Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
Generic

Madeline Murray

Tequesta,Florida

Summary

Creative and organized Marketing and Event Coordinator with hands-on experience promoting through digital campaigns, local events, sponsorships, and social media. Skilled at managing billboards and online advertising, planning community events, and building strong referral relationships. Comfortable juggling multiple projects, creating fresh marketing ideas, and making sure everything runs smoothly—from strategy to execution.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Marketing and Event Coordinator

Philip DeBerard, Injury Attorney
10.2023 - Current
  • Develop and implement comprehensive marketing strategies to enhance brand visibility across digital, print, and in-person channels.
  • Manage billboard and digital advertising campaigns, including contract negotiations, creative direction, and performance tracking.
  • Oversee referral marketing initiatives and community sponsorship opportunities to build strong local partnerships and enhance firm recognition.
  • Plan, coordinate, and execute firm events, including community outreach programs, award ceremonies, and appreciation weeks.
  • Create and manage social media content calendars to ensure consistent and engaging presence across platforms.
  • Collaborate with legal staff and leadership to align marketing efforts with firm goals and branding standards.
  • Track ROI on marketing initiatives and adjust strategies based on performance data and feedback.

Social Media Specialist

WHOOP
07.2021 - 10.2023
  • Monitor social media channels for trends and conversations relevant to the industry, incorporating real-time insights into content planning and strategy.
  • Collaborate closely with the marketing team to align social media campaigns with larger marketing initiatives, ensuring consistent messaging and maximum impact.
  • Engage with the online community by responding to comments, messages, and inquiries promptly, fostering a positive brand image and customer relationships.
  • Utilize social media analytics tools to track and analyze key performance metrics, identifying trends and opportunities for optimization. Achieved a 30% improvement in post reach through data-driven adjustments.

Marketing Assistant

Contract Roofing Solutions
11.2020 - 06.2021
  • Assisted in the development of marketing plans, collaborating with team members to ensure consistency and effectiveness of messaging across channels.
  • Contributed to the creation of engaging content for social media platforms, resulting in a 15% growth in followers and increased user engagement.
  • Assisted in monitoring and responding to customer inquiries and comments on social media, fostering positive brand sentiment and building customer relationships.
  • Utilized analytics tools to track and analyze campaign performance metrics, resulting in actionable insights that optimized future marketing efforts.

Education

Bachelor of Business Administration - Management and Minor in Entrepreneurship

Kennesaw State University
Kennesaw, GA
05-2021

Skills

  • Strategic Marketing Planning
  • Digital Advertising (Billboards, Social Media Ads)
  • Brand Management
  • Content Creation & Copywriting
  • Campaign Management
  • Event Strategy & Execution
  • Community Outreach & Engagement
  • Creative Thinking
  • Attention to Detail
  • Strong Organization & Time Management

Accomplishments

Philanthropy Director Phi Mu Sorority

  • Successfully coordinated the "PHIFA" fundraising event, raising $81,000 for a local children's hospital and garnering participation from over 200 attendees.

Social Director Phi Mu Sorority

  • Successfully organized 8 dynamic social events annually, each drawing an average of 300 attendees and having a budget of $20,000.
  • Negotiated and managed contracts with vendors, venues, and service providers, achieving cost savings of up to 10% per event.

Certification

Hardware Product Specialist, Software Product Specialist, Analytics Product Specialist WHOOP

Timeline

Marketing and Event Coordinator

Philip DeBerard, Injury Attorney
10.2023 - Current

Social Media Specialist

WHOOP
07.2021 - 10.2023

Marketing Assistant

Contract Roofing Solutions
11.2020 - 06.2021

Bachelor of Business Administration - Management and Minor in Entrepreneurship

Kennesaw State University

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