MADELINE CORLEY
Memphis,TN
Summary
Results-driven media professional with experience executing successful campaigns and strategies, with a focus on digital content. Skilled in creating and editing multimedia content, with a strong understanding of the latest web technologies, marketing trends, and analytics. Dedicated to producing engaging, high-quality content that meets business objectives.
Overview
8
8
years of professional experience
Work History
Digital Marketing Specialist
AVB Marketing
Memphis, TN
10.2023 - Current
- Created content for websites, blogs, social media platforms, and online advertising.
- Improved search-related activities through ongoing analysis, experimentation or optimization tests.
- Measured and reported performance of digital campaigns to assess against goals, ROIs and KPIs.
- Developed marketing packages involving web design, remarketing campaigns, key phrase packages and new media advertising campaigns to increase search engine optimization for clients.
- Improved advertising initiatives by executing social media and digital marketing campaigns.
- Maintained a database of customers' information for targeted marketing efforts.
- Evaluated new emerging media or technologies and made recommendations for application within internet marketing or search marketing campaigns.
- Executed and managed banner, video and other non-text link ad campaigns.
- Utilized graphic design software to prepare storyboards and mock-ups.
- Coordinated with external vendors to implement digital marketing programs.
WEBSITE & MARKETING CSR
AVB Marketing
Memphis, TN
03.2023 - Current
- Monitored analytics tools such as Google Analytics to measure performance of website content
- Researched competitors' websites for ideas on improving overall look and feel of own site's interface
- Drafted reports summarizing performance metrics such as page views, bounce rate, based on data collected from analytics tools
- Developed editorial calendar outlining upcoming campaigns and initiatives related to website content
- Established relationships with members by providing services related to website design and development
- Analyzed user feedbacks to improve existing contents or develop new ones.
CHIROPRACTIC ASSISTANT + PR/SOCIAL MEDIA MANAGER
Memphis Spine And Sport
Memphis, TN
06.2021 - 03.2023
- Measured and reported impact of social media to improve effectiveness of marketing efforts
- Planned and executed social media vision, driving brand discovery and customer engagement
- Generated content ideas to engage target audiences and increase followers
- Presented recommendations to senior leadership via meetings and proposals
- Published content that aligned with brand to build connections and encourage positive action
- Created comprehensive reports to track results of campaigns and ROI
- Set regular social media benchmarks and goals using platform analytics to monitor progress of campaigns
- Managed daily posts across social media platforms to increase Facebook, Twitter, and Instagram engagement
- Gathered patients' medical histories and entered data into electronic files for recordkeeping
- Oversaw exercise equipment and room to enforce patient safety
- Answered or placed phone calls to schedule or reschedule appointments
- Prepared treatment rooms and exam rooms to facilitate patient visits
- Adhered to confidentiality procedures regarding health and personal data to minimize data risk
- Performed patient care activities under direction of chiropractor and prescribing physician.
FACILITY MANAGER + SOCIAL MEDIA MANAGER
Brown Dog Lodge
Memphis, TN
07.2016 - 06.2021
- Kept financial records and performed other bookkeeping duties, such as handling credit and collections and mailing monthly statements to patients
- Gathered information on clients and organized information into spreadsheets for easy access
- Conferred with production or support personnel to produce or coordinate production of advertisements or promotions
- Studied objectives, promotional policies, or needs of organizations to develop public relations strategies to influence public opinion or promote ideas, products, or services
- Reviewed time sheets, work charts and wage computations to detect and reconcile payroll discrepancies
- Refined digital advertising strategies by creating multimedia content for advertising campaigns
- Built and ran social media campaigns, aligning with corporate brand strategy
- Managed daily posts across social media platforms to increase Facebook, Twitter, and Instagram engagement
- Presented recommendations to senior leadership via meetings and proposals
- Planned and executed social media vision, driving brand discovery and customer engagement
- Measured and reported impact of social media to improve effectiveness of marketing efforts
- Developed social media strategy by measuring and reporting on key metrics
- Established and maintained relationships with influencers to boost brand awareness
- Set regular social media benchmarks and goals using platform analytics to monitor progress of campaigns
- Handled cash and credit card payments with accuracy
- Performed routine bookkeeping tasks to record and store financial transactions
- Provided typing, word processing and clerical support and assisted with special projects
- Assisted in resolving customer complaints and disputes
- Defined and coordinated team goals and objectives to drive success
- Collaborated with staff to develop and carry out processes, resulting in improved performance.
Skills
- Digital Content Development
- Public Relations
- Social Media Management
- Microsoft Word
- Microsoft Excel
- Customer Support
- Microsoft PowerPoint
References
- BRITNEY NEAL, Certified Chiropractic Assistant, Memphis Spine And Sport - Manager, (715) 312-0598, britneyhattamer@gmail.com
- MALLORY MOORE, Assistant Manager, Brown Dog Lodge - Coworker, (901) 601-5141, mallorymoore@gmail.com
Timeline
Digital Marketing Specialist
AVB Marketing
10.2023 - Current
WEBSITE & MARKETING CSR
AVB Marketing
03.2023 - Current
CHIROPRACTIC ASSISTANT + PR/SOCIAL MEDIA MANAGER
Memphis Spine And Sport
06.2021 - 03.2023
FACILITY MANAGER + SOCIAL MEDIA MANAGER
Brown Dog Lodge
07.2016 - 06.2021
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