Madison Anaya

Activation of new Marketing Campaigns

• Built landing pages, including integrating technology systems and platforms
• Aligned marketing work with best practices for SEO and email deliverability
• Supported the Marketing Director in translating large acquisition & growth goals into tangible marketing and sales communication plans
• Built out tasks and deadlines in project management tool, Asana
• Helped identify marketing trends and key opportunities for innovation

Ongoing project management for website and email

• Managed and serve as key support for website and email marketing platforms
• Managed monthly communications cycles for newsletters and events
• Supported bulk email creation and planning
• Developed systems for email list segmentation
• Collected and organize marketing support materials (video testimonials, social content, images) for marketing use
• Tracked and report on marketing data
• Supported with Canva designs (headers, PDFs, etc.)
• Ownership of tasks, strategy, and opportunities in the realms of website and email communications.
• Supported the Marketing Director in translating large acquisition & growth goals into tangible marketing and sales communication plans.
• Built out reliable and realistic project plans in Asana to support overall communications and marketing priorities.
• Managed monthly communications cycles and assets for newsletters and events.
• Tracked and report on marketing data to guide future decision-making.
• Developed visually engaging marketing materials to support product launches and promotions.
• Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
• Analyzed competitive landscape to inform positioning strategies for new products or services.
• Managed workflow between staff, coordinating documents and creative material distribution.
• Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.

• Continuously assessed community goals and objectives, making data-driven decisions to align strategies with overall organizational priorities.
• Organized regular community events, fostering a sense of belonging among members and promoting networking opportunities.
• Managed social media channels effectively for improved brand visibility and increased audience interaction.
• Coordinated volunteer efforts, ensuring efficient use of resources and maximum impact on community.
• Evaluated feedback from participants after each event or initiative, using insights gained to implement improvements in future endeavors.
• Enhanced community engagement by organizing and executing various events and initiatives.
• Developed new partnerships with local businesses, resulting in mutually beneficial collaborations.

• Managed multiple social media platforms, ensuring a consistent brand voice and message.
• Developed marketing content such as blogs, promotional materials, and advertisements for social media.
• Designed and implemented social media strategies to align with business goals.
• Increased brand awareness by developing and implementing effective social media strategies.
• Collaborated with team members to develop creative campaigns for social media platforms.
• Streamlined content creation processes, improving efficiency while maintaining quality standards.
• Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
• Planned, designed, and scheduled phases for large projects.
• Managed multiple priorities effectively under tight deadlines while remaining detail-oriented throughout each task.
• Researched topics and events to support supervisor's work agenda and projects.
• Organized and managed team tasks using Trello and Asana.
• Assisted with day-to-day operations, working efficiently and productively with all team members.
• Enhanced user experience through responsive web design and efficient site navigation.

Worked brands such as:

• Aerie
• Allbirds
• Petal & Pup
• ThirdLove
• Cymbiotika
• Cure
• Poppi
• Koia
• Tropeaka
• Sieté
• Sézane

Content Creation Skills:

• Implemented strategies and tactics to grow followers on social media channels.
• Increased brand awareness through event marketing, demonstrations, sales, and brand promotion.
• Increased positive word-of-mouth referrals through genuine, personalized customer interactions and excellent product knowledge.
• Ensured accurate representation of the brand by maintaining consistent messaging and visuals across all promotional materials and presentations.
• Crafted authentic sponsored content for brands that resonated with followers, leading to long-term partnerships and collaborations.
• Formulated high-quality written storytelling and visual content for social media campaigns.
• Collaborated with marketing teams to develop effective influencer campaigns, resulting in higher engagement and sales conversions.
• Strengthened personal brand identity by consistently maintaining a focused and authentic voice, tone, and visual aesthetic across all content creation efforts.

• Increased brand awareness by developing and executing effective influencer marketing campaigns.
• Enhanced credibility as an influencer by attending industry events, networking opportunities, and regularly updating skills related to content creation.
• Built relationships with other brand ambassadors and influencers to assist in social media strategy.
• Produced relevant product content to reach target customers.
• Monitored and built social media following by maintaining solid online presence via community engagement.
• Maintained a professional online presence while authentically engaging followers in conversations about products and lifestyle choices.

• Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
• Managed social media accounts to promote new podcast episodes and engage with the podcast community effectively.
• Developed and maintained strong relationships with guests for compelling interviews and conversations.
• Received positive feedback from both guests and listeners alike.
• Edited episodes using professional audio software to maintain optimal sound quality throughout each recording.
• Collaborated with other podcast hosts for cross-promotional opportunities, expanding reach to new audiences.
• Collaborated with conference speakers to ensure timely presentations and effective communication of key points.
• Conducted thorough research on relevant topics to provide informative content for each session at the event.
• Liaised with vendors to secure optimal pricing on necessary goods and services for the event''s success.
• Upheld high standards of professionalism when interacting with guests while diffusing tense situations if they occurred.
• Continuously sought feedback from participants after each session allowing room for improvement in future events.
• Assisted in the promotion of conference events through social media and marketing materials, increasing overall attendance.
• Proactively resolved unforeseen challenges that arose during conferences quickly while maintaining professionalism.
• Maximized venue utilization by carefully planning space allocation for various conference functions.
• Managed onsite event support staff, ensuring efficient task delegation and execution throughout the conference.
• Monitored ticket sales closely to adjust promotional strategies as needed, ultimately achieving targeted attendance goals.
• Enhanced attendee experience by efficiently managing conference logistics and coordinating with event staff.