Summary
Overview
Work History
Education
Skills
Career Highlights
Security & Clearance
Timeline
Generic

MADELEINE KAPLAN

Clearwater,USA

Summary

Mission-driven digital communications professional with over 7 years of experience in social media strategy, analytics, and brand integrity. Adept at publishing across platforms, monitoring engagement, advising on digital security best practices, and supporting organizational communications with excellence. Committed to high-level service and situational awareness, uniquely equipped for fast-paced, security-sensitive environments like USSOCOM.

Overview

8
8
years of professional experience

Work History

Social Media Advisor

Contractor
03.2025 - Current
  • Provide support, advice, strategy and planning for entrepreneurs and small business owners struggling with content overload, funnel confusion, or inconsistent engagement.
  • Audit client digital ecosystems including funnels, email marketing flows, lead magnets, and nurture sequences, with a focus on conversion clarity.
  • Create comprehensive content calendars, upload schedules, and task workflows using Google Workspace and Trello, ensuring consistency and reduced overwhelm.
  • Disseminate social media content to social platforms.
  • Develop strategies to promote brand awareness and recognition in social media.
  • Develop automated follow-up systems using ConvertKit, Zapier, and ManyChat, helping clients capture and nurture leads on autopilot.
  • Design landing pages, offer pages, and lead magnets using ClickFunnels, Stan Store, and Shopify, tailored for each client’s brand voice and audience.
  • Craft content (videos, emails, social copy) based on client goals, brand tone, and CTA strategies.
  • Coordinate scheduled publishing across Instagram, YouTube, and Facebook using Meta tools and platform-native features to ensure timely, intentional marketing.
  • Proofread and edit social media copy to maintain brand consistency and eliminate grammatical errors.
  • Provide analysis of performance across funnels using Google Analytics and platform metrics to recommend refinements and improve ROI.
  • Advise business owners on audience engagement and brand security through digital funnel audits.
  • Provided hands-on training to clients on effectively using social media platforms.
  • Create and maintain cross-platform publishing workflows, and content calendars.
  • Monitor engagement data and analytics to tailor client strategies to audience trends.
  • Provide analysis to recommend automated and analytical tools for improving strategic communication outcomes.

Digital Creator

Daily Madeleine
01.2018 - Current
  • Founded and operates a faith-centered digital brand offering personal development content via YouTube, podcast, Instagram, TikTok, and email.
  • Monitor daily social media for inappropriate comments or interactions.
  • Collaborate with brands to develop and execute targeted marketing goals.
  • Create a consistent content production pipeline using YouTube Studio, CapCut, Descript, Riverside.fm, and Canva planning, scripting, recording, editing, publishing, and promoting all content in-house.
  • Manage a publishing calendar in Notion, coordinated uploads across YouTube, Instagram, email, and podcast platforms, and ensured brand consistency in every post.
  • Design and maintain branded email newsletters and nurture sequences using ConvertKit, increasing open rates and click-throughs through segmentation and A/B testing.
  • Monitor channel analytics (CTR, watch time, retention) to guide future topics and improve audience engagement.
  • Optimize SEO through keyword research, metadata editing, thumbnail testing, and video description templates.
  • Proofread digital content to eliminate spelling, punctuation, and tone errors before public postings.
  • Build audience engagement through compelling storytelling, calls-to-action, and value-based communication.
  • Manage all phases of public-facing content across YouTube, Instagram, TikTok, email, and podcasting.
  • Publish consistent, mission-aligned content with high production quality using enterprise tools.
  • Plan, develop and strategize YouTube Studio, Meta tools, and analytics to monitor audience behavior and inform content design.
  • Create and optimize communication campaigns for audience building and engagement.

Marketing & Administrative Assistant

Ruzicka Real Estate
Austin, TX
08.2021 - 12.2024
  • Produced digital content for listings, lead magnets, and newsletters, distributing them through ConvertKit, social platforms, and MLS channels.
  • Maintained the team’s CRM, ensuring follow-up systems were in place for new leads and referrals.
  • Created funnel flows using ClickFunnels for digital property guides and opt-ins tied to email nurture campaigns.
  • Drafted copy for listing pages, Instagram captions, agent bios, and lead forms, emphasizing trust, urgency, and value.
  • Designed visual assets in Canva and managed listing content updates using WordPress.
  • Proofread all social media posts to ensure error-free and professional content prior to release.
  • Tracked lead source attribution and adjusted marketing strategy based on weekly engagement data.
  • Designed and distributed digital marketing campaigns via email, social platforms, and funnel tools.
  • Maintain communications calendar, overseeing the management and coordination of events.
  • Provide analysis of campaign performance, scheduling and tracking results while adjusting strategies based on analytics and customer feedback.
  • Supported internal communication strategy and maintained consistent brand voice.
  • Deliver hands-on training sessions to clients, guiding them through the use of various social media platforms.

Marketing Assistant

MK Luxury Homes & Condos
Houston, TX
06.2017 - 12.2019
  • Managed website content and blog articles using WordPress, optimized for SEO and local search traffic.
  • Created high-end visual marketing assets using Canva, maintaining consistent tone and branding across digital channels.
  • Wrote listing descriptions, captions, and email follow-ups, helping increase web inquiries and appointment conversions.
  • Managed listing and blog content using WordPress, maintaining brand integrity and timely updates.
  • Created media assets and wrote copy to support digital marketing and customer outreach.
  • Proofread and validated social media posts for accuracy and ensuring compliance with brand guidelines before posting.

Education

BBA - General Business

Houston Christian University
Houston, TX
05.2023

Associate Degree - Real Estate

Austin Community College
Austin, TX
05.2019

Skills

  • Social Media Monitoring & Brand Management
  • Digital Strategy & Analytics
  • Crisis Communication Support
  • Enterprise Content Planning
  • Public Affairs Collaboration
  • Funnel & Lifecycle Campaigns
  • Platform Tools: Meta Business Suite, YouTube Studio, Google Analytics, ConvertKit, ClickFunnels
  • Software: Microsoft Office, Google Workspace, WordPress, Zapier, Canva, Notion, Trello, CapCut
  • Cross-Platform Publishing: YouTube, Instagram, Facebook, TikTok, Email, Podcasting
  • Cyber-Awareness & Content Security
  • Servant Leadership
  • Strategic Communication
  • Social media strategy
  • Email marketing
  • Brand awareness
  • Content scheduling

Career Highlights

  • Built and managed a faith-based digital content brand reaching thousands across YouTube and podcast platforms.
  • Designed and implemented lead capture and nurture systems that streamlined engagement for multiple service businesses.
  • Managed automated email flows and audience segmentation for several personal brands using ConvertKit and HubSpot.
  • Created end-to-end funnel and content systems for digital marketing clients, supporting content execution and scheduling.
  • Successfully scaled two online businesses using email marketing, WordPress, and organic social media strategy.

Security & Clearance

  • Able to obtain and maintain a U.S. Government Secret Clearance.
  • Familiar with secure content management practices and social media policy compliance for public affairs.

Timeline

Social Media Advisor

Contractor
03.2025 - Current

Marketing & Administrative Assistant

Ruzicka Real Estate
08.2021 - 12.2024

Digital Creator

Daily Madeleine
01.2018 - Current

Marketing Assistant

MK Luxury Homes & Condos
06.2017 - 12.2019

BBA - General Business

Houston Christian University

Associate Degree - Real Estate

Austin Community College

Similar Profiles

CREATE PROFILE