Madeline Williams
Charleston,SC
Summary
Creative designer with a strong legacy in the floral industry, blending traditional and modern design techniques. Known for a keen eye for color and detail, with a passion for crafting unique, personalized arrangements. Seeking a opportunity in a dynamic, creative environment to apply my skills and passion for design.
Overview
3
3
years of professional experience
Work History
Lead Floral Designer
Belva’s Flower Shop
08.2021 - Current
- TOne on one communications with clients to create installations, designs, and exhibits.
- Full knowledge of color theory and staging.
- Creating large scale floral installations for luxury hotels, weddings, events, funerals, etc. contributing to improved guest satisfaction.
- Event/wedding planning.
- Storefront design and plant care.
- Proficient of color wheel, textiles, and textures.
- Oversaw the procurement of exotic flowers from international suppliers, broadening the variety of designs offered to high-end clients.
- Mentored junior designers, sharing expertise and techniques that led to a more efficient and creative work environment.
- Offered friendly and efficient service to customers, handled challenging situations with ease.
- Increased revenue through upselling services like custom installations or add-on items during client consultations.
- Coordinated seamless delivery logistics with transportation teams to ensure timely arrival of finished arrangements at event venues.
- Participated in industry trade shows and conferences, networking with peers and staying informed on the latest design trends.
- Taught Floral Workshops of groups up to 30 persons.
Sales Associate
Bluegreen Vacations
08.2021 - 03.2022
- Effectively delivered required sales and exceeded targets and quotas.
- Presented Vacation Ownership's Sales Process consistently and accurately.
- Maintained a high level of customer service and quality sales presentations.
- Kept current on sales information and materials.
- Kept current on and support the company's marketing strategies.
- Attended and actively participated in all sales and training meetings.
- Set and reviewed performance goals weekly, monthly and annually.
Education
Cosmetology License -
Aveda
Charlotte, NC09.2020
BA - Film & TV Production, Animation, Interior Design
Savannah College of Art & Design
Atlanta, GA04.2019
Skills
- Artistic Knowledge
- Designing
- Staging
- Event Planning
- Customer Service
- Attention to detail
- Organizational skills
- Vendor Management
Awards
Best of Mount Pleasant, SC, Florist, 2021-2025
Websiteportfolio
www.madelinewilliams.org
Timeline
Lead Floral Designer
Belva’s Flower Shop
08.2021 - Current
Sales Associate
Bluegreen Vacations
08.2021 - 03.2022
Cosmetology License -
Aveda
BA - Film & TV Production, Animation, Interior Design
Savannah College of Art & Design
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