Madeline (Maddy) Trotter
Fort Collins,CO
Summary
Expert Marketing Automation and CRM professional, with web and digital marketing project management experience. Highly skilled communicator and problem solver, able to bring technical and
business stakeholders together to achieve business and revenue goals. Proven track record of successful business system design, implementations, migrations, and integrations. Projects include:
implementing 7 Marketo instances across Veralto's WQ business, implementing and managing Digital Asset Management & Sales Enablement tools, and web/e-commerce launches globally.
Overview
8
8
years of professional experience
Work History
Director, Commercial Operations
Aquatic Informatics (Veralto Company)
Vancouver, British Colombia
09.2023 - 09.2024
- People Management: lead a team of business development representatives, SFDC administrators, and Sales Analysts.
- Support sales analytics needs that help drive critical business decisions, developed SFDC Dashboards and PowerBI Dashboards to automate metrics.
- Oversee administration and design of business applications and architecture: Salesforce CRM, Marketing Automation, Sales Enablement Tools, DocuSign, and other integrations with SFDC.
- Developed and implemented strategies to improve operational processes and organizational efficiency.
- Grew Sales Pipeline by +4.25M in the funnel in 6 months, leading to $500K in sales (long sales cycle).
Marketing Technology Manager
Hach (Veralto Company)
Loveland, CO
06.2021 - 09.2023
- Lead and develop a team of individual contributors responsible for the design and implementation of Marketing Technology solutions.
- Oversee the administration and architecture of entire marketing technology stack including Marketing Automation, Salesforce Leads Process, Sales Enablement
Tools, and third-party integrations with web, eCommerce, Webinar, Lead Transfer, Video, and other Marketing Technology tools. - Continually evaluate external capabilities/products that could compliment & rapidly accelerate our digital customer, account management and product
experiences. - Consult with marketing teams to understand current digital marketing strategies, to optimize existing strategies, and engage in developing new strategies and potential solutions.
- Manage complex marketing technology solution projects, work with business stakeholders, vendors, and marketers to deliver project on time and in line with
requirements. - Budget and vendor management.
Marketing Technology Project Manager
Hach (Veralto Company)
Loveland, CO
05.2019 - 06.2021
- Marketo Administrator for 6 Marketo instances, with SFDC integration and other Web APIs
- Consult with operating company marketing teams to understand current Digital Marketing strategies and engage in developing new strategies and potential
solutions. - Implement system solutions, including Marketing Automation, Content Marketing, Translation Management, Customer Relationship Management, Web, and eCommerce systems.
- Maintain detailed action plans to launch new Digital Marketing solutions on time.
- Conduct testing and oversee user acceptance testing to ensure the systems implemented achieve the business objective.
- Lead user acceptance testing while correcting any issues that arise.
- Deliver documentation to end users on the use of the new tools.
- Develop and follow change management processes to reduce risk when introducing new solutions in the production environment.
- Manage the tools in the marketing technology stack, monitoring, and troubleshooting production issues.
- Relationship management with internal technology users and vendors
- Research emerging technologies for viability and future implementations
Business Systems Analyst
Hach (Veralto Company)
Loveland, CO
08.2016 - 05.2019
- Develop and implement Marketo, with SFDC integration and leads process, across all Water Quality Danaher sister companies (op-cos)
- Maintained detailed action plans to launch Marketing Automation for op-cos on time
- Evaluate business processes and offer solution for Marketing Automation & CRM
- Lead trainings for lead qualifiers on leads process & how to use CRM tools
- Support system malfunctions & enhancements for Marketo, SFDC, Kapost, and other systems
- Develop standard work for email marketing and lead generation
- Web Project Manager for launching a lead generation site in China
- Experience in assisting web project managers with e-commerce requirements
Education
Bachelor of Science - Business Administration
Colorado State University
Fort Collins, CO05-2016
Skills
- Project Management
- Vendor Management
- Budget Management
- Salesforce Administration
- Marketing Automation (Marketo)
- Change Management
- Building Teams
- Strategic Planning
- Cross-functional team leadership
References
References available upon request.
Timeline
Director, Commercial Operations
Aquatic Informatics (Veralto Company)
09.2023 - 09.2024
Marketing Technology Manager
Hach (Veralto Company)
06.2021 - 09.2023
Marketing Technology Project Manager
Hach (Veralto Company)
05.2019 - 06.2021
Business Systems Analyst
Hach (Veralto Company)
08.2016 - 05.2019
Bachelor of Science - Business Administration
Colorado State University
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