Madison Faulk
Lafayette,Louisiana
Summary
Innovative Marketing Director with experience delivering exceptional marketing campaigns, content and consultancy. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader. Enthusiastic about elevating brand visibility in the consumer market through the creation and execution of innovative marketing strategies that surpass established benchmarks.
Overview
6
6
years of professional experience
Work History
Marketing Director
Hubbell Dermatology & Aesthetics
2019.01 - Current
- Develops marketing strategies for medical dermatology, aesthetics, and facial plastic surgery, increasing brand visibility and engagement.
- Manages social media content and collaborates with prestige brands including Allergan, SkinBetter Science, Obagi, and Miss USA.
- Drives business growth through funnel audits, KPI analysis, and SaaS tool integration.
- Leads pay-per-click advertising campaigns to increase brand awareness.
- Oversees an annual $500,000 marketing budget to accelerate growth and create partnerships.
- Manages an email list of 20,000+ subscribers, crafting targeted campaigns for client retention and new business.
Chief Technology Officer (contract)
DigiBiz
2022.03 - 2023.04
- Established robust, tailored automations for marketing operations and client management in HubSpot, Zapier, Monday, and Streak.
- Led cross-functional teams in SEO optimization, graphic design, and technical development to meet client needs
- Provided project leadership in dynamic technology-driven environment with multiple priorities.
Investor Relations Project Manager (contract)
Real People, Real SEO
2021.08 - 2022.04
- Led a 30-member international team in website development, programming, and SEO.
- Oversaw the build and QA of 150+ client websites on Duda, WordPress, Shopify, and Wix.
- Established standardized protocols for operations and investor communications, and trained staff on Standards of Excellence across departments.
PPC & Brand Development- Crowdfunding (contract)
Sable Flow
2021.08 - 2022.03
- Developed a digital launch strategy for Secret Whiteboard's Kickstarter, securing full funding in under 36 hours and surpassing $235,000 in pledges.
- Identified target segments through 12 weeks of A/B testing, and created pre-launch landing pages and emails.
- Project featured by Kickstarter as “Project We Love”.
Executive Marketing Assistant (contract)
Clever Coffee Dripper
2021.08 - 2022.03
- Managed U.S. Amazon listing for Clever Coffee Dripper, optimizing content and keywords to boost visibility, sales, and customer ratings.
- Initiated PR efforts with coffee influencers to enhance brand awareness.
- Collaborated with design team to launch new product colors based on social media surveys.
Public Relations & Design Assistant (contract)
NHD Distribution
2021.01 - 2021.04
- Designed product inserts and all testing instructions for Assure FaStep IgG and IgM Rapid Test, CareStart Antigen Rapid Test, Becton Dickinson Veritor System, Accula™ SARS-CoV-2 Test, and BinaxNOW COVID-19 Ag Card Test.
- Developed and implemented geo-targeted social media strategies for Austin Rapid Test.
- Created medical distribution B2B sales email templates.
SEO Analyst
Teamwork Solutions Group
2018.03 - 2019.01
- Supervised 50+ diverse, simultaneous Google Ads/Bing Ads campaigns, managing monthly budgets from $3,000 to $30,000 with intent of increasing ROI for clients and lowering CPC.
- Worked with dev teams to build high-converting websites and develop SEO-optimized blogs and landing pages.
- Sponsored high profile events with partners, including St. Jude Children's Hospital.
Education
Bachelor of Science - Business Administration
University of Louisiana At Lafayette
Lafayette, LA12.2017
Skills
- SEO, PPC & Content Strategy
- CRM Integration & Website Management
- Social Media Management
- Creative Direction & Content Creation
- Product Launch & Brand Partnerships
- Email Marketing & Automation
- Budget Management & Planning
Timeline
Chief Technology Officer (contract)
DigiBiz
2022.03 - 2023.04
Investor Relations Project Manager (contract)
Real People, Real SEO
2021.08 - 2022.04
PPC & Brand Development- Crowdfunding (contract)
Sable Flow
2021.08 - 2022.03
Executive Marketing Assistant (contract)
Clever Coffee Dripper
2021.08 - 2022.03
Public Relations & Design Assistant (contract)
NHD Distribution
2021.01 - 2021.04
Marketing Director
Hubbell Dermatology & Aesthetics
2019.01 - Current
SEO Analyst
Teamwork Solutions Group
2018.03 - 2019.01
Bachelor of Science - Business Administration
University of Louisiana At Lafayette
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