MADELLE TABUNDA
New York,NY
Summary
A dedicated professional with a passion for utilizing multimedia storytelling to create meaningful connections between people and products.
Overview
4
4
years of professional experience
Work History
Social Media Manager
Serhant. | Sell It
06.2023 - Current
- Created H1-H2 Social Media Strategies that increased overall organic social engagement rate by 420%, organic social reach by 275% MoM, and follower growth by 63% in 12 months
- Increased organic social lead generation for our high-ticket product by 278% compared to last year
- Led organic social strategy and execution of our company re-brand focused on reaching new target audiences, and included whisper campaigns and influencer collaborations, accumulating over 1.2M organic impressions in 3 weeks
- Design and produce branded static and video assets monthly with the support of an external creative team video producers and designers
- Successfully capitalize on social trends to support marketing initiatives on a timely basis
Social Media Analyst
Eversana Intouch
04.2022 - 06.2023
- Developed and Executed paid and earned branded/unbranded social marketing campaigns with 5 to 6 figure budgets for both consumer and HCP audiences. This included handling content planning/strategy, creative development, asset QAs to campaign reporting for over 20 products spanned across 8 clients
- Utilized social listening tools such as Sprinklr, Meta Ad Library, and UGC to consolidate real-time consumer insights and draw social strategy recommendations within overarching omnichannel strategy, including global competitive audit spanning from 3 continents, 7 countries, and 4 languages
- Became a point-of-contact for any client-facing inquiry including social analytics reporting, social listening, social media updates
Social Marketing and Publicity Coordinator
Magnolia Pictures
06.2021 - 04.2022
- Edited videos, designed new static assets, wrote copy, and managed editorial calendar for over 12 social media campaigns across various platforms to promote upcoming releases
- Located, procured, and managed approved internal and external video and assets from archival library of 500+ titles to promote on SVOD platforms
- Executed research on grassroots and potential target influencers for each film campaign
- Oversaw professional social media messaging through content development, follower engagement, social listening, trend analysis and by leveraging competitor research
- Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting on social media platforms, specifically trailer and campaign launches
Social/Digital Media Coordinator
Damon Runyon Cancer Research Foundation
09.2020 - 06.2021
- Took charge of day-to-day social/digital content creation and execution of shortform deliverables for social platforms totaling over 10,000 followers (Facebook, LinkedIn, Instagram, Twitter, YouTube)
- Produced web-landing pages for latest news, features and funded breakthroughs weekly, as well as ensuring best and latest asset is acquired and used
- Planned and executed social media campaigns in the likes of spotlight interviews, career highlights, and feel-good stories that converted to a 1.3% rise in engagement and reach
- Produced email marketing assets such as banners, events graphics and copy
Education
Bachelor of Arts - Media Studies
Hunter College
New York, NY05.2020
Skills
- Proficient in Organization and Office Operations Software such as: Microsoft Suite, Slack, ClickUp, Asana, Monday, MailChimp, G Suite, Drupal, and WordPress
- Well-versed in social media scheduling/analytics reporting tools such as Sprout Social, Later, Viista Social, Sprinklr Brandwatch
- Experienced in Adobe Creative Suite such as: Premiere Pro, Photoshop, Lightroom, InDesign, After Effects, and Illustrator
- Skilled in filming with DSLRs, Mirrorless, and Handheld camcorders
- Working knowledge of HTML, CSS, Python, and JAVA code languages
- Fluent in speaking English, Tagalog, and Visayan
Certifications
- UDemy UX Fundamentals: Practical Usability for Product Design | 03/2023
- Meta Digital Marketing Associate Certification | 04/2023
Timeline
Social Media Manager
Serhant. | Sell It
06.2023 - Current
Social Media Analyst
Eversana Intouch
04.2022 - 06.2023
Social Marketing and Publicity Coordinator
Magnolia Pictures
06.2021 - 04.2022
Social/Digital Media Coordinator
Damon Runyon Cancer Research Foundation
09.2020 - 06.2021
Bachelor of Arts - Media Studies
Hunter College
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