Madison Federici
Los Angeles,CA
Summary
A dynamic and results-driven project manager with over 8 years of experience spanning strategic marketing, consumer relations, and community leadership within the healthcare sector. Proficient in leveraging technology to solve healthcare challenges, fostering inclusive environments, and leading teams to deliver exceptional results in fast-paced settings. Maintaining a versatile career spanning from high-growth startups to world-wide corporations, looking to disrupt traditional health care paradigms while cultivating authentic brand connections.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Marketing Specialist, Community & Ambassador
Found
11.2023 - 02.2024
- Spearheaded operational excellence within the Ambassador pipeline, resulting in notable achievements such as 26% increase in total ambassador enrollment, an 83% rise in overall ambassador engagement, and a +200% surge in unique ambassador opportunities, derived from over 100 prospective calls within a concise two-month timeframe.
- Managed company community spaces, adeptly synthesizing trends, sentiment, and engagement data into actionable insights for product development, content creation, marketing, and other cross-functional teams.
- Prominent member-facing community leader, actively engaging with community members on internal/external platforms, conducting interviews, and participating in events to foster robust community interaction and engagement.
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Boosted lead generation through creation of engaging content for social media platforms.
- Streamlined operations by communicating efficiently with clients, keeping meticulous records, budget management, monitoring conversion rates, and XFN collaboration.
- Cultivated loyal consumer base by consistently delivering high-quality content/talent, input, and creative solutions that aligned with brand values.
Innovation Manager, Behavioral Health
Found
11.2022 - 11.2023
- Efficiently managed team of 40+ health coaches, ensuring +90% 24-hour SLA and CSAT of +80%, complemented by qualitative metrics such as quotations, and constructive feedback.
- Cultivated individual and collective creativity within structured frameworks to identify and execute innovative needs.
- Established streamlined processes and protocols for ideation, prototyping, and production. While strategically aligning with organizational risk tolerance and OKRs.
- Orchestrated workshops, ideation sessions, and practical applications of agile frameworks and related methodologies (MX, UX, CX) to drive effective outcomes.
- Collaborated with healthcare providers to create integrated care plans for clients with chronic conditions.
- Utilized motivational interviewing (MI) techniques to identify client barriers and facilitate behavior change.
- Improved company-wide communication regarding upcoming innovations, fostering culture of continuous improvement.
Media Manager, Behavioral Health
Found
12.2021 - 11.2022
- Managed Behavioral Health team of certified health coaches (120+), 7 direct reports consisting of media-focused talents.
- Implemented and upheld KPIs and best practices, resulting in 15% increase in customer satisfaction and improved ROI compared to previous quarters.
- Developed robust referral pipeline, enhancing customer satisfaction and ROI.
- Initiated onboarding and mentorship program for 90+ coaches within 2 weeks, driving improvements in customer satisfaction and ROI.
- Elevated job satisfaction among coaches by +81% through dynamic coaching approach.
- Developed strong company culture focused on employee engagement, collaboration, and continuous learning opportunities.
- Oversee content creation, strategy, and execution for articles and various media formats for marketing teams (Performance, Organic, Social, and Paid).
Health & Wellness Coach
Found
03.2021 - 12.2021
- Delivered comprehensive virtual health coaching to community members, achieving/upholding: +96% 24-hour SLA, CSAT of +89%.
- XFN collaboration with clinical providers, support, operations, and L&D teams to enhance MX.
- Regularly engaged with client base, peers, and hiring staff to promote safe and inclusive workspaces through DEI initiatives.
- Developed individualized weight care plans for 1k+ members, driving increased program adherence and adjustments as needed.
- Developed, implemented, and monitored individual health education & development blocks to boost engagement rates and outcomes with clientele.
- Relayed triage information and facilitated communication between provider and necessary teams (HIPAA compliant).
Social & Community Ambassador
Nike
09.2018 - 08.2020
- Partnered with 60+ organizations to create positive impacts within communities around North America.
- Foster relationships w/ academic leaders to increase student participation in physical activity, through quality coaching.
- Spearheaded environmental initiatives including after-school programs, special Olympic events, and park clean-up days that promoted sustainable living practices among residents.
- Coordinated logistics for large-scale events such as health fairs or neighborhood cleanups, resulting in well-executed projects with high levels of satisfaction among attendees.
- Improved program effectiveness by conducting thorough needs assessments and integrating feedback from participants.
Athlete Sales Associate
Nike
09.2018 - 08.2020
- Handled merchandise returns and exchanges efficiently, maintaining positive relationships with customers during potentially challenging interactions.
- Used in-store system to locate inventory and place special orders for customers.
- Stayed informed on industry trends and new products, enabling effective communication with customers about cutting-edge athletic gear.
- Executed brand connections with customers to promote products and meet brand sales goals.
- Communicated merchandise needs, pricing concerns, and operations problems to management for problem resolution.
- Effectively communicated our commitment towards sustainability/CSR initiatives which helped in building strong relationships with local communities.
Support Specialist, Information Technology
Self employed
01.2008 - 08.2020
- Provided personalized 1:1 tech support encompassing tutoring, troubleshooting, and installation services.
- Assisted in setup of personal accounts on social media platforms, website creation, account management, and resolution of technical issues, whether personal or work-related.
- Monitored systems in operation and quickly troubleshot errors.
- Diagnosed and troubleshot hardware, software, and network issues.
- Responded to support requests from end-users and patiently walked individuals through basic troubleshooting tasks.
- Conducted media training for individual clients and small businesses.
Campus Coordinator
La Sierra University
07.2016 - 06.2018
- Orchestrated campus visits, adeptly managing scheduling conflicts and customizing agendas to suit individual preferences
- Delivered tailored tours, addressed inquiries, and facilitated meetings with faculty staff.
- Promoted mission, vision, and culture of the school to prospective students to increase enrollment.
- Prioritized accessibility measures within facilities projects ensuring equal access for all students.
- Improved student retention rates by providing support services, resources, and mentorship.
- Maintained detailed records of all campus visits to inform future improvements in program offerings.
- Facilitated communication between administration, faculty, staff, students, parents, alumni, and donors ensuring transparency in all aspects of the institution's operations.
Education
Master's degree - Kinesiology
California Baptist University
Riverside08.2021
Bachelor of Applied Science (B.A.Sc.) - Health & Exercise Science
La Sierra University
Riverside06.2018
Skills
- Health Sciences
- Applied Kinesiology
- IBM SPSS
- Clinical Operations
- Business Analytics (Google and Amplitude)
- Channel Engagement
- CRM Management
- Marketing & Operations Strategy
- Agile & Traditional Methodology
- Lead Generation
- Risk Analysis and Management
- Brand Management
Websites
Certification
- Conflict Resolution and Leadership, La Sierra University, 06/2016
- (PHRP) Protecting Human Subject Research Participants, Office of Extramural Research - The National Institutes of Health, 11/2020
- Social-Behavioral-Educational Researchers, CITI Program, 11/2020
- Inclusion, Diversity, Equity and Access Essentials, University of North Texas, 03/2023
- Project Management Certification, Google, 02/2024
- Amplitude Analytics, Amplitude, 01/2024
Timeline
Marketing Specialist, Community & Ambassador
Found
11.2023 - 02.2024
Innovation Manager, Behavioral Health
Found
11.2022 - 11.2023
Media Manager, Behavioral Health
Found
12.2021 - 11.2022
Health & Wellness Coach
Found
03.2021 - 12.2021
Social & Community Ambassador
Nike
09.2018 - 08.2020
Athlete Sales Associate
Nike
09.2018 - 08.2020
Campus Coordinator
La Sierra University
07.2016 - 06.2018
Support Specialist, Information Technology
Self employed
01.2008 - 08.2020
Master's degree - Kinesiology
California Baptist University
Bachelor of Applied Science (B.A.Sc.) - Health & Exercise Science
La Sierra University
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