Madeline Gaddini
Minneapolis,MN
Summary
Dynamic marketing professional with a proven track record in strategic leadership, event coordination, and co-marketing initiatives. Proficient in content collaboration, expense tracking, and relationship building. Experienced sales liaison with strong skills in calendar management and social media. Effective communicator adept at internal communication and reporting. Dedicated to driving brand engagement and achieving results.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Area Marketing Coordinator, Midwest
Axis Communications
07.2022 - Current
- Lead development and execution of marketing strategies and events in collaboration with Area Marketing Manager
- Coordinate local events to enhance brand exposure and engagement with distribution partners and internal teams
- Coordinated and executed multi-day 170 person conference
- Drive co-marketing initiatives with channel partners to amplify brand presence and market reach
- Collaborate closely with Area Marketing Manager on content creation and digital marketing campaigns
- Ensure meticulous tracking of marketing expenses to align with annual budgets
- Foster strong relationships with distribution branches and industry associations to expand market penetration
- Serve as vital liaison between sales team and marketing department, ensuring seamless communication and alignment
- Coordinate and manage internal office calendar and meeting execution
- Team lead on Monday.com implementation and social media strategy
Marketing & Public Relations Intern
Ryan Companies
06.2021 - 06.2022
- Composed, planned, and published social media content on Facebook, Instagram, LinkedIn, and Twitter
- Collaborated with manager on internal communication projects to revamp internal website
- Constructed weekly marketing recaps to be sent to national marketing team to review region and sector publicity
- Assisted in planning and writing pieces for internal weekly newsletter
- Conducted trademark research based on preferences for branding team to be delivered to legal team members
- Created Instagram marketing plan to engage with followers and reassess content strategies while following brand and company guidelines
- Assisted in planning, editing, and establishing weekly and monthly social media calendars
- Wrote social media drafts for all Ryan owned channels and assisted manager in editorial process, while meeting and exceeding tight deadlines
Education
Marketing Bachelor of Business Administration -
University of Wisconsin-Eau Claire
Eau Claire, WI05.2022
Skills
- Strategy leadership
- Event coordination
- Co-marketing
- Content collaboration
- Expense tracking
- Relationship building
- Sales liaison
- Calendar management
- Social media management
- Internal communication
- Reporting
- Brand engagement
Certification
- Marketing Virtual and Hybrid Events Training
- Content Creation: Strategy and Tools Training
- A Crash Course in Writing Well: Learn to Write with More Style, Flair and Impact Training
- Marketing: Copywriting for Social Media
- Email Marketing Certification
- Social Media Marketing Certification
Timeline
Area Marketing Coordinator, Midwest
Axis Communications
07.2022 - Current
Marketing & Public Relations Intern
Ryan Companies
06.2021 - 06.2022
Marketing Bachelor of Business Administration -
University of Wisconsin-Eau Claire
- Marketing Virtual and Hybrid Events Training
- Content Creation: Strategy and Tools Training
- A Crash Course in Writing Well: Learn to Write with More Style, Flair and Impact Training
- Marketing: Copywriting for Social Media
- Email Marketing Certification
- Social Media Marketing Certification
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