MADELINE BELT
Chicago,IL
Summary
Detail-oriented graphic designer with a passion for building brands and thinking outside of the box to come up with innovative design solutions. Offering 7 years of experience overseeing projects from concept through final delivery.
Overview
8
8
years of professional experience
Work History
Lead Graphic Designer
Good Day Farm
02.2022 - Current
- Managed all packaging design for 4 different brands in 4 different states.
- Revamped existing product packaging designs for enhanced shelf appeal, leading to higher sales figures.
- Streamlined design processes, resulting in increased efficiency and faster project completion times.
- Managed multiple projects simultaneously, ensuring timely completion and maintaining high quality standards.
- Established style guides to ensure consistent application of branding elements across all channels and materials.
- Provided guidance and advice to junior design team members on design-related matters.
- Coordinated with other departments to comply with industry regulations.
- Enhanced brand recognition by developing visually appealing marketing materials and graphics.
Freelance Graphic Designer
Madeline Belt Design
01.2021 - 01.2022
- Ensured client satisfaction through open communication channels and regular progress updates, fostering long-lasting professional relationships.
- Developed eye-catching marketing materials for various clients, increasing brand recognition and sales.
- Designed website layouts, templates, and unique branded looks.
Lead Graphic Designer
ScentAir
08.2018 - 01.2021
- Manage the company's online presence by creating and implementing content strategies on social media platforms
- Photograph products and events for use on web and social media
- Responsible for quality, creativity and delivery of all internal and B2B design projects
- Oversaw creative for product launches, including digital and social content, marketing collateral and packaging
- Crafted brand identity for launch of consumer product line, including the e-commerce website, logo, packaging, influencer partnership guide, paid/organic social and e-mail marketing
- My contribution led to approx 1.2 million in sales within the first year
- Worked closely with web developer team to redesign the B2B website
- Assisted with design assets for mobile app development.
Layout Designer
Kimley-Horn
06.2017 - 07.2018
- Designed and produced proposals for civil engineering projects
Communications and Design Student Worker
SMU Dedman School of Law
05.2016 - 05.2017
- Designed marketing collateral for print and web
- Designed the feature spread of the annual alumni magazine.
Education
Certificate - User Experience Design
Southern Methodist University
Dallas, TX09.2021
Bachelor of Arts - Communications
Southern Methodist University
Dallas, TX05.2017
Skills
- Mastery of Adobe Creative Suite
- Deadline Adherence
- Digital/ Social Media Design
- Branding and Identity
- Project Coordination/Management
- Mastery of Adobe Creative Suite
- 3D Modeling (Adobe Dimension)
- Website Design
- Wireframing and Prototyping
- UI and UX Design
- Typography
- Packaging Design
Accomplishments
- Awarded Employee of the Month in 2020.
- Awarded Student Employee of the Year in 2017.
Awards
- Employee of the Month - ScentAir (2020)
- Student Employee of the Year - SMU (2017)
Timeline
Lead Graphic Designer
Good Day Farm
02.2022 - Current
Freelance Graphic Designer
Madeline Belt Design
01.2021 - 01.2022
Lead Graphic Designer
ScentAir
08.2018 - 01.2021
Layout Designer
Kimley-Horn
06.2017 - 07.2018
Communications and Design Student Worker
SMU Dedman School of Law
05.2016 - 05.2017
Certificate - User Experience Design
Southern Methodist University
Bachelor of Arts - Communications
Southern Methodist University