Summary
Overview
Work History
Education
Skills
Software
Timeline
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Madeline Gibbs

Marketing Professional
Moorestown,NJ

Summary

Results-driven marketing professional with experience in growth marketing, event coordination, and webinar management. Proven track record in developing and executing effective marketing strategies, achieving high engagement rates and significant pipeline growth. Skilled in cross-functional collaboration and data analysis, with a passion for enhancing brand visibility and driving business growth.

Overview

8
8
years of professional experience
5
5
years of post-secondary education

Work History

Growth Marketing Associate

Aytm
07.2023 - 06.2024
  • Compiled updates into a highly engaging newsletter sent to both clients and prospects, achieving consistently high open and click-through rates on a monthly basis.
  • Orchestrated all logistics for events, including ordering booth materials, arranging flights for internal and external attendees, and managing registration processes.
  • Led comprehensive webinar processes from topic generation to execution, including selecting and coordinating with external speakers, scheduling practice and live sessions, developing detailed promotion schedules and materials, and managing post-webinar follow-up and analysis.
  • Successfully submitted multiple prestigious awards and was instrumental in achieving Bronze Stevie Award and Best Places to Work Award.
  • Monitored and analyzed email performance over several months to develop and implement effective email marketing strategies.
  • Researched and compared multiple employee advocacy platforms, and developed a comprehensive strategy for onboarding employees and increasing engagement with the new platform, DSMN8

Marketing Generalist

Agilence, Inc.
9 2018 - 07.2023
  • Planned and executed 8 events during the first half of 2023, resulting in significant pipeline growth of $4.7 million, a substantial increase compared to 2022.
  • Organized and managed the first annual Agilence User Forum, coordinating all aspects of event logistics, such as venue selection, vendor management, and day-of coordination, resulting in 11 potential expansion opportunities worth $215,000 in ARR.
  • Analyzed and provided weekly reports on pipeline health, conducting in-depth assessments of company-wide and marketing-sourced opportunities to identify areas of growth, improvement, and increased investment potential.
  • Co-led a successful website redesign project, collaborating with cross-functional teams to develop and implement a new user-friendly interface.
  • Produced original, creative content for promotional advertisements and marketing materials.

Portfolio Management/Trading Assistant

Blackrock, Inc.
Philadelphia, PA
9 2017 - 3 2018
  • Supported the daily actions of an 18-person $50 billion cash management team through running daily reports and updating the previous day’s data.
  • Aided in the credit research analysis of securities brought in by portfolio managers, used to determine which securities portfolio managers can buy as well as deciding maturity limits.
  • Ran competitor analysis on government funds to determine any underpaying of daily long-term and overnight trading rates by comparing weekly, bi-weekly, and monthly holdings reports.

Marketing Co-Op

Morgan, Lewis & Bockius LLP
Philadelphia, PA
09.2016 - 03.2017
  • Utilized software (InterAction) to create and organize clientele databases
  • Kept track of website article analytics such as click-throughs and opens, to determine which topics were generating interest
  • Contributed to the organization of internal and external events through greeting, registering attendees, and preparing marketing materials

Education

Bachelor of Science - Marketing

Drexel University
Philadelphia, PA
09.2014 - 06.2019

Skills

    Digital Marketing

Graphic Design

Planning and Coordination

Events Logistics Management

Social Media Management

Software

Salesforce

HubSpot

Canva

MS Office

Google Workspace

Drift

Zoom Sessions

Timeline

Growth Marketing Associate

Aytm
07.2023 - 06.2024

Marketing Co-Op

Morgan, Lewis & Bockius LLP
09.2016 - 03.2017

Bachelor of Science - Marketing

Drexel University
09.2014 - 06.2019

Marketing Generalist

Agilence, Inc.
9 2018 - 07.2023

Portfolio Management/Trading Assistant

Blackrock, Inc.
9 2017 - 3 2018

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Madeline GibbsMarketing Professional