Summary
Overview
Work History
Education
Skills
Certification
Timeline
Technologies
Madeleine LeClerc

Madeleine LeClerc

Sacramento,CA

Summary

Passionate data driven, creative powerhouse. Extensive experience across every pillar of e-commerce, retail business management, and digital marketing from brand launch to post 8 figures. Leader of teams, seeker of opportunities, and a champion of brand identity.

Overview

17
17
years of professional experience
1
1
Certificate

Work History

Strategic Business Consultant

Madeleineleclerc.com
10.2024 - Current
  • Provide business and marketing strategy
  • Management of projects and start ups
  • Vision integration- turning founder/leadership vision into action.
  • E-commerce launches
  • Email Marketing
  • SMS Marketing
  • Brand Development

Director of Growth

Art Of Skin Care
03.2023 - 09.2023
  • Strategized, designed, and led projects that raised conversion rates up to 500%, increased retention rates up to 11%, increased organic revenue 150% and more.
  • Brought email revenue from 10% of total revenue to 20% through improved segmentation, messaging, and engaging promotions that respect company's margins.
  • Led executives through strategy and execution plans to align marketing and overall business goals.
  • Created and monitored company KPIs.
  • Married data analysis and creative strategy to increase growth and opportunities.
  • Created vision for marketing copy, images, videos, emails, sms, ads, and other collateral.
  • Championed brand voice and identity to set the company apart in a crowded marketplace.
  • Presented at large business conventions (ex. Salesforce's Dreamforce Convention) on company's behalf, telling our brand story and speaking to the e-commerce industry about how we create a high touch experience over the internet.

Director of Operations

Art Of Skin Care
11.2020 - 03.2023
  • Led company's growth strategy from 4.8 million in revenue in 2020 to 8.7 million in 2023.
  • Led a company wide project to improve processes, cross team communication, and reduce overhead costs.
  • Led Executive team through workshops to develop and execute long-term goals, objectives, and strategic plans.
  • Spearheaded change management initiatives during organizational transformations to minimize disruption.
  • Mentored and coached team members, conducted performance reviews across all departments, and performed all Human Resources tasks.
  • Implemented and administrated CRM system (Salesforce) to enhance the customer experience and support our data analysis strategies.
  • Led multiple platform integrations and full system re-platforming projects. Projects included platforms such as Salesforce CRM, Salesforce Commerce Cloud, Salesforce Order Management, Shopify, Bambuser Live Video, Big Commerce, Salesforce Marketing Cloud, Klaviyo, Attentive, Ship Hero, Quickbooks Online, and more.

Director of Customer Care

Art Of Skin Care
04.2020 - 11.2020
  • Built a high-performing customer care team through targeted recruitment efforts, rigorous interview processes, and ongoing professional development initiatives.
  • Assisted marketing efforts to ensure they were relevant to customers' interests and needs.
  • Championed a proactive approach towards problem-solving; empowered staff members to take ownership of issues while minimizing escalations whenever possible.
  • Streamlined internal processes within the department, reducing redundancies and increasing overall efficiency.
  • Established performance metrics for the customer care team, driving accountability and consistent service delivery.
  • Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.

General Manager

Art Of Skin Care
01.2012 - 06.2015
  • Created company marketing strategy.
  • Implemented the company's first email management software and email campaign strategies.
  • Tracked campaign performance metrics to identify areas for improvement and adjust strategies.
  • Created compelling content for company blog, newsletter, and website.
  • Developed on-site merchandising strategies that helped the company to double internet sales each year.
  • Launched and maintained company's paid Google ads strategy.

Business Manager

R&M Performance Horses
10.2007 - 12.2011
  • Created strategic growth and marketing plans that brought the company from a hobby level to an internationally recognized name.
  • Oversaw financial operations, maintaining accurate records and ensuring compliance with industry regulations.
  • Built and maintained company's website, digital marketing efforts, social media presence, and email communications.
  • Created all print marketing materials.
  • Drove growth through marketing efforts, outreach events, competitions, and developing sponsorship relationships with related businesses.

General Manager

KO Trading
01.2008 - 03.2009
  • Implemented inventory management system and point of sale system to minimize cashier mistakes and costly stock-outs.
  • Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
  • Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
  • Monitored daily cash discrepancies, inventory shrinkage and day to day operations.
  • Supervised creation of exciting merchandise displays to catch attention of customers.
  • Streamlined order fulfillment processes by implementing efficient picking and packing techniques.
  • Recruited, hired, and trained all new storefront personnel.

Education

Associate of Arts - General Studies

Shasta College, Redding, CA
05.2007

Skills

  • Business Growth and Development
  • Data-Driven Decision-Making
  • Email Marketing Campaigns
  • Conversion Rate Optimization
  • Search Engine Optimization
  • Growth Strategy Development
  • Retention and Engagement
  • Teamwork and Collaboration
  • Problem-Solving
  • Business Analysis

Certification

  • Certificate of Business Excellence, UC Berkeley Haas School of Business - October, 2023
  • Berkeley Data Science for Leaders, UC Berkeley Haas School of Business - October, 2023
  • Salesforce Certified Data Analyst - September, 2023
  • Salesforce Certified Business Analyst - February, 2023
  • Salesforce Certified Advanced Administrator - September, 2022
  • Berkeley Executive Leadership, UC Berkeley Haas School of Business - May, 2022
  • Financial Data Analysis for Leaders, UC Berkeley Haas School of Business - February, 2022
  • Leading Strategy Execution Through Culture, UC Berkeley Haas School of Business - June, 2021
  • New Manager Bootcamp, UC Berkeley Haas School of Business - March, 2021


Timeline

Strategic Business Consultant - Madeleineleclerc.com
10.2024 - Current
Director of Growth - Art Of Skin Care
03.2023 - 09.2023
Director of Operations - Art Of Skin Care
11.2020 - 03.2023
Director of Customer Care - Art Of Skin Care
04.2020 - 11.2020
General Manager - Art Of Skin Care
01.2012 - 06.2015
General Manager - KO Trading
01.2008 - 03.2009
Business Manager - R&M Performance Horses
10.2007 - 12.2011
Shasta College - Associate of Arts, General Studies

Technologies

  • Salesforce CRM
  • Salesforce Commerce Cloud
  • Salesforce Marketing Cloud
  • Shopify
  • BigCommerce
  • Wordpress
  • Attentive
  • Klaviyo
  • Looker Studio
  • GA4
  • Microsoft Clarity
  • SEM Rush
  • Microsoft Office Suite & Admin
  • Quickbooks Online
  • Quickbooks Point of Sale
  • ReAmaze
  • Ship Hero

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Madeleine LeClerc