MADISON BAYLOCK
Charlotte,NC
Summary
Experienced in visual storytelling and brand identity development, leveraging advanced design software to craft captivating graphics and user experiences. Expertise lies in collaborating effectively and consistently delivering design solutions that align seamlessly with client objectives. Proven track record of success, adept at creating engaging visuals that effectively communicate brand messages and drive desired outcomes.
Overview
5
5
years of professional experience
Work History
Graphic Designer
Charter Communication - Spectrum
05.2022 - Current
- Designed visually engaging graphics, illustrations, and layouts for various customer communications, encompassing both digital and print mediums
- Led the creative and art direction across brand campaigns and internal content produced
- Served as the subject matter expert for all things pertaining to the brand and branding standards
- Hosted interactive training for Spectrum business employees on graphic design principles and best practices
- Attendees explored principles and applied learnings through critique exercises
- Maintained brand consistency by strictly adhering to Charter Communication/Spectrum branding guidelines, ensuring a uniform and professional visual identity
- Collaborated closely with cross-functional teams to comprehend design needs and objectives, integrating feedback to refine designs and achieve project goals
- Created material in-house instead of third party to save the company $100K per year for one business need
- Utilized creative problem-solving skills to tackle design challenges and present complex information in a clear and visually appealing manner
- Pioneered a new form of internal content by creating short-form videos to introduce business skills to 60,000 employees
- Member of The WICT: Carolinas, and Marketing Committee for the Carolinas chapter
- Created graphics, flyers, and marketing collateral for chapter events and programs
Graphic Design Student Instructor
High Point University
01.2022 - 05.2022
- Assisted Advanced Typographic Systems class with professor
- Provided support to students
- Delivered constructive design feedback
Graphic Designer
High Point University - Office of Institutional Advancement
02.2021 - 05.2022
- Produced event graphics for the Office of Institutional Advancement
- Revitalized and redesigned the University's magazine, focusing on showcasing donors
- Developed visual content for alumni events and admissions
Graphic Designer
Designs By White
09.2020 - 11.2020
- Promoted from intern to freelance contracted designer
- Enhanced project proposal skills and professionalism
- Developed professional design skills through hands-on experience
Graphic Design Intern
Designs By White
05.2020 - 08.2020
- Collaborated on client projects
- Developed professional communication skills
- Collaborated with marketing, product design, and engineering interns to gain crossfunctional experience
Education
Bachelor of Arts - Graphic Design
High Point University
Skills
- Branding & Identity
- Corporate Identity
- Brand Awareness
- Brand Guidelines
- Typography
- Visual Literacy
- Detail Oriented
- Design Process
- Team Player
- Pinterest Enthusiast
- Effective Communication
- Creative Thinking
Future Goals
In 3-5 years I want to be (or now for the right role) an Art Director. I'll be a visionary leader, skilled in both design and strategy, capable of guiding teams towards exceptional results.
In my next job it's important that there are opportunities to focus on enhancing strong creative leadership skills, and to lead and inspire a design team while managing projects and building client relationships.
Hobbies and Interests
- Running marathons
- Working out
- Cooking
- Reading
Timeline
Graphic Designer
Charter Communication - Spectrum
05.2022 - Current
Graphic Design Student Instructor
High Point University
01.2022 - 05.2022
Graphic Designer
High Point University - Office of Institutional Advancement
02.2021 - 05.2022
Graphic Designer
Designs By White
09.2020 - 11.2020
Graphic Design Intern
Designs By White
05.2020 - 08.2020
Bachelor of Arts - Graphic Design
High Point University