Summary
Overview
Work History
Education
Skills
Certification
Websites
Languages
Affiliations
Timeline
Generic
Madhuri Vasantada

Madhuri Vasantada

Dublin,USA

Summary

Dynamic Business Analyst with a proven track record at Ford Motor Company and Valeo, excelling in project management, data analysis, and process improvement.

  • Led a successful JIRA migration, improving task completion times by 40%, and streamlining project tracking across teams.
  • Skilled in stakeholder engagement, fostering collaboration between technical and business teams to align goals, and deliver results.
  • Expert in usability testing, driving enhancements to user experience, and workflow optimization.
  • Proven ability to manage complex projects, balancing competing priorities, and ensuring on-time, on-budget delivery.
  • Strong analytical and critical thinking skills, enabling data-driven decision-making, and innovative problem-solving.
  • Recognized as a decisive leader and a collaborative team player, building high-performing, productive teams.
  • Passionate about process improvement and continuous learning, consistently identifying opportunities to drive operational excellence.
  • Committed to leveraging expertise in business analysis and project management to deliver value in dynamic, challenging environments.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Business Analyst

FORD MOTOR COMPANY
08.2024 - 04.2025

Power Apps to JIRA Migration Project:

  • Conducted stakeholder interviews with project managers, Engineers, Analysts and to understand pain points and limitations of the existing Power Apps setup.
  • Mapped current workflows and documented user journeys in Power Apps to identify inefficiencies, friction points, and UI limitations.
  • Defined user personas and roles to ensure the JIRA transition supported the needs of different users—from team leads to end users.
  • Created interactive wireframes for custom JIRA dashboards and workflows using Figma, with a focus on usability, clarity, and accessibility.
  • Facilitated workshops with cross-functional teams to co-create agile-friendly workflows and sprint planning processes in JIRA.
  • Implemented UI/UX best practices such as intuitive labeling, drag-and-drop ticket prioritization, and visual indicators for ticket status.
  • Developed custom JIRA boards, issue types, and templates tailored for design, development, and QA collaboration.
  • Ran usability tests and A/B comparisons between Power Apps and JIRA interfaces, leading to a 40% improvement in task completion times.
  • Trained 60+ team members through hands-on onboarding sessions and created a JIRA usage guide with visual references and best practices.
  • Achieved a 55% reduction in manual task tracking errors and improved sprint planning visibility and cross-team communication within the first quarter post-migration.

Ford Pro Redesign Project:

  • Collaborated with cross-functional teams to gather and document business and user requirements for Ford Pro’s fleet management platform.
  • Conducted user journey mapping to identify experience gaps across driver, technician, and fleet manager personas.
  • Prioritized product features based on business impact, user feedback, and feasibility for web and mobile interfaces.
  • Analyzed and vehicle health data to define dashboard requirements and reporting logic.
  • Supported UX validation by coordinating wireframe reviews, usability testing sessions, and feedback synthesis.
  • Worked closely with product, engineering, and design teams to make sure everyone stayed aligned on business goals during the design and development process.
  • Proposed process optimizations for service scheduling and remote diagnostics workflows.
  • Authored detailed user stories and acceptance criteria within an Agile environment.
  • Defined a clear information architecture based on user interviews, identifying key features needed by fleet managers, technicians, and drivers.
  • Created and shared low-fidelity wireframes with stakeholders to visually communicate the proposed application layout and functionality.

Program Lead & Business Analyst

VALEO
10.2019 - 04.2024

Redbox Tracing System

  • Collected and documented business requirements from cross-functional teams including production, quality, and engineering for an issue tracking solution.
  • Analyzed current manual tracking methods and inspection workflows to identify data gaps and process inefficiencies.
  • Developed functional specifications for the Redbox system to support real-time logging of good vs. bad parts.
  • Incorporated 5Why root cause methodology and DFMEA principles to enhance failure tracking and risk assessment.
  • Worked closely with quality and design teams to map Redbox entries to DFMEA outputs for defect traceability and preventive planning.
  • Created structured workflows for capturing part status, root causes, defect classifications, and escalation paths.
  • Partnered with data and BI teams to design dashboards for defect trends, risk prioritization, and recurring issue monitoring.
  • Defined user roles and access levels to ensure data integrity and controlled visibility across departments.
  • Supported system testing and rollout across multiple shop floor teams, ensuring smooth integration into daily operations.
  • Resulted in a 70% reduction in logging errors, a 50% improvement in root cause documentation, and faster defect resolution cycles by 30%.

CAP 50 – Net Zero Carbon Emissions Initiative

  • Led the execution of Valeo’s CAP 50 decarbonization roadmap, driving initiatives to achieve carbon neutrality across Scope 1, 2, and 3 emissions by 2050
  • Collaborate with cross-functional teams (R&D, Operations, Energy, Procurement, HR, Compliance) to elicit sustainability-related business needs and carbon-reduction opportunities.
  • Facilitate workshops with plant managers, environmental officers, and suppliers to identify local and global decarbonization levers.
  • Identify optimization points in energy consumption, logistics, and waste management to align with CAP 50 levers.
  • Define and track KPIs related to: GHG emission reductions (per scope), renewable energy usage, waste reduction, and circularity metrics.
  • Help evaluate eco-design and circular economy strategies to reduce product environmental impact.
  • Work with suppliers to ensure their sustainability efforts align with Valeo’s targets.

JRMS Portal management and KPI resource tracking.

  • Managed the JRMS portal to ensure smooth operation, timely updates, and user support.
  • Tracked and reported key performance indicators (KPIs) for resource allocation and project progress.
  • Coordinated with cross-functional teams to gather data, and maintain accurate resource tracking.
  • Developed dashboards and reports to provide real-time insights into project performance.
  • Monitored project milestones and deadlines to ensure timely delivery and goal achievement.
  • Facilitated communication between stakeholders to resolve issues and optimize resource utilization.

Program Lead / Project Lead

FORD MOTOR COMPANY
01.2014 - 10.2019

Full vehicle Integration Project lead for V-CAR (Ford transit)

  • Led the full vehicle crash simulation program for the V-CAR platform, managing frontal, side, rear, and rollover analysis using LS-DYNA and PAM-CRASH.
  • Implemented Agile project management practices, running sprint-based crash validation cycles and prioritizing simulation tasks in coordination with safety, CAE, and design teams.
  • Defined crash simulation roadmaps in alignment with FMVSS, Euro NCAP, and IIHS safety requirements, ensuring global regulatory compliance.
  • Coordinated cross-domain integration of occupant safety systems (airbags, seatbelts, crumple zones) into full vehicle digital models for pre-certification evaluations.
  • Spearheaded defect tracking and resolution using JIRA and Confluence to ensure iterative feedback loops between design, testing, and simulation teams.
  • Facilitated Design of Experiments (DoE) and sensitivity studies to optimize structural stiffness and energy absorption characteristics.
  • Led validation efforts through correlation with physical crash test results, improving digital accuracy and reducing reliance on expensive physical prototypes.
  • Mentored junior engineers and analysts, enforcing best practices in meshing, boundary condition setup, and solver parameter tuning.
  • Delivered project milestones on time with a 25% reduction in simulation cycle time and 15% improvement in crash test prediction accuracy.
  • Reported directly to senior engineering leadership, providing data-driven insights and project dashboards for milestone reviews and executive briefings.

BIW Debugging and Sign-off

  • Led a team of 30+ engineers to resolve Body-in-White (BIW) issues and achieve final sign-off for vehicle programs.
  • Coordinated cross-functional efforts across design, manufacturing, and validation to ensure BIW quality and compliance.
  • Managed root cause analysis and implemented corrective actions to fix part and assembly defects.
  • Collaborated with suppliers and manufacturing teams to address tooling and process challenges.
  • Oversaw defect tracking, status meetings, and progress reporting to ensure timely issue resolution.
  • Ensured all BIW components met design and safety standards before production release.
  • Reduced late-stage design changes and improved issue closure rates through effective team management.
  • Maintained clear communication with stakeholders to align on project goals and deliverables.

Education

Masters: PGPM -

Great Lakes Institute of Management
Chennai, INDIA
03-2019

B.E Mechanical -

Andhra University
Vishakhpatnam, INDIA
04-2014

Skills

  • Project management
  • Process improvement
  • Resource management
  • Root cause analysis
  • Cost optimization and operational efficiency
  • KPI design and monitoring
  • Data migration and cleansing
  • Reporting automation and compliance tracking
  • Business requirement gathering
  • Usability testing
  • Stakeholder engagement
  • Agile methodology
  • Process optimization
  • JIRA management
  • Wireframing
  • KPI tracking
  • Change management
  • Industry knowledge
  • Business process improvement
  • Product management
  • Market research
  • SQL
  • User acceptance testing
  • Pivot tables

Certification

UI/UX Certified, IIT-Madras Incubated company (GUVI), 2024

Languages

English
Professional
Hindi
Full Professional
Telugu
Native/ Bilingual
Tamil
Professional

Affiliations

  • First Prize Winner in multiple regional and national Art Exhibitions, recognized for creativity and design excellence.
  • Quality Excellence Award at Ford Motor Company for delivering high-quality, full-vehicle UI/UX solutions and exceeding project deliverable standards.
  • Special Recognition for successfully leading the PowerApps to Jira Migration Project, streamlining project management workflows and enabling cross-functional collaboration.
  • Appreciation for TGW (Things Gone Wrong) Documentation at Valeo, improving visibility and resolution time for critical issues.
  • Recognized as Red Box Traceability Lead at Valeo, driving the development of a real-time monitoring solution for part quality assurance

Timeline

Business Analyst

FORD MOTOR COMPANY
08.2024 - 04.2025

Program Lead & Business Analyst

VALEO
10.2019 - 04.2024

Program Lead / Project Lead

FORD MOTOR COMPANY
01.2014 - 10.2019

Masters: PGPM -

Great Lakes Institute of Management

B.E Mechanical -

Andhra University
Madhuri Vasantada