MADELYNNE LILIEN

Plan and execute field marketing initiatives and events to promote awareness and trial of Red Bull Energy Drink. Educate thousands of San Diego consumers on the functionality of the beverage, providing comprehensive product knowledge. Report and collected consumer insights to support market research. Execute audits for On and Off-Premise initiatives to identify and maximize Red Bull's opportunities

• Ran chapter and executive board meetings weekly.
• Managed crisis situations effectively while minimizing disruption to daily operations.
• Prepared annual budget forecasts and monitored spending to meet organizational objectives.
• Established a welcoming culture and made sure all inner-working responsibilities were met by setting clear expectations and delegating tasks among directed positions.

Led the development and implementation of the organization’s recruitment strategy, including social media marketing and paid advertising. Analyzed and reported on the performance of the chapter, representing the organization at the 2024 Alpha Phi Leadership Conference. Used data-driven insights to optimize and improve recruitment strategy for UCSD’s largest recruitment to date.

• Had cross-functional teams in the development of innovative membership programs, driving increased participation rates.
• Drove revenue generation through sponsorship sales and strategic partnership agreements for various programs and initiatives.
• Championed diversity and inclusion efforts within the organization''s membership base by identifying barriers to entry and creating solutions that foster equity.

As a representative of the university, I increased UCSD brand awareness. Attended 3 practices and 2 games a week. I maintained positive relationships with other organizations to further the UCSD brand.