Madison Brelsford
Los Angeles,CA
Summary
Goal-driven sales professional with experience in channel, retail, and SaaS sales. Proven track record in managing the full sales cycle, building customer relationships, and exceeding sales targets. Seeking an Account Executive or SDR position within a fast-growing organization where I can leverage my background and grow professionally.
Overview
6
6
years of professional experience
Work History
Sales Development Representative
Instil
01.2023 - Current
- Contributed to event marketing, sales and brand promotion.
- Attended monthly sales meetings and quarterly sales trainings.
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
- Led initial discovery calls with clients to qualify before passing to AE
- Utilized Salesloft and Hubspot to create new outreach cadences
Sales Development Representative
Todyl
09.2022 - 01.2023
- Develop and maintain a strong pipeline via phone and email campaigns
- Work with ‘C-Suite’ Executives at leading Managed Service Provider companies to help protect their business and their clients
- Qualify outbound opportunities to drive Todyl monthly recurring revenue
- Create email templates and sequences using Hubspot
- Utilize tools such as 6Sense, Seamless.ai, Zoominfo, Gong.io, etc. to strengthen pipeline and ensure contact information is up to date
- Maintained communication with account executives to facilitate development of sales opportunities.
Field Specialist
Rivian
10.2021 - 09.2022
- Worked closely with internal service center cross functional partners to ensure vehicle standards and operational processes
- Hosted events to raise brand awareness (Factory tours, Test drives, etc.)
- Mentored and trained new employees on processes, flow and safety procedures.
- Handled telephone support calls to determine issues and provide solutions.
- Built and maintained relationships with peers and upper management to drive team success.
- Engaged customers in friendly, professional dialogue to determine needs.
Solutions Consultant
Apple
11.2020 - 10.2021
- Identified procedure or process changes required to improve performance and productivity
- Showcased product features to customers and discussed technical details to overcome objections and lock in sales
- Visited customer locations to evaluate requirements, demonstrate product offerings and propose strategic solutions for diverse needs
- Drove team revenue totals by bringing in top sales numbers
- Exceeded quarterly sales goals by 37%
- Collaborated with vendor representatives and company customers to set up optimal delivery schedules
Business Development - Team Lead (Contract)
Computershare
05.2020 - 12.2020
- Responsible for managing a team of 15-20 agents
- Delegated daily tasks to team members to optimize group productivity.
- Fostered positive employee relationships through communication, training and development coaching.
- Encouraged team members to improve productivity and service levels by modeling correct behaviors and coaching employees.
- Produced reports outlining information such as call duration and customer satisfaction levels.
- Managed customer concerns with calm demeanor and knowledgeable service.
Sales Specialist
Apple
08.2017 - 05.2020
- Built rapport with customers and assessed needs to make product recommendations and upsell.
- Showcased product features to customers and discussed technical details to overcome objections and lock in sales.
- Retained excellent client satisfaction ratings through outstanding service delivery.
Education
Bachelor's degree - Communication, General
University of Louisville
Louisville, KY05.2020
Skills
- Email Marketing Campaign
- Pipeline Growth
- Lead Prospecting
- Sales Team Collaboration
- Cold Calling
- Effective Customer Communication
- Process Improvement Initiatives
- Social Media Networking
- Receptive to feedback
- Handling objections
Timeline
Sales Development Representative
Instil
01.2023 - Current
Sales Development Representative
Todyl
09.2022 - 01.2023
Field Specialist
Rivian
10.2021 - 09.2022
Solutions Consultant
Apple
11.2020 - 10.2021
Business Development - Team Lead (Contract)
Computershare
05.2020 - 12.2020
Sales Specialist
Apple
08.2017 - 05.2020
Bachelor's degree - Communication, General
University of Louisville
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