Madeline Johnson
Charlotte,NC
Summary
Social Media Marketing Coordinator skilled in crafting engaging content and enhancing brand presence across multiple platforms. Proven track record in developing strategic campaigns and analyzing metrics to optimize performance and drive growth. Expertise in community engagement and trend utilization, thriving in fast-paced environments and collaborating with cross-functional teams to achieve marketing objectives. Committed to elevating online presence and connecting businesses with target audiences effectively.
Overview
3
3
years of professional experience
Work History
Social Media Manager
WFLI Jax
Jacksonville, FL
06.2024 - Current
- Managed all social media platforms
- Created content to draw customers in
- Monitored social media analytics and impressions
- Helped to design specific advertisements using Canva
Marketing Assistant
Simple Life
Jacksonville, Florida
03.2025 - 08.2025
- Supported the Marketing Manager in executing day-to-day marketing operations, campaign coordination, and event planning.
- Created and implemented a comprehensive social media strategy across multiple platforms, tailoring content based on monthly performance metrics.
- Managed all company social media accounts and built a performance-driven content calendar for both corporate and onsite teams using HeyOrca.
- Engaged with the online community, responded to inquiries, and ensured consistent brand voice across platforms.
- Learned and utilized various real estate listing platforms (e.g., Simple Life website, New Homes Feed, MHBO, and MyStateMLS) to manage and update property listings with accurate pricing, copy, and imagery.
- Maintained CRM lead databases and assisted in tracking lead sources and conversions.
- Helped design and coordinate marketing materials and internal presentations to support campaigns and business development efforts.
- Collaborated across departments to ensure marketing initiatives aligned with sales goals and operational priorities.
Social Media Designer
The Smart Lighting Company
01.2025 - 08.2025
- Created engaging content for social media platforms, promoting Smart Lighting Company brand.
- Tailored posts, videos, and written materials to target audience demographics, boosting brand awareness.
- Fostered community interaction through comments and responses to enhance user engagement.
Human Resources Internship
Parker Hannifin
Lynchburg, VA
02.2023 - 04.2023
- Helped to manage and regulate recruiting, hiring, firing, training, and skills development
- Maintained policy implementation, benefits, and payroll
- Uphold Government regulation, legal compliance, and safety protocols
- Assisted to resolve conflicts and concerns between employees
Marketing and Advertising Intern
Stimulus Advertising
Lynchburg, VA
01.2023 - 02.2023
- Created a Sales Proposal using Graphic Design skills, Sales promotions, and Microsoft PowerPoint
- Recorded possible medical clients and their contact information in the Lynchburg area
- Composed a blog regarding Meta Business Suite
- Documented the invoice and expiration dates for all client accounts
- Researched possible information for a client's website
Education
BS - Business Administration, Sociology
Liberty University
Lynchburg, VA12.2022
Skills
- Canva
- Microsoft Office
- Brand management
- Social media strategy
- Content creation
- Campaign coordination
- Community engagement
- Audience targeting
- Performance tracking
- Team collaboration
- Effective communication
- Attention to detail
- Effective organization
- Online marketing strategies
Accomplishments
Over a three-month period, I successfully boosted social media engagement by 30%, leveraging targeted content strategies, interactive campaigns, and optimized posting schedules to increase audience interaction, brand visibility, and follower participation across multiple platforms.
Timeline
Marketing Assistant
Simple Life
03.2025 - 08.2025
Social Media Designer
The Smart Lighting Company
01.2025 - 08.2025
Social Media Manager
WFLI Jax
06.2024 - Current
Human Resources Internship
Parker Hannifin
02.2023 - 04.2023
Marketing and Advertising Intern
Stimulus Advertising
01.2023 - 02.2023
BS - Business Administration, Sociology
Liberty University
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