Madilyn Standeford
Lubbock
Summary
Energetic and creative individual with knack for innovative thinking and problem-solving. Possesses solid foundation in social media management and content creation, coupled with proficiency in SEO and data analytics. Anticipates driving impactful marketing campaigns that enhance brand visibility and engagement.
Overview
2
2
years of professional experience
Work History
Digital Marketing Assistant
Women’s Apparel Ecommerce Brand
Long Island, NY
06.2024 - 01.2026
- Supported execution of digital marketing strategy for a Shopify based women’s apparel brand
- Assisted with Shopify storefront optimization including product pages, collections, and landing pages
- Conducted keyword research and contributed to on page SEO for product descriptions and site structure
- Helped plan and manage email and SMS campaigns for promotions, launches, abandoned carts, and retention flows using Klaviyo
- Monitored Shopify analytics and key performance indicators related to traffic, conversion, and repeat purchases
- Assisted with audience segmentation and personalized messaging to improve engagement and revenue
- Coordinated with designers, photographers, and leadership to support campaigns and product launches
- Supported customer review generation and reputation management across Shopify and social platforms
Sales and Outreach Intern
Retail Marketing Team
Remote
01.2024 - 05.2024
- Assisted with direct outreach campaigns through social platforms and email
- Supported promotional efforts for seasonal launches and sales
- Helped analyze engagement data and customer feedback to guide marketing decisions
Education
Bachelor of Business Administration - Business Management
Texas Tech University
Lubbock, Texas05.2027
Skills
- Shopify Marketing
- Ecommerce Sales Funnels
- Conversion Optimization
- SEO and Keyword Research
- Email and SMS Marketing
- Content Strategy
- Customer Retention
- Analytics Awareness
- Professional Written Communication
LEADERSHIP EXPERIENCE
- Marketing Project Lead
- Student Run Retail Initiative, Texas Tech University
- August 2024 – Present
- - Led a small team in planning and executing simulated ecommerce marketing campaigns
- - Coordinated timelines, deliverables, and communication across team members
- - Presented performance insights and recommendations based on campaign results
- Operations and Communications Coordinator
- Community Organization, Lubbock, Texas
- January 2023 – May 2024
- - Coordinated internal communication and scheduling for team initiatives
- - Assisted with organizing events, promotions, and outreach efforts
- - Supported leadership with documentation, planning, and execution of projects
Languages
English
Native or Bilingual
Spanish
Full Professional
Timeline
Digital Marketing Assistant
Women’s Apparel Ecommerce Brand
06.2024 - 01.2026
Sales and Outreach Intern
Retail Marketing Team
01.2024 - 05.2024
Bachelor of Business Administration - Business Management
Texas Tech University