Madison Bray
Seattle
Summary
I'm a driven, creative professional with strong understanding of digital marketing strategies. My in-depth knowledge of SEO, social media marketing, and analytics tools to optimize campaigns are some of the highlights of my professional experience.
Overview
3
3
years of professional experience
Work History
Marketing Director
Grandview For Good, 501 C (3)
02.2023 - Current
- Content creation and graphic design, on all social platforms (Facebook, Instagram, LinkedIn etc.)
- Manage and create social media accounts for the company, driving traffic and engagement through consistency and community.
- Develop and implement successful marketing campaigns, leveraging traditional and digital channels.
- Create and manage newsletters, press releases, website design, social media content, blogs and other collateral to drive engagement.
- Organize events such as conferences, trade shows and press briefings to promote products or services.
Digital Marketing Manager
Mindful Admins LLC.
02.2024 - Current
- Content creation on all social platforms (Facebook, Instagram, LinkedIn) for portfolio of clients (25+)
- Design websites, logos, brand kits, guides, landing pages, and infographics with Adobe Illustrator, Figma, etc.
- Optimize website/social media content for SEO -SEM purposes by researching keywords, developing meta tags, and creating internal links.
- Create and implement paid search campaigns, including keyword research, ad copywriting, budgeting, and campaign optimization.
- Generate reports on key performance indicators to measure success of digital marketing initiatives.
- Execute email marketing campaigns for lead generation, customer engagement, and brand promotion.
- Overlook website structure, server configuration, and page build for best SEO-SEM
- Develop and executed creative digital marketing strategies to increase brand awareness and drive leads.
Client Success Manager
Practice at Scale Co.
02.2024 - Current
- Manage portfolio of accounts - optimizing SEO for clients via Google Business Profiles, Ads, AI Article writing.
- Create presentations highlighting company successes, goals achieved, and future plans when meeting with clients.
- Implement innovative approaches for increasing customer retention rates across all accounts.
- Analyze customer feedback to identify trends in customer experience, recommend process improvements, and develop solutions.
Social Media Specialist & Graphic Design
Grandview Family Counseling
08.2022 - Current
- Manage and create creative assets for use across all digital channels, ensuring brand consistency in visual identity.
- Generated leads by leveraging email outreach campaigns, retargeting ads, and paid search advertisements.
- Developed social media campaigns and strategies to increase brand awareness and engagement, utilizing platforms such as Facebook, Twitter, Instagram, YouTube and LinkedIn.
- Create and manage brand assets, identity and voice.
- Utilized analytical tools like Google Analytics and Hootsuite Insights to track success rates and make data-driven decisions accordingly.
Education
Bachelor of Science - Marketing
Bachelors - Western Governors University
Salt Lake City01-2026
Completed Coursework - Digital Marketing & E-Commerce Google Certification
Google
01.2024
Completed Coursework - UNA Marketing & Communications Credential
Utah Non-Profit Association
01.2024
Skills
- SEO-SEM
- Figma
- Notion
- ClickUp
- Sam Bright OS
- Adobe Illustrator (Adobe Programs)
- Canva
- Google-Microsoft Applications
- Trello
- Loomly
- SurferSEO
Timeline
Digital Marketing Manager
Mindful Admins LLC.
02.2024 - Current
Client Success Manager
Practice at Scale Co.
02.2024 - Current
Marketing Director
Grandview For Good, 501 C (3)
02.2023 - Current
Social Media Specialist & Graphic Design
Grandview Family Counseling
08.2022 - Current
Completed Coursework - Digital Marketing & E-Commerce Google Certification
Google
Completed Coursework - UNA Marketing & Communications Credential
Utah Non-Profit Association
Bachelor of Science - Marketing
Bachelors - Western Governors University