Madeline W. Tobisch

Leads strategy, development, and optimization of all Product Listing Pages (PLPs) across Macy’s and Bloomingdale’s digital platforms. Partners cross‑functionally with engineering, analytics, site merchandising, UX, UXR, and CX teams to deliver high‑impact customer experiences that improve discovery, relevance, and conversion. Promoted from Senior Product Manager in January of 2024.

Achievements:

• Successfully A/B tested into new optimizations on Search and Browse pages to improve the top-of-funnel customer experience, resulting in $175M+ annualized revenue impact
• Led a sitewide workstream in 2024 to revamp the Macy's hotness signals strategy which amounted to $300M+ in full-funnel annualized revenue impact through improved RPV and conversion metrics
• Developed and scaled a new horizontal filtering and 4-column product grid experience which positively impacted customer satisfaction by reducing friction, measured by improved CSAT scores (2% and 6% lifts for Macy's and Bloomingdale's sites respectively)
• Partnered with Google to launch the first-ever CRS Personalization experiment in the product grid across Macy's and Bloomingdale's which enabled customers to see a more relevant product assortment
• Drove development and successful scaling for key components (search bar, filters, product card) to support dual brand site-wide redesigns in 2022/2023 as well as the Vue.js replatform in 2024
• Achieved three spot bonus awards in recognition of exemplary performance in delivery and team collaboration

Led a cross‑property product portfolio for Dow Jones, building AdTech automation platforms for WSJ, MarketWatch, and Barron’s; launching 0→1 internal efficiency tools that modernized Digital Advertising and Revenue Operations; and creating audience data products that strengthened targeting, insights, and monetization across the business.

Achievements:

• Created global RFP tool that won $20M of incremental digital advertising business by automating lower-budget proposals which enables client partners to focus on white glove service
• Migrated all print pricing from spreadsheets to user-friendly interface that supports ~$180M of annual revenue
• Launched centralized workflow platform that uses rules-based approach to monitor digital delivery, increasing the ratio of delivered to booked revenue and reducing delivery issues
• Managed backend redesign of a campaign analytics platform, increasing data freshness for users by 2x and bringing processing times down 3x. Additionally achieved EMR cluster cost benefits
• Championed data literacy by teaching "Data for Digital Advertising" course to over 200 colleagues globally

Managed team of 9 multimedia planners that supported $50M+ worth of annual advertising revenue. Promoted 3 times within the department from 2015 to 2018.

Achievements:

• Oversaw successful execution of Barrons.com homepage redesign sponsorship
• Leveraged internal technical resources with support from C-Suite stakeholders to start product management work by building out the Hackathon-winning idea of an RFP tool