Madison Baughey
Tecumseh
Summary
Results-driven marketing professional with a B.A. in Digital Marketing from the University of Toledo (Class of 2022) and 3+ years of experience in B2B and B2C environments. Proven success in social media strategy, event coordination, and data-informed content marketing across industries. Skilled in brand management, press communications, and CRM tools. Passionate about leveraging analytics and creativity to drive growth and engagement.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Marketing Coordinator
American Center for Mobility
Ypsilanti
10.2023 - Current
- Copywriting and editing for press releases, blogs, social media, and newsletters to ensure brand consistency and engagement.
- Lead planning and execution of internal and external events, ensuring high engagement and measurable outcomes.
- Develop strategic marketing and communication plans, including brand management, and public relations efforts.
- Managed logistics related to transportation, catering, entertainment, decorations for events.
Marketing Coordinator
Chiropractic Federal Credit Union
Farmington
08.2022 - 10.2023
- Created branding material for trade shows and events.
- Provided support in the planning, coordination, and execution of promotional campaigns.
- Maintained a library of marketing collateral including images and videos.
- Coordinated with design teams to develop creative materials such as brochures, flyers, and advertisements.
Industry Marketing Intern
3D Systems
Rock Hill
05.2021 - 08.2021
- Developed social media content aligned with the industrial segmentation strategy to enhance targeted outreach.
- Improved website quality to optimize customer engagement and the buyer's journey.
- Created and analyzed monthly social reports to track platform performance and engagement.
- Designed and implemented a new company blog strategy to strengthen brand presence.
- Experienced in using Pardot, Salesforce, Hootsuite, and SiteImprove for marketing automation and performance tracking.
Marketing and Ticket Sales Intern
University of Toledo Athletics
Toledo
05.2020 - 08.2020
- Assisted the ticket department in surpassing annual attendance and revenue goals by implementing innovative outreach strategies in response to the COVID business environment.
- Supported game day operations and special events to enhance fan engagement and overall event success.
- Conducted outbound sales calls to generate new revenue.
Education
Bachelor of Arts - Digital Marketing
University of Toledo
Toledo, OH05-2022
Skills
- Copywriting
- Event planning
- Brand management
- Marketing automation
- Social media management
- Trade shows and events
- Public relations
- Wordpress
- Mailchimp
Accomplishments
- Hubspot Certification
Certification
- Hubspot Certification
Timeline
Marketing Coordinator
American Center for Mobility
10.2023 - Current
Marketing Coordinator
Chiropractic Federal Credit Union
08.2022 - 10.2023
Industry Marketing Intern
3D Systems
05.2021 - 08.2021
Marketing and Ticket Sales Intern
University of Toledo Athletics
05.2020 - 08.2020
Bachelor of Arts - Digital Marketing
University of Toledo
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