Summary
Overview
Work History
Education
Skills
Timeline
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Madelyn Frisenda

Nashville,TN

Summary

Senior Account Executive with over 4 years of experience in digital marketing and project management, adept at developing and executing multi-channel marketing campaigns for automotive dealerships. Skilled in managing budgets, enhancing client relationships, and overseeing the completion of various media projects to meet strict deadlines. Proven ability to streamline workflows, significantly improving productivity and meeting client expectations with precision and legality.

Overview

4
4
years of professional experience

Work History

Account Executive

IHeart Media Corporate
08.2024 - Current
  • Meet with clients in market and nationally
  • Identify and develop new business opportunities while maintaining a pipeline of sales prospects in Salesforce
  • Foster and nurture relationships with existing clients
  • Identify new opportunities and develop persuasive proposals to meet each client/agencies evolving needs
  • Collaborate with internal partners to drive revenue and meet/exceed established sales targets
  • Create effective marketing campaigns
  • Deliver compelling sales presentations
  • Maintain productive client communication to ensure satisfaction
  • Monitor competition to continually prospect new account leads
  • Follow all station procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts, and competitive analysis

Project Manager

Omni Advertising
03.2022 - 07.2024
  • Assist in developing multi-channel marketing campaigns for 20+ automotive dealerships.
  • Manage and update dealership budgets, Digital budgets, status reports, and strategy with internal departments and executive staff to optimize performance.
  • Create and manage to completion the workflow of jobs for broadcast, radio, print, video, and digital assets.
  • Review deliverables to ensure objectives, legality, client expectations, and brand guidelines are met.
  • File compliance with manufacturers and act as a liaison for co-op.
  • Summarized internal and external meetings and annotated action items based on campaigns and strategies discussed.
  • Managed and developed client relationships and 3rd party vendors.

Account Coordinator

Bake More Pies
11.2020 - 03.2022
  • Provided support with administrative and operational functions of digital marketing clients such as content development, technical SEO optimizations, Google My Business postings, client inventory tracking, incentive preparation, and deployment.
  • Coordinate graphic design with artists for timely execution of client deliverables.
  • Created monthly client dealership incentives and deliverables for 20+ dealerships in accordance with compliance brand guidelines and local laws.
  • Communicate and track the progress of monthly initiatives to internal and external stakeholders.
  • Streamlined team workflows, enhancing productivity by 20% through effective leadership.

Education

Bachelor of Arts - Journalism And Mass Communication

University of South Florida
Tampa, FL
12-2020

Skills

  • Client Relationship Building
  • Account Management
  • Relationship building and management
  • Pipeline Management
  • Written and verbal communication
  • Research and Data Analysis
  • Vendor Management
  • Market development
  • Marketing strategy implementation
  • Digital Products: CTV, Google, SEM/SEO/SBD

Timeline

Account Executive

IHeart Media Corporate
08.2024 - Current

Project Manager

Omni Advertising
03.2022 - 07.2024

Account Coordinator

Bake More Pies
11.2020 - 03.2022

Bachelor of Arts - Journalism And Mass Communication

University of South Florida

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Madelyn Frisenda