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Hi, I’m
Madeline Dow
Director Of Marketing & Public Relations
North Richland Hills,TX
Summary
Multifaceted marketing professional possessing expertise in brand management, marketing and client relations. Charismatic team builder and natural leader with a proven background in all aspects of marketing and public relations, easily moving from vision and strategy to hands-on implementation.
Overview
9
years of professional experience
4
years of post-secondary education
Work History
ROOT Periodontal and Implant Center, Dallas, TX
Director of Marketing and Public Relations
2022.06 - 2022.10 (4 months)
Job overview
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
- Built and strengthened industry partnerships to improve product placements, amplify coverage and maximize effectiveness of marketing strategies.
- Wrote and edited articles, web content, advertising copy, periodicals and publications for internal and external audiences.
- Developed innovative and targeted promotional, informational, and educational marketing collateral to support overall branding objectives.
- Maintained reporting and developed actionable insights to continually improve branding efforts.
- Conducted market and public opinion research related to company's reputation and positioning among key stakeholder audiences.
- Directed hiring, training and performance evaluations for marketing and sales staff and supervised daily activities.
- Organized and generated speaking engagements for the ROOT doctors and appropriate practice staff to generate greater understanding of the practice’s services as well as heightened goodwill, PR, reputation, and new patient inflow.
- Deployed well-coordinated campaigns, events and public relations strategies to educate services promote brand.
Artisan Medspa, Laser & Wellness, Fort Worth, TX
Business Operations Manager
2020.12 - 2022.06 (1 year & 6 months)
Job overview
- Increased sales by 52% from 2020 to 2021 by establishing goals, implementing innovative marketing strategies and fostering client relationships.
- Developed and cultivated lucrative relationships with both new and existing clients through effective communication and exemplary interpersonal skills.
- Devised strategies to boost customer sales and drive referrals due to excellent service resulting in new customer relationships.
- Brought in new business connections and revenue generation opportunities to establish mutually beneficial partnerships.
- Coordinated and acted as first point of contact with all levels of internal management and staff, as well as outside clients and vendors.
- Identified market product demands and customer trends to bring in new customers and retain existing ones for sustainable profits.
- Researched, designed, implemented and tracked all advertising and public relations activities.
- Developed and updated spreadsheets and databases to track, analyze and report on performance and sales data.
- Researched, negotiated, and proposed supplier and vendor agreements to decrease costs and improve services.
- Managed complex calendar scheduling with focus on proper allocation of executive availability.
- Monitored operations to ensure compliance with applicable health, safety, or hygiene standards.
Galderma Nestle Skin Health, Fort Worth, TX
Congresses & Events Manager
2020.02 - 2020.10 (8 months)
Job overview
- Supported senior leadership by developing status reports on activities related to planning, scheduling, cancellation, inquiries, resourcing, risk mitigation and proposal development for various events
- Managed administrative logistics of events planning, including contract signing, fee collection, event booking and event promotions
- Fulfilled contractual obligations, including communications, vendor coordination, schedule creation, budget administration and rehearsal and day of event coordination.
Woodhaven Country Club, Fort Worth, TX
Director of Events
2018.09 - 2019.12 (1 year & 3 months)
Job overview
- Directed every aspect of the events and catering division, including but not limited to, venue management, event department supervision, client and vendor relations development, accounts receivable, marketing & social media campaigning, and event & catering sales
- Daily responsibilities included: initial client development, conceptualization of events, event execution, and follow up to ensure client satisfaction
- Redesigned catering procedures and coordinated with staff to create a cohesive, cooperative team committed to premium guest service and optimum profitability.
Dallas Marriott Las Colinas Hotel, Irving, TX
Catering Sales Manager
2017.08 - 2018.09 (1 year & 1 month)
Job overview
- Initiate and follow up on leads
- Conduct professional, thorough site visits of the hotel with clients, exhibiting key features and benefits of the property
- Use internal and external computerized sales management system to manage the hotel's business, including (but not limited to) generating reports, responding to leads, entering business, blocking space and building accounts
- Discuss menu options, meeting space details and event budget with clients to provide accurate service, food, and beverage quotes
- Work with department managers and event coordinators to ensure adequate personnel and appropriation of accommodations are present for event success.
Serna Custom Boots, Remote
Marketing Specialist
2017.03 - 2017.08 (5 months)
Job overview
- Monitored and analyzed sales records and consumer purchasing trends
- Designed and created marketing collateral for sales meetings, trade shows and industry events
- Targeted both offline and online consumers by designing a comprehensive marketing strategy
- Created and launched new online marketing strategies that generated sales exceeding $11,000.
Radiumone, Dallas, TX
Account Manager
2016.02 - 2017.02 (1 year)
Job overview
- Ensured that client engagements related to campaign management result in high satisfaction and high performance
- Monitored campaign performance through regular data analysis using Salesforce, Excel and other internal resources
- Created client pixels, processed Os and prepared creative for trafficking
- Reported daily analysis and insights in the context of client KPIs and campaign objectives.
Shenanigans Wedding & Events, Dallas, TX
Event Planner
2014.10 - 2015.12 (1 year & 2 months)
Job overview
- Documented essential details regarding dates, budget, location, vendors and for client portfolios
- Wrote, proofed and edited client portfolios and contracts
- Assisted with on-site production, maintenance, and clean-up for events
- Designed and created marketing collateral for sales meetings, trade shows and industry events.
Robert Carr Chapel at TCU, Fort Worth, TX
Events Coordinator
2013.03 - 2014.08 (1 year & 5 months)
Job overview
- Assisted with standard event tasks including: client portfolio management, event preparation, contracts and vendor agreements
- Guided tours of chapel facilities to prospective clients
- Maintained all chapel social media platforms
- Created event collateral and outreach for traditional and social media channels.
Education
Texas Christian University , Fort Worth, TX
Bachelor of Science from Marketing
2011.08 - 2015.05 (3 years & 9 months)
Skills
Public and Media Relations
undefinedAdditional Information
- Willing to relocate: Anywhere, Authorized to work in the US for any employer
Software
Adobe Creative Cloud
SalesForce
SEO
WordPress
Google Drive
Timeline
Director of Marketing and Public Relations
ROOT Periodontal and Implant Center
2022.06 - 2022.10 (4 months)
Business Operations Manager
Artisan Medspa, Laser & Wellness
2020.12 - 2022.06 (1 year & 6 months)
Congresses & Events Manager
Galderma Nestle Skin Health
2020.02 - 2020.10 (8 months)
Director of Events
Woodhaven Country Club
2018.09 - 2019.12 (1 year & 3 months)
Catering Sales Manager
Dallas Marriott Las Colinas Hotel
2017.08 - 2018.09 (1 year & 1 month)
Marketing Specialist
Serna Custom Boots, Remote
2017.03 - 2017.08 (5 months)
Account Manager
Radiumone
2016.02 - 2017.02 (1 year)
Event Planner
Shenanigans Wedding & Events
2014.10 - 2015.12 (1 year & 2 months)
Events Coordinator
Robert Carr Chapel at TCU
2013.03 - 2014.08 (1 year & 5 months)
Texas Christian University
Bachelor of Science from Marketing
2011.08 - 2015.05 (3 years & 9 months)
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