Madeline Leatherman
Medina,OH
Summary
Resilient marketing student with demonstrated success developing and implementing strategic approaches to drive projects and bottom-line profitability, with natural leadership talent and high energy; Eager to engage in customer-oriented approaches and brand management.
Overview
1
1
year of professional experience
Work History
Marketing Officer
D1A Miami Dance Team
Oxford, Ohio
04.2024 - Current
- Crafted tailored content for TikTok, Facebook, and Instagram to optimize audience engagement based on their preferences.
- Lead a passionate team dedicated to promoting our brand 'DT Heart' and demonstrating athleticism.
- Implemented an organized social media schedule to ensure timely delivery of posts and important announcements.
Social Media Manager
American Hospitality Group
Wadsworth, OH
05.2023 - Current
- Developed positive exposure on media platforms, resulting in a significant increase in traffic for hotels and restaurants.
- Collaborated with management and executive teams to establish clear goals for engagements in events and promotions.
- Executed effective strategies to optimize hiring processes, leveraging tools such as QR codes and LinkedIn applications with Hireology.
Project Coordinator Intern
TravelCenters of America
Westlake, Ohio
05.2024 - 08.2024
- Engaged in cross-functional collaboration within a virtual team to assess and pinpoint viable investment alternatives within the sustainability sector.
- Contributed to project planning by conducting market research on topics such as electric vehicle chargers, future fueling options, and upcoming truck releases.
- Crafted visually appealing infographics that successfully communicated sustainability efforts, aiming to inform and engage a wide audience.
- Collaborated with multiple departments in a newly structured Fortune 500 company, to strategize and ensure cohesive achievement of organizational objectives.
Undergraduate Associate
Farmer School Of Business
Oxford, OH
08.2023 - 12.2023
- Facilitated class activities and recorded attendance and participation on a weekly basis.
- Assisted in coordinating programming and initiatives to support inclusion and engagement on entrepreneurial topics.
- Mentored and guided students through challenging projects while building relationships.
Education
Bachelor of Science - Marketing And Entrepreneurship
Miami University, Farmer School of Business
Oxford, OH05-2026
Skills
- Project Management and Support
- Data Analytics
- Social Media Engagement
- Canva Pro
- Team Management
- Microsoft Excel, Powerpoint, Word
- SQL
- Public Speaking
- Prioritization
- Creativity and Innovation
Affiliations
- Phi Chi Theta Business Fraternity, 2024-Current
- Advancing Women in Entrepreneurship, 2023-Current
- Dance Mentor and Instructor, 2018-Current
- Paws with a Cause Member, 2022-2023
Timeline
Project Coordinator Intern
TravelCenters of America
05.2024 - 08.2024
Marketing Officer
D1A Miami Dance Team
04.2024 - Current
Undergraduate Associate
Farmer School Of Business
08.2023 - 12.2023
Social Media Manager
American Hospitality Group
05.2023 - Current
Bachelor of Science - Marketing And Entrepreneurship
Miami University, Farmer School of Business
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