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Hi, I’m
Madeline Dow
Director Of Marketing & Public Relations
North Richland Hills,TX
Summary
Multifaceted marketing professional possessing expertise in brand management, marketing and client relations. Charismatic team builder and natural leader with a proven background in all aspects of marketing and public relations, easily moving from vision and strategy to hands-on implementation.
Overview
9
years of professional experience
4
years of post-secondary education
Work History
ROOT Periodontal and Implant CenterDallas, TX
Director of Marketing and Public Relations
06.2022 - 10.2022
Job overview
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
- Built and strengthened industry partnerships to improve product placements, amplify coverage and maximize effectiveness of marketing strategies.
- Wrote and edited articles, web content, advertising copy, periodicals and publications for internal and external audiences.
- Developed innovative and targeted promotional, informational, and educational marketing collateral to support overall branding objectives.
- Maintained reporting and developed actionable insights to continually improve branding efforts.
- Conducted market and public opinion research related to company's reputation and positioning among key stakeholder audiences.
- Directed hiring, training and performance evaluations for marketing and sales staff and supervised daily activities.
- Organized and generated speaking engagements for the ROOT doctors and appropriate practice staff to generate greater understanding of the practice’s services as well as heightened goodwill, PR, reputation, and new patient inflow.
- Deployed well-coordinated campaigns, events and public relations strategies to educate services promote brand.
Artisan Medspa, Laser & WellnessFort Worth, TX
Business Operations Manager
12.2020 - 06.2022
Job overview
- Increased sales by 52% from 2020 to 2021 by establishing goals, implementing innovative marketing strategies and fostering client relationships.
- Developed and cultivated lucrative relationships with both new and existing clients through effective communication and exemplary interpersonal skills.
- Devised strategies to boost customer sales and drive referrals due to excellent service resulting in new customer relationships.
- Brought in new business connections and revenue generation opportunities to establish mutually beneficial partnerships.
- Coordinated and acted as first point of contact with all levels of internal management and staff, as well as outside clients and vendors.
- Identified market product demands and customer trends to bring in new customers and retain existing ones for sustainable profits.
- Researched, designed, implemented and tracked all advertising and public relations activities.
- Developed and updated spreadsheets and databases to track, analyze and report on performance and sales data.
- Researched, negotiated, and proposed supplier and vendor agreements to decrease costs and improve services.
- Managed complex calendar scheduling with focus on proper allocation of executive availability.
- Monitored operations to ensure compliance with applicable health, safety, or hygiene standards.
Galderma Nestle Skin HealthFort Worth, TX
Congresses & Events Manager
02.2020 - 10.2020
Job overview
- Supported senior leadership by developing status reports on activities related to planning, scheduling, cancellation, inquiries, resourcing, risk mitigation and proposal development for various events
- Managed administrative logistics of events planning, including contract signing, fee collection, event booking and event promotions
- Fulfilled contractual obligations, including communications, vendor coordination, schedule creation, budget administration and rehearsal and day of event coordination.
Woodhaven Country ClubFort Worth, TX
Director of Events
09.2018 - 12.2019
Job overview
- Directed every aspect of the events and catering division, including but not limited to, venue management, event department supervision, client and vendor relations development, accounts receivable, marketing & social media campaigning, and event & catering sales
- Daily responsibilities included: initial client development, conceptualization of events, event execution, and follow up to ensure client satisfaction
- Redesigned catering procedures and coordinated with staff to create a cohesive, cooperative team committed to premium guest service and optimum profitability.
Dallas Marriott Las Colinas HotelIrving, TX
Catering Sales Manager
08.2017 - 09.2018
Job overview
- Initiate and follow up on leads
- Conduct professional, thorough site visits of the hotel with clients, exhibiting key features and benefits of the property
- Use internal and external computerized sales management system to manage the hotel's business, including (but not limited to) generating reports, responding to leads, entering business, blocking space and building accounts
- Discuss menu options, meeting space details and event budget with clients to provide accurate service, food, and beverage quotes
- Work with department managers and event coordinators to ensure adequate personnel and appropriation of accommodations are present for event success.
Serna Custom Boots, Remote
Marketing Specialist
03.2017 - 08.2017
Job overview
- Monitored and analyzed sales records and consumer purchasing trends
- Designed and created marketing collateral for sales meetings, trade shows and industry events
- Targeted both offline and online consumers by designing a comprehensive marketing strategy
- Created and launched new online marketing strategies that generated sales exceeding $11,000.
RadiumoneDallas, TX
Account Manager
02.2016 - 02.2017
Job overview
- Ensured that client engagements related to campaign management result in high satisfaction and high performance
- Monitored campaign performance through regular data analysis using Salesforce, Excel and other internal resources
- Created client pixels, processed Os and prepared creative for trafficking
- Reported daily analysis and insights in the context of client KPIs and campaign objectives.
Shenanigans Wedding & EventsDallas, TX
Event Planner
10.2014 - 12.2015
Job overview
- Documented essential details regarding dates, budget, location, vendors and for client portfolios
- Wrote, proofed and edited client portfolios and contracts
- Assisted with on-site production, maintenance, and clean-up for events
- Designed and created marketing collateral for sales meetings, trade shows and industry events.
Robert Carr Chapel at TCUFort Worth, TX
Events Coordinator
03.2013 - 08.2014
Job overview
- Assisted with standard event tasks including: client portfolio management, event preparation, contracts and vendor agreements
- Guided tours of chapel facilities to prospective clients
- Maintained all chapel social media platforms
- Created event collateral and outreach for traditional and social media channels.
Education
Texas Christian UniversityFort Worth, TX
Bachelor of Science from Marketing
08.2011 - 05.2015
Skills
Public and Media Relations
Campaign management
Analytics and SEO
Operations management
Branding
New Business Development
Copywriting expertise
Graphic design
Market Analysis
Additional Information
- Willing to relocate: Anywhere, Authorized to work in the US for any employer
Software
Adobe Creative Cloud
SalesForce
SEO
WordPress
Google Drive
Timeline
Director of Marketing and Public Relations
ROOT Periodontal and Implant Center
06.2022 - 10.2022
Business Operations Manager
Artisan Medspa, Laser & Wellness
12.2020 - 06.2022
Congresses & Events Manager
Galderma Nestle Skin Health
02.2020 - 10.2020
Director of Events
Woodhaven Country Club
09.2018 - 12.2019
Catering Sales Manager
Dallas Marriott Las Colinas Hotel
08.2017 - 09.2018
Marketing Specialist
Serna Custom Boots, Remote
03.2017 - 08.2017
Account Manager
Radiumone
02.2016 - 02.2017
Event Planner
Shenanigans Wedding & Events
10.2014 - 12.2015
Events Coordinator
Robert Carr Chapel at TCU
03.2013 - 08.2014
Texas Christian University
Bachelor of Science from Marketing
08.2011 - 05.2015