Madison Andrews
Nashville,TN
Summary
Creative and detail driven Social Media Content Specialist with hands on experience in developing engaging digital content across multiple platforms. Skilled in Canva design, social scheduling, and CRM systems to support effective audience targeting and campaign management. Known for being adaptable, collaborative, and resourceful, I bring a positive attitude and a problem-solving mindset to every project. I thrive in fast paced environments and enjoy turning ideas into clear, compelling content that connects with audiences.
Overview
5
5
years of professional experience
Work History
Marketing Manager
Brass Monkey
05.2022 - Current
- Managed customer reviews on Yelp and Google by monitoring feedback, responding promptly, and escalating concerns when needed, helping improve our average rating from 4.1 to 4.4 stars over six months.
- Organized the restaurant’s email outreach, maintaining a 98% send accuracy rate and growing the mailing list by 15% through in-house sign-ups and guest engagement.
- Collaborated with the serving team to highlight menu features during table touches, aiding in a 10% boost in featured item sales.
- Analyzed promotion performance using CRM data, helping identify high traffic days and improving targeted offers, resulting in a 12% increase in repeat visits.
- Conducted basic market research by gathering guest feedback and observing dining patterns to support more targeted promotions.
Social Media Coordinator and Sales Representative
4YOU Cycling
06.2023 - 07.2024
- Conducted tours and membership consultations, converting approximately 25% of walk-in leads into new members
- Develop and curate engaging content (text, images, video) for social media platforms, ensuring alignment with current trends and brand voice.
- Sourced and cultivated brand partnerships via social platforms, notably collaborating with "NightCap" to expand promotional reach and strengthen community engagement.
- Designed promotional graphics for social media and studio events using Canva, leading to a 15% increase in class bookings during promotional periods.
- Managed member accounts and membership renewals through SalesForce, overseeing approximately 100 active memberships and ensuring accurate record keeping.
Bartender
Roccos Tacos and Tequila Bar
05.2021 - 05.2022
- Delivered friendly, efficient service to an average of 40–60 guests per shift, maintaining high satisfaction and repeat customer visits.
- Upsold specials and add-ons, contributing to a 12% increase in average check value during peak service hours.
- Demonstrated strong product knowledge, confidently recommending menu items and specials to enhance the guest experience.
- Delivered friendly, attentive service while multitasking in a fast-paced environment, helping reduce wait times and improve bar flow.
- Maintained consistent drink quality by following recipes and presentation standards, contributing to positive guest experiences and repeat business.
Education
BBA - Marketing
Keiser University Flagship Residential
West Palm Beach, FL12.2023
Skills
- Teamwork and Collaboration
- Campaign Management
- Market Research
- Upselling & Product Knowledge
- Brand Development
- Social Media Management
Accomplishments
- First Team All-American Honors (2022, 2023)
- MSC All-Conference First Team (2022, 2023)
- MSC Freshman of the Year (2021)
- Led the marketing campaign for the Auto Show, developing strategies and managing promotional initiatives to drive event awareness and attendance.
- Managed creative assets, including promotional designs, event flyers, and digital content.
- Coordinated partnerships with local businesses, campus organizations, and media outlets, successfully securing sponsorships and promotional opportunities.
Women’s Lacrosse – Keiser University
Marketing Project Manager – 2023 Auto Show of the Palm Beaches (Presented by Keiser University)
Timeline
Social Media Coordinator and Sales Representative
4YOU Cycling
06.2023 - 07.2024
Marketing Manager
Brass Monkey
05.2022 - Current
Bartender
Roccos Tacos and Tequila Bar
05.2021 - 05.2022
BBA - Marketing
Keiser University Flagship Residential