Madeline Conway
Wilton,CT
Summary
Strategic brand and campaign marketing professional with 4+ years leading integrated, multi-channel initiatives across digital and social platforms. Expertise in creative execution, campaign production, and performance optimization, ensuring cohesive storytelling across brand touchpoints. Strong collaboration and stakeholder management skills, translating audience insights into impactful campaigns that engage global audiences.
Overview
2027
2027
years of professional experience
Work History
Independent Contractor
Starling Skincare
Stamford, Connecticut
2025 - Current
- Drove brand growth and customer acquisition through integrated email and social media marketing campaigns aligned with brand positioning and go-to-market strategies
- Developed and executed creative campaign concepts and messaging frameworks for cohesive storytelling across digital touchpoints
Professional Development
Self Employed Services
2025 - Current
- Build AI-enabled marketing automation and analytics workflows to improve audience targeting, operational efficiency, and performance measurement.
- Salesforce Agentforce AI Certification (in progress); Harvard University AI Marketing Certificate (2026).
Marketing Campaign Manager
GoBankingRates
Remote, U.S.
2021 - 2024
- Managed $12M+ annual marketing budget, optimizing campaign performance and driving engagement through data-informed creative and media strategies.
- Led end-to-end execution of integrated marketing campaigns across programmatic, display, and native channels, ensuring consistent brand storytelling and messaging across platforms.
- Analyzed campaign performance using Google Analytics and Tableau, translating insights into creative and strategic optimizations that increased CTR by 15% and ROI by up to 20%.
- Partnered with cross-functional teams (sales, analytics, creative, and media operations) to deliver cohesive, audience-centric campaign experiences.
- Developed campaign frameworks, timelines, and workflows to support scalable go-to-market execution and stakeholder alignment.
Media Campaign Planner
WebMD
New York, New York
2019 - 2021
- Managed integrated digital marketing campaigns across display, native, and programmatic channels, ensuring alignment with brand messaging and audience strategy.
- Oversaw campaign production including media planning, budget management ($500K–$4.5M), and performance optimization.
- Collaborated cross-functionally with sales, analytics, and inventory teams to translate insights into actionable campaign and content optimizations.
- Produced performance reports focused on engagement, audience behavior, and ROAS to inform future campaign strategy and storytelling approaches.
- Ensured consistent brand experience and messaging across all digital touchpoints.
Education
Bachelor of General Studies -
University of Connecticut
01-2018
Skills
- Go-to-Market (GTM) Strategy
- Integrated Campaign Strategy & Execution
- Brand Marketing & Storytelling
- Performance Marketing & Campaign Analytics
- Project Management, Timelines & Workflow Optimization
- Cross-Functional Collaboration & Stakeholder Management
- Creative Development & Campaign Production
- Audience Engagement & Community-Focused Marketing
Interests
- Music, artist marketing, and creator platforms
- Digital culture and audience engagement trends
Timeline
Independent Contractor
Starling Skincare
2025 - Current
Professional Development
Self Employed Services
2025 - Current
Marketing Campaign Manager
GoBankingRates
2021 - 2024
Media Campaign Planner
WebMD
2019 - 2021
Bachelor of General Studies -
University of Connecticut