Madisen Shepherd
Seattle
Summary
Results-driven professional with a strong background in account management and sales strategy. Expertise in customer acquisition and performance optimization to drive growth. Focused on utilizing data insights to achieve significant sales results while ensuring high levels of customer satisfaction.
Overview
11
11
years of professional experience
2
2
Certifications
Work History
Account Manager
Mark Ryan Winery
Seattle
02.2022 - Current
- Manages and expands 122-account territory across North Seattle and Olympic Peninsula.
- Prospects and develops new on- and off-premise accounts to increase market share.
- Achieves quarterly sales goals ranging from $165K to $290K consistently.
- Analyzes territory performance to identify growth opportunities and optimize strategies.
- Tracks and reports quarterly and annual performance metrics using Google and Microsoft platforms.
Events and Sales Manager
Airfield Estates Winery
Woodinville
06.2021 - 02.2022
- Directed operations of highest-revenue tasting room with annual sales exceeding $1M.
- Increased sales by 20% within eight months, achieving first $10K sales day.
- Recruited and trained team of 12 employees, managing schedules effectively.
- Oversaw merchandising, inventory management, point-of-sale systems, and e-commerce performance.
- Planned and executed wine club events and public gatherings for 70 to over 100 attendees.
Tasting Room Associate
DeLille Cellars
Woodinville
06.2019 - 06.2021
- Conducted guided tastings and brand education in high-volume tasting room.
- Surpassed daily sales goals between $2K and $2.5K consistently.
- Achieved individual sales totaling $5K in one day.
- Promoted wine club memberships to enhance customer retention.
Resident Assistant
Central Washington University
Ellensburg
08.2018 - 05.2020
- Promoted to Residence Hall Manager, overseeing six RAs for 102-bed dorm.
- Scheduled weekly staff meetings, evaluated RA performance, and provided coaching.
Sales Associate
Seattle Sun Tan
Issaquah
06.2015 - 08.2018
- Set weekly Smart Goals to enhance team productivity.
- Generated staffing schedules to optimize workforce management.
- Ordered products and submitted inventory adjustments for efficient stock management.
- Collaborated with store manager to lead staff meetings as Manager in Training.
- Developed strong customer relationships to drive brand loyalty.
- Promoted memberships and services through effective sales techniques.
- Surpassed sales goals consistently by employing strategic selling methods.
Marketing Assistant
McChaon Medical Evaluations
Seattle
06.2016 - 06.2018
- Compiled confidential medical records for physician reviewers to facilitate accurate evaluations.
- Assisted VP of Operations in preparing and staffing three trade shows, distributing promotional materials.
- Engaged with clients to gather insights on customer satisfaction, promptly resolving issues to enhance brand image.
Education
Bachelor of Arts - Law And Justice
Central Washington University
Ellensburg, WA06-2020
Skills
- Account management
- Sales strategy
- Market analysis
- Performance tracking
- CRM software
- Customer acquisition
- Territory development
- Event planning
- Relationship building
- Brand management
- New account creation
- Sales analysis
- Cold calling
- Sales negotiations
Certification
WSET - Level 1
Timeline
Account Manager
Mark Ryan Winery
02.2022 - Current
Events and Sales Manager
Airfield Estates Winery
06.2021 - 02.2022
Tasting Room Associate
DeLille Cellars
06.2019 - 06.2021
Resident Assistant
Central Washington University
08.2018 - 05.2020
Marketing Assistant
McChaon Medical Evaluations
06.2016 - 06.2018
Sales Associate
Seattle Sun Tan
06.2015 - 08.2018
Bachelor of Arts - Law And Justice
Central Washington University