Overview
Work History
Education
Skills
Timeline
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MADELINE ROBERTS

Oklahoma City,OK

Overview

4
4
years of professional experience

Work History

Content Marketing Manager

LendingUSA
09.2022 - 01.2024
  • Revamped blog with increased posting and SEO-driven copy, leading to a 200% increase in traffic YoY
  • Worked cross-functionally with designers, sales, and other teams to align content with business objectives
  • Hired designers and writers when needed, for example when creating company brand book from scratch
  • Demonstrated experience in both demand and lead generation, implementing strategies using a variety of content assets that effectively drove customer interest and led to conversions
  • Utilized various AI tools to enhance SEO presence on blog and main site
  • Crafted engaging copy for product assets, simplifying intricate B2B and B2C loan products and concepts
  • Wrote and edited high-quality, engaging content across various formats such as blog posts, web page copy, landing page copy, Forbes articles, emails, flyers, e-books, paid search ads, and more
  • Tracked and reported KPI’s to facilitate data-driven decision-making to enhance overall business performance

Copywriter, Jr

LoanDepot
06.2021 - 09.2022
  • Wrote marketing copy (emails, flyers, video scripts, magazine articles, social media ads, printed ads, assets for product marketing, and more) for loan officers - over 20 items each week
  • Reviewed and edited final copy for accuracy and oversaw production of marketing materials
  • Produced original, creative content for monthly social media calendar and managed creation of graphics
  • Created compelling product asset copy that simplified complex loan products, technology, and concepts using straightforward, jargon-free language

Content Marketer

HomeWetBar
08.2019 - 06.2021
  • Created original blog content and drove compelling storytelling to improve engagement with potential customers
  • Wrote clean, well-polished copy to contribute to company social media platforms
  • Crafted technical product descriptions in brand voice
  • Conducted ongoing ad campaign tests, including A/B tests, for paid social on Pinterest to gauge content effectiveness and analyzed performance metrics to ensure ROAS goals were being met

Education

Bachelor of Arts - Journalism

University of Oklahoma
Norman, Oklahoma
05.2019

Skills

  • Strong Grammar Comprehension
  • Project Management
  • Product-Specific Writing
  • Analytical and Data-Driven
  • SEO Certification from HubSpot
  • Type 90 WPM
  • AP Style, Chicago, MLA
  • Microsoft: Excel, Outlook, Powerpoint, Teams, Word
  • Adobe: Commerce, Lightroom, Photoshop, Workfront
  • Google: Analytics, Docs, Drive, Search Console, Slides
  • Other: WordPress, Canva, Basecamp, Zoho, Slack, Mattermost, ChatGPT, WriteSonic, WordAI, JasperAI, Semrush, Moz, Ahrefs, Final Cut Pro

Timeline

Content Marketing Manager

LendingUSA
09.2022 - 01.2024

Copywriter, Jr

LoanDepot
06.2021 - 09.2022

Content Marketer

HomeWetBar
08.2019 - 06.2021

Bachelor of Arts - Journalism

University of Oklahoma

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MADELINE ROBERTS