed effective copy for print materials and radio spots for a body shaming campaign.
Education
Bachelor of Arts - Advertising
University of North Texas
Denton, TX05.2020
Skills
- Copywriting, Editing and Review
- Excellent Interpersonal Communications
- Social Media Copywriting
- Creative Direction
- Collaborative Teamwork
- Scriptwriting
- Consistent Brand Messaging
- Promotional Marketing and Advertising
- Deadline Adherence
- Content Development
- Campaign Development
Accomplishments
- Gold Davey Award - Dallas ISD Social Media Video
- Silver Davey Award - Levitt Arlington Sizzle Reel
Languages
American Sign Language
Limited
References
References available upon request.
Timeline
Copywriter
BrandEra
03.2022 - Current
Marketing Specialist
A#1 Air
01.2021 - 10.2021
Copywriter Intern
SWOOP (Students Working On Our Profession)
Bachelor of Arts - Advertising
University of North Texas