Madison Eastridge
San Diego,CA
Summary
As a Sales and Marketing Specialist at Axsys Dental Solutions, I have demonstrated a strong aptitude for developing and executing highly effective marketing strategies and collaborating seamlessly with cross-functional teams. My role has been instrumental in driving sales and marketing within the dental industry through a range of strategic initiatives:
Overview
2
2
years of professional experience
Work History
Sales and Marketing Specialist
Axsys Dental Solutions
07.2022 - Current
- Implemented new CRM system to better track marketing effectiveness and support lead generation and sales team follow-up.
- Supported sales teams with the development of phone scripts and email templates customized for various stages in the sales process.
- Created and managed lead-generating lower-funnel campaigns to quickly boost sales.
- Managed media partners and other promotional vendors.
- Managed new product launch of the industry’s first-ever automated aligner trimming solution.
- Implemented marketing plans that included print, broadcast and online content.
- Managed and maintained several social media pages to promote new products, special deals, and articles for the company.
- Created and published engaging and relevant content, including text, images, and videos, to increase brand visibility and engagement.
- Monitored and analyzed social media metrics to track performance, identify trends, and make data-driven improvements.
Sales Coordinator Intern
Braykovich Consulting
03.2022 - 07.2022
- Worked within the business development team under the umbrella of the managing partner. Provided admin support for the prospecting, lead follow-up and proposal processes for projects focused on business management, market research, and marketing consulting.
- Supported the sales department while identifying potential new projects and revenue sources.
- Responsible for prospecting, building pipelines and moving opportunities through the sales cycle.
Education
Bachelor of Arts - Interpersonal Communication
Michigan State University
East Lansing, MI05.2022
Skills
- Product Marketing
- CRM Databases
- Email Marketing
- Social Media Marketing
- Lead Nurturing
- Competitive Analysis
- Canva
- Constant Contact
Timeline
Sales and Marketing Specialist
Axsys Dental Solutions
07.2022 - Current
Sales Coordinator Intern
Braykovich Consulting
03.2022 - 07.2022
Bachelor of Arts - Interpersonal Communication
Michigan State University
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