Madeline Perez
Summary
With 11 years of marketing experience, my passion is to help drive business goals through the power of social media. My persistent attention to performance data and consumer behaviors, strengthens my ability to develop unique strategies and scroll-stopping content for a range of audiences.
In my free time you could find me discovering new parks, kayaking with my mini dachshund and thrifting vintage pieces to keep or resell.
Overview
11
11
years of professional experience
Work History
Social Media and Content Manager
TLF Apparel
04.2023 - 01.2024
- Developed monthly comprehensive content calendars for consistent publishing and improved brand awareness (Instagram, Pinterest, TikTok, and YouTube Shorts).
- Conceptualized and created eye catching video/photo content.
- Strengthened community engagement, audience growth and content pillars using data driven paid ads and organic tactics.
- Enhanced website traffic by creating engaging content and implementing effective SEO strategies.
- Reported and optimized social media analytics to deliver accurate KPIs and strive for record breaking goals MoM.
- Refreshed the brand tone and wrote compelling captions, scripts and on-screen video text to resonate with audiences at different levels of the marketing funnel.
- Conceptualized content ideas, delegated UGC and hosted off-feed giveaways by collaborating with micro and macro influencers.
- Collaborated with the creative team to amplify the brand's creative vision and create social media marketing materials.
- Achieved NET follower increase (start date – December 31st 2023):
- + 927% Instagram on unisex channel
- + 51% Instagram on women's channel
- +174% on TikTok
Social Media Manager
Travelpro Products Inc
03.2019 - 04.2023
- Collaborated with VP of Consumer Marketing and creative team to develop and implement creative marketing strategies.
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Set and achieved clearly defined goals and KPIs.
- Analyzed data and generated reports to identify opportunities and optimize performance.
- Managed multiple social media platforms and content to improve customer relationships, sentiment and brand message.
- Built and reinforced relationships with influencers to achieve unique UGC and host giveaways.
- Achieved +1,350% Instagram net follower growth (start-end of employment).
Marketing Associate
Fantaseyes
12.2017 - 01.2019
- Increased brand visibility and social media following through organic community engagement, and targeted tactics.
- Developed appealing promotional materials and content using Adobe Photoshop and Indesign.
- Collaborated with influencers to create content and host giveaways.
- Ensured accurate inventory tracking through photography and database management.
- Thrived in a fast-paced environment, maintaining high energy and enthusiasm.
Advertising Coordinator
Axovant Sciences
04.2017 - 12.2017
- Contributed to marketing strategy and engaged in problem-solving activities to breakthrough advertising clutter.
- Enhanced brand awareness and brand voice through innovative print and digital ads for major publications.
- Budgeted media campaign costs and provided regular reports.
- Tracked contracts and milestones for effective campaign management.
Marketing Contributor
Paul N. Gardner Company
09.2013 - 03.2017
- Re-imagined creative approach for print and digital ads using Adobe Photoshop, Indesign and Illustrator.
- Collaborated with a team to develop effective marketing strategies and increase brand awareness.
- Conducted demographic and psychographic research to define ad audiences.
- Presented research findings to optimize marketing strategies.
Social Media Marketing Intern
Ray Dass Test Prep
10.2012 - 04.2013
- Managed community engagement on social media platforms and improved brand tone.
- Analyzed historical data to inform strategic campaign development.
- Designed dynamic print and digital marketing materials using Adobe. Photoshop and Illustrator.
- Planned and hosted successful seminars for groups around 50-200 students.
Education
MBA - Business Administration
Lynn University
Boca Raton, FL03.2017
Bachelor of Science - Advertising
The Art Institute of Fort Lauderdale Inc
Fort Lauderdale, FL05.2013
Skills
- Content Development
- Production Planning
- SEO Best Practices
- Copywriting
- Budget Management
- Team & Project Management
- Bilingual (Fluent in English & Spanish)
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
Social Media and Content Manager
TLF Apparel
04.2023 - 01.2024
Social Media Manager
Travelpro Products Inc
03.2019 - 04.2023
Marketing Associate
Fantaseyes
12.2017 - 01.2019
Advertising Coordinator
Axovant Sciences
04.2017 - 12.2017
Marketing Contributor
Paul N. Gardner Company
09.2013 - 03.2017
Social Media Marketing Intern
Ray Dass Test Prep
10.2012 - 04.2013
MBA - Business Administration
Lynn University
Bachelor of Science - Advertising
The Art Institute of Fort Lauderdale Inc
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