Madeleine Huff
Arlington,TX
Summary
Enthusiastic and versatile copywriter eager to apply time management and organizational skills in various environments. Motivated to earn my place in a company that contributes to innovation, learning and growth to excel in the world of marketing and advertising. Proven success in conceptualizing, developing and writing content that engages readers and builds interest brand.
Overview
3
3
years of professional experience
Work History
Copywriter
BrandEra
Fort Worth, TX
03.2022 - Current
- Generated new and impactful concepts for promotional campaigns, driving higher levels of engagement with target audiences.
- Crafted compelling headlines to captivate readers instantly.
- Created engaging content for various platforms including websites, blogs, email campaigns, social media posts, print materials, radio spots, streaming audio and television commercials.
- Enhanced and reviewed written content for accuracy of grammar, punctuation and spelling.
- Adapted tone and voice in messages to align with product and brand identity.
- Drafted promotional content for social media platforms such as Instagram, Facebook, X and LinkedIn.
- Guided photo shoot logistics, supervised video production crews and coordinated post-production editing.
- Worked closely with graphic designers to integrate copy with visual elements effectively.
- Contributed to project success by creating engaging promotional material like social media videos and commercials.
- Demonstrated exceptional ability to manage multiple projects concurrently while adhering to strict timelines.
- Conducted keyword research to enhance content's visibility on search engine results.
- Managed social media content calendars, ensuring timely delivery of high-quality copy and brand consistency.
Marketing Specialist
A#1 Air
Lewisville, TX
01.2021 - 10.2021
- Collaborated with marketing team to generate creative concepts for monthly social events, commercials, and promotional offers.
- Developed captivating social media calendars and copy to effectively engage our target audience.
- Enhanced the copy of company pricing booklets for various HVAC departments.
- Streamlined warranty issues by establishing effective communication channels between our team, vendors, and manufacturers.
Copywriter Intern
SWOOP (Students Working On Our Profession)
Denton, TX
- Led the implementation of a new marketing strategy introducing captivating taglines such as 'Bounce into Summer' to maximize brand exposure.
- Wrote and edited website content for Oak Knoll Wedding Venue.
- Collaborated in the creation of promotional items like goodie bags for Sodexo to support the marketing efforts for upcoming special events.
- Composed effective copy for websites, blogs, email campaigns, social media posts, print materials, radio spots and television commercials.
- Maintained detailed records of project progress including deadlines met and tasks completed.
- Proofread copy for grammar, punctuation and spelling errors.
- Maintained a library of digital assets including logos, images, videos.
- Researched industry trends and topics to develop content ideas.
Education
Bachelor of Arts - Advertising
University of North Texas
05.2020
Skills
- Copywriting, Editing and Review
- Campaign Development
- Social Media Management
- Consistent Brand Messaging
- SEO Strategies
- Creative Problem Solving
- Scriptwriting
- Adaptability
- Collaborative Teamwork
- Interpersonal Communications
Accomplishments
- Gold Davey Award - Dallas ISD Social Media Video
- Silver Davey Award - Levitt Arlington Sizzle Reel
Languages
Sign Language
Limited
References
References available upon request.
Timeline
Copywriter
BrandEra
03.2022 - Current
Marketing Specialist
A#1 Air
01.2021 - 10.2021
Copywriter Intern
SWOOP (Students Working On Our Profession)
Bachelor of Arts - Advertising
University of North Texas