Madeline Schwartz
Santa Rosa,CA
Summary
Experienced Sales Account Manager with a strong background in cannabis marketing, trade relations, and retail execution. Proven ability to build and maintain long-term client relationships, develop successful sales strategies, and grow brand presence in competitive markets. Skilled in CRM management, B2B communication, and promotional campaign execution. Adept at cross-functional collaboration, team leadership, and market analysis to drive revenue growth and client satisfaction.
Overview
22
22
years of professional experience
Work History
Sales Account Manager
Space Gem
09.2024 - 01.2025
- Five month contract project
- Assisted with distributor transition to Nabis
- Built a CRM system from scratch in Hubspot, consolidating and cleaning sales and marketing data for over 400 retailers and 300 contacts.
- Organized and cleaned email lists for both B2B and B2C communications.
- Created educational and marketing materials and assets to support brand visibility and sales.
- Oversaw and managed all statewide sales operations including setting up payment terms and collection of payment
- Led planning, setup, and on-site presence for the Space Gem booth at Hall of Flowers Santa Rosa in September 2024.
Field / Trade Marketing Manager
Garden Society
12.2019 - 09.2023
- Furloughed September 2023
- Managed 100+ retail accounts across California, acting as a key liaison between sales and marketing to ensure seamless execution of promotions and brand education.
- Created and implemented retail training programs, merchandising strategies, and promotional plans to boost sales and brand visibility.
- Supervised and trained Brand Ambassadors across CA and OH, aligning activities with business KPIs.
- Led the CRM transition to Hubspot, building pipelines and improving data tracking and team visibility.
- Oversaw account inventory, digital menus, and orders while liaising with reps from Jane, Treez, Dutchie, and Weedmaps.
- Directed email campaigns (Klaviyo) and managed social media platforms to drive engagement and conversions.
- Evaluated sales data, consumer trends, and pricing strategies to inform ongoing business development.
- Organized local community events to enhance brand presence and retailer collaboration.
Founder / Event Partner
Madeline Berry Yoga
03.2018 - Current
- Built partnerships with leading cannabis brands (Garden Society, Space Gem, Cann, Kiva, Care by Design, Sonoma Hills Farm) and dispensaries (Solful, Doobie Nights, Jane, SPARC, Plantshop) to co-host wellness-based "Elevated Yoga" events and product activations
- Partner Yoga Teacher for industry retreats/events (Meadowlands, Cannescape, NorCal Women in Cannabis)
- Launched "Wine Country Yoga" in 2020, producing monthly pop-up yoga events at prominent Sonoma and Napa wineries such as Hook & Ladder, B.R. Cohn, Fog Crest, Coppola, and Clos Pegase.
- Teach weekly yoga and Pilates classes at Windsor Fitness Club, fostering consistent client engagement and retention.
- Provide customized private yoga sessions for vacationing guests throughout the Wine Country, enhancing guest experiences and supporting hospitality partners.
Director of Operations
Legacy Fine Art & Productions
06.2003 - 03.2018
- Business Closed March 2018
- Directed national sales operations and maintained high-value client relationships to drive consistent revenue growth.
- Managed CRM data, tracked inventory, handled shipping logistics, and supervised support staff.
- Developed and executed targeted email campaigns and direct marketing for new artwork releases.
- Created and distributed press kits, oversaw national PR, and managed online presence including social media and website content.
- Oversaw promotions and logistics for the Artwork of John Lennon exhibits, the highest attended traveling art exhibit in the U.S.
Education
Bachelor of Arts - Communication Design (Media Arts)
California State University, Chico
Chico, CA06-2003
Skills
- Wholesale Sales & Account Management
- CRM Systems & Data Management (Hubspot)
- CA Cannabis Industry Expertise & Retail Dynamics
- Territory Management & Retail Partner Development
- Strategic Promotions & Sell-Through Execution
- Sales Forecasting & Pipeline Reporting
- Event Planning & Trade Show Execution
- Retail Staff Training & Product Education
- Market Expansion & New Account Acquisition
- Menu Management & POS Platforms (Jane, Dutchie, Treez, Weedmaps)
- Email Marketing & List Management (Klaviyo, Mailchimp, Constant Contact)
- Brand Communication & Cross-Functional Collaboration
Timeline
Sales Account Manager
Space Gem
09.2024 - 01.2025
Field / Trade Marketing Manager
Garden Society
12.2019 - 09.2023
Founder / Event Partner
Madeline Berry Yoga
03.2018 - Current
Director of Operations
Legacy Fine Art & Productions
06.2003 - 03.2018
Bachelor of Arts - Communication Design (Media Arts)
California State University, Chico
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