MADELINE BASARA
Overview
4
4
years of professional experience
Work History
Freelance Publicist
MAY MARKETING & RELATIONS
08.2023 - Current
- Crafted pitches and blog posts, resulting in national fashion and lifestyle publication placements, enhancing client visibility and brand recognition
- Conducted thorough research on media contacts, resulting in thedevelopment of effective public relations plans and curated media lists utilizing Google Workspace, Haro, and Substacks
- Managed the scheduling and development of social media content for clients, leading to a 20% rise in audience engagement
- Provided measurable strategic insights by developing comprehensive branding kits and client quarterly reports.
Digital Client Specialist
HEARST TELEVISION (WPBF 25 NEWS)
08.2022 - 03.2023
- Managed a portfolio of 40 digital ad campaigns, ensuring timely launches and tracking performance metrics for notable clients such as McDonald's and The Weather Channel
- Analyzed digital ad engagement, providing actionable insights for the sales team and presenting monthly performance reports to clients
- Fronted ad portfolio review process, resolving operational issues and ensuring successful campaign launches
- Offered customer service to clients by responding to inquiries, resolving issues within the news station.
Public Relations Intern
Honey Communications
05.2021 - 08.2021
- Assisted in the development of press releases and pitches and directed summer campaign photoshoots for clients
- Built media lists and researched industry trends for targeted media campaigns, increasing brand awareness by 15% using Instagram content.
Content Strategist (Contract)
VSP MARKETING GROUP
11.2020 - 01.2021
- Implemented a new social media strategy for Facebook and Instagram, resulting in a 30% increase in followers
- Created content calendars to optimize content distribution and opportunities for cross-promotion across different channels
- Revamped the project photos database, streamlining storage, and collaborated with other departments, such as design to develop cohesive campaigns.
Corporate Communications Intern
DRIFTWOOD HOSPITALITY MANAGEMENT
01.2020 - 03.2020
- Simplified communication between various hotel managers within the company to identify which hotels opened and closed during the pandemic
- Developed and implemented strategic social media work plans, resulting in a 10% increase in followers over a two-month test period
- Supported the development of an integrated social media marketing plan across multiple platforms, significantly increasing brand awareness for over 70 hotels.
Education
MASTER OF ARTS IN PUBLIC RELATIONS -
University of Florida
08.2022
BACHELOR OF ARTS IN INTERDISCIPLINARY STUDIES, MINOR IN SOCIOLOGY -
University of Central Florida
05.2018
Leadership Experience
- JUNIOR LEAGUE OF THE PALM BEACHES, New Member Class, 01/2024, 04/2024
- FEMCITY JUPITER CHAPTER, Member, 02/2024, 12/2024
- PALM BEACH UCF ALUMNI CHAPTER, Events Chair, 08/2020, 06/2021
Timeline
Freelance Publicist
MAY MARKETING & RELATIONS
08.2023 - Current
Digital Client Specialist
HEARST TELEVISION (WPBF 25 NEWS)
08.2022 - 03.2023
Public Relations Intern
Honey Communications
05.2021 - 08.2021
Content Strategist (Contract)
VSP MARKETING GROUP
11.2020 - 01.2021
Corporate Communications Intern
DRIFTWOOD HOSPITALITY MANAGEMENT
01.2020 - 03.2020
MASTER OF ARTS IN PUBLIC RELATIONS -
University of Florida
BACHELOR OF ARTS IN INTERDISCIPLINARY STUDIES, MINOR IN SOCIOLOGY -
University of Central Florida