Madison Bailey- Lathon
Miami
Summary
Versatile Senior Sales, Leasing, Marketing and New Development Operations Specialist successful at taking on routine and complex business challenges with resourceful and creative approach. Recognized as driven, dedicated and hardworking leader with history of streamlining operations and increasing results.
I have a proven track record of success leading and growing organizations. Strong background in property management, marketing, financial management and team development.
I have 13 years of experience in Class-A Luxury new developments, which have transitioned into me working on new development restaurants, spas, nightclubs, and hotels.
Overview
13
13
years of professional experience
1
1
Certification
Work History
New Business Development Manager
M & B Global Consulting
07.2023 - Current
- Identified and pursued business development opportunities to grow organization and increase revenue.
- Negotiated contracts and agreements to secure favorable terms and maximize profits.
- Oversaw day-to-day operations to keep organization running smoothly while meeting business goals.
- Monitored and analyzed industry trends to identify opportunities for organizational growth and competitiveness.
- Designed new projects with timelines, budgets and scope of work plans.
- Assignments include: 5 star restaurants, nightclubs, spas, and hotels.
Corporate Leasing and Marketing Specialist
Asset Living
10.2022 - 02.2023
- Developed and executed ongoing marketing and property events.
- Analyzed content engagement across channels and used knowledge to inform efforts going forward.
- Assisted in leasing efforts via the prospect experience.
- Identified appropriate marketing channels and target customers for campaigns.
- Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.
- Established positive and ongoing business relationships.
Director of Marketing
BarONE
01.2022 - 10.2022
- Organized and executed robust, creative experiential marketing events.
- Devised marketing plans using digital strategies, print advertising and word of mouth tactics.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
Community Manager
Asset Living
07.2021 - 01.2022
- Review current marketing trends and advertisements to determine the effectiveness of different styles and strategies
- Analyze sales numbers in comparison to the marketing budget in order to find the profit margin and which campaigns were most effective
- Research competitors to stay current with similar products or services on the market
- Work with both the sales and marketing departments to develop successful strategies and campaigns that attract new customers and keep current clients
- Collaborate with other executives to make high-level decisions regarding the budget and the direction of the company
- Create and maintain a successful brand and image that attracts customers to the product or service
- Develop marketing strategies for new promotions or services that comply with current company standards
National Leasing and Marketing Specialist
Student Quarters
02.2020 - 04.2020
- Oversee all operations of the community, including maintenance, capital improvements, lease administration, budgeting, forecasting, investor reporting, collections, evictions, expiration management, marketing, lease renewals, service contracts, expense control, Online
- Reputation
- Management (ORM), Environmental and Social Governance (ESG), audits, etc
- Provide superior customer service and communication to our residents and prospects to enhance customer satisfaction and increase renewals, revenue, reputation, and profitability
- Drive revenues with thorough understanding and analysis of competition and development of creative marketing outreach
- Develop, manage, mentor, and lead a high-performing and cohesive leasing and maintenance team to maximize engagement and minimize turnover
- Attract, train, and retain top talent through interviewing, hiring, performance management, coaching, and progressive discipline
- Oversee sales process and provide exceptional tour experience for prospective residents
Property Manager
Nelson Partners Student Housing
10.2018 - 02.2020
- Proactively follow up with current and prospective renters utilizing and maintaining a Customer
- Relationship Management database
- Build and maintain relationships with prospects and current residents to ensure retention and satisfaction
- Maintain a positive living environment for community residents through prompt conflict resolution and consistent follow-up
- Prepare, manage, and maintain all aspects of overall community budget and finances
- Work with leasing staff to ensure that leasing/marketing goals are being met
- Hold daily meetings with leasing and maintenance teams
- Perform property inspections and walk the property regularly
- Effectively communicate with cross functional teams in a timely manner
- Prioritize ongoing projects and manage essential deadlines
- Maintain positive relations with community vendors
- Oversee payables and invoice processing in a timely manner
- Perform any other related duties as required or assigned
- Tracked key metrics and developed spreadsheets and data models
- Identified appropriate marketing channels and target customers for campaigns
- Developed campaigns and specific marketing strategies for all properties in portfolio
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts
Lease-Up Specialist
Alliance/Greystar
05.2014 - 08.2018
- Boosted occupancy by leveraging market knowledge and successful promotional strategies
- Conducted property showings to highlight features, answer questions and redirect concerns to close contracts
- Handled tenant complaints promptly and appropriately, calling in repairmen and other support services as needed
- Monitored progress of construction and maintenance projects and notified appropriate individuals of project updates, delays, and schedule changes
- Generated professional networks by engaging in professional, industry and government organizations, Assisted with the hiring, training, development, rewards, and termination of staff
- Assisted all on-site staff, including Leasing staff, Bookkeeping staff, other administrative staff, and
- Maintenance staff
- Conduct weekly meetings, walkthroughs, and inspections
- Develop, implement, and oversee Marketing Assistant program
- Perform after-hours duties as needed (e.g., attend resident functions, marketing events, etc.)
- Assist with the supervision of all business functions related to operations
- Responsible for overall accuracy of all account receivables
- Perform collections tasks on accounts to minimize delinquency including:
- Assist with the leasing and marketing efforts of the community to ensure maximum occupancy rates
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations
- Engaged team members and improved performance by delivering daily updates and conducting meetings to obtain feedback and convey new policies
Lease Up Specialist
Cardinal Group Management
03.2011 - 05.2014
- Responsible for coordinating the community's marketing, leasing, and renewal strategies to achieve occupancy, revenue, and resident retention goals by performing all activities related to leasing to new residents, providing resident satisfaction throughout the term of the lease, and securing resident lease renewals
Education
Bachelor of Arts -
The University of Texas At San Antonio
San Antonio, TX12.2013
Skills
- Luxury Apartments Hi-Rise/Mid Rise
- Project Management
- Strategic Marketing
- Student Housing
- Financial budgeting and reporting
- Establishing rapport with clients
- Marketing and Promotion
- Social Media Expert
- Brand Management
- Customer Retention Strategies
- Private Jet Sales
- Market Analysis
- Business Planning
- Partnership Promotions
Certification
Florida Realtor
Additional Information
- Links https://www.linkedin.com/in/madison-lathon-, 20816892 Certifications and Licenses , Licensed Esthetician June 2021 Real Estate License ADDITIONAL INFORMATION
Timeline
New Business Development Manager
M & B Global Consulting
07.2023 - Current
Corporate Leasing and Marketing Specialist
Asset Living
10.2022 - 02.2023
Director of Marketing
BarONE
01.2022 - 10.2022
Community Manager
Asset Living
07.2021 - 01.2022
National Leasing and Marketing Specialist
Student Quarters
02.2020 - 04.2020
Property Manager
Nelson Partners Student Housing
10.2018 - 02.2020
Lease-Up Specialist
Alliance/Greystar
05.2014 - 08.2018
Lease Up Specialist
Cardinal Group Management
03.2011 - 05.2014
Bachelor of Arts -
The University of Texas At San Antonio
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